剑桥商务英语中级-85及答案解析.doc

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1、剑桥商务英语中级-85 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)ALDA School of ManagementLDA has the advantage of being within a few hours drive of the hi-tech industries of Silicon Valley, which enables senior personnel from hi-tech companies to teach there. The school has p

2、rospered in recent years and offers its students excellent facilities. It attracts students from all over the world and has a fairly large intake of 30,000 students a year.BDalchester School of BusinessUnder the leadership of Jon Richards, Dalchester has long been one of the worlds top business scho

3、ols. It is notably strong on its tailor-made executive programmes, which are written to meet each companys particular requirements. The Sinclair Centre, with new lecture rooms and a computer centre, has just been added to the school.CRadbridge School of ManagementThe reputation of the long-establish

4、ed RSM has been strengthened in recent years. This is mainly due to the appointment of Director Kim Taylor, who, with his programme of modernisation, has led the school into the age of Information Technology. Its network of former students remains second to none, with many having top positions in th

5、e world of finance and industry.DIBA Management SchoolThis Swiss-based school has built its reputation on the quality and extent of its links with manufacturing and financial institutions. Its lecturers, who have been recruited from many different countries, are extremely well thought of in the busi

6、ness world. Student numbers average 25,000 a year. Many select the school because its links with industry are thought to help with employment prospects.（分数：7.00）(1).It can offer courses that are designed for the needs of specific companies.（分数：1.00）填空项 1:_(2).It has been brought up to date by its ne

7、w management.（分数：1.00）填空项 1:_(3).Many students choose it because its contacts with industry may help them get work.（分数：1.00）填空项 1:_(4).It is in a good location for attracting suitable staff,（分数：1.00）填空项 1:_(5).Many of its students have gained influential positions in the business world.（分数：1.00）填空项

8、1:_(6).Its premises have recently been expanded.（分数：1.00）填空项 1:_(7).It has highly respected international staff.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)THE CUSTOMER MAY NOT RING TWICECompanies spend large sums of money on their telephone systems, but then use them to create the wrong image, accordi

9、ng to Ben Lambert, International Performance Manager at a company called Octopus. He claims that many companies have an average response time of 17 seconds Some can take as long as 24 seconds to answer the phone. At one time you had to dial the number and wait for the exchange or an operator to conn

10、ect you. You were aware that it was probably going to take time and if no-one picked up the phone you would probably hang on for 20 rings, he says. Now you bang in the numbers and the phone rings at the other end almost before you have finished. (8) Unless it is vital to get through, you are rarely

11、prepared to wait as long as 24 seconds. In fact, the average response time should be five to ten seconds.Telephonists are one of the main interfaces with the public and customers. They give the first impression of the company and by definition you get only one chance to make a first impression. The

12、facilities manager should know the fastest response time to the telephone, the slowest response time and the average response time. Mr Lambert points to a television advertisement by a leading bank that promised an answer within four rings. (9) Banks are trying to promote themselves as service provi

13、ders and this advertisement gave a very powerful message, says Mr Lambert.Octopus estimates that telecommunications is the most expensive support service in offices, costing on average 1,000 per employee each year. (10) Given the changes over the past ten years, the cost of communicating is likely t

14、o continue to rise. In 1986, the typical office worker had just a simple push-button, or even dialling, handset. Now the traditional desk-based telephone also has voice mail and direct dialling and the staff member relies increasingly on email, paging, video- conferencing, on-line business seduces a

15、nd mobile phones. Mr Lambert says, Such is the importance of all this to regions and economies generally that cities are increasingly looking on communications as the key infrastructure issue. (11) They are becoming as important, if not more so, than physical communications. Telephony can sometimes

16、get too sophisticated, though. Some American companies, for example, are refusing to install automatic answering systems that tell callers to dial extension numbers. (12) This gives the opposite impression to the one that companies would like to project.A This was a very simple strategy that created

17、 a new performance measure.B Considering the cost of facilities, better systems are out of the question.C You expect an equally quick response.D Atlanta, for example, used the Olympic games as an opportunity to become one of the best places in the world for multimedia communications.E In many cases

18、these are left on all day and the caller is passed automatically from one office to another.F It is second only to wages within the average company budget.G He claims that many companies have an average response time of 17 seconds for incoming calls.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART

19、 THREE(总题数：1，分数：6.00)The Difficulties Of Managing A Small BusinessRonald Meers asks who chief executives of entrepreneurial orsmall businesses can turn to for advice.The organisational weaknesses that entrepreneurs have to deal with every day would cause the managers of a mature company to panic, An

20、drew Bidden wrote recently in Boston Business Review. This seems to suggest that the leaders of entrepreneurial or small businesses must be unlike other managers, or the problems faced by such leaders must be the subject of a specialised body of wisdom, or possibly both. Unfortunately, neither is tr

21、ue. Not much worth reading about managing the entrepreneurial or small business has been written, and the leaders of such businesses are made of flesh and blood, like the rest of us.Furthermore, little has been done to address the aspects of entrepreneurial or small businesses that are so difficult

22、to deal with and so different from the challenges faced by management in big business. In part this is because those involved in gathering expertise about business and in selling advice to businesses have historically been more interested in the needs of big business. In part, in the UK at least, it

23、 is also because small businesses have always preferred to adapt to changing circumstances.The organisational problems of entrepreneurial or small businesses are thus forced upon the individuals who lead them. Even more so than for bigger businesses, the old saying is true - that people, particularl

24、y those who make the important decisions, are a businesss most important asset. The research that does exist shows that neither money nor the ability to access more of it is the major factor determining growth. The main reason an entrepreneurial business stops growing is the lack of management and l

25、eadership resource available to the business when it matters. Give an entrepreneur an experienced, skilled team and he or she will find the funds every time. Getting the team, though, is the difficult bit.Part of the problem for entrepreneurs is the speed of change that affects their businesses. The

26、y have to cope with continuous change yet have always been suspicious about the latest management solution. They regard the many offerings from business schools as out of date even before they leave the planning board and have little faith in the recommendations of consultants when they arrive in th

27、e hands of young, inexperienced graduates. But such impatience with management solutions does not mean that problems can be left to solve themselves. However, the leaders of growing businesses are still left with the problem of who to turn to for advice.The answer is horribly simple: leaders of smal

28、l businesses can ask each other. The collective knowledge of a group of leaders can prove enormously helpful in solving the specific problems of individuals. One leaders problems have certainly been solved already by someone else. There is an organisation called KITE which enables those responsible

29、for small businesses to meet. Its members, all of whom are chief executives, go through a demanding selection process, and then join a small group of other chief executives. They come from a range of business sectors and each offers a different corporate history Each group is led by a moderator, an

30、independently selected businessman or woman who has been specially trained to head the group. Each member takes it in turn tu host a meeting at his or her business premises and, most important of all, group discussions are kept strictly confidential. This encourages a free sharing of problems and in

31、creases the possibility of solutions being discovered.（分数：6.00）(1).What does the writer say about entrepreneurs in the first paragraph?（分数：1.00）A.It is wrong to assume that they are different from other managers.B.The problems they have to cope with are specific to small businesses,C.They find it di

32、fficult to attract staff with sufficient expertise.D.They could learn from the organisational skills of managers in large companies.(2).According to the second paragraph, what has led to a lack of support for entrepreneurs?（分数：1.00）A.Entrepreneurs have always preferred to act independently,B.The req

33、uirements of big businesses have always taken priority.C.it is difficult to find solutions to the problems faced by entrepreneurs.D.Entrepreneurs are reluctant to provide information about their businesses.(3).What does the writer say about the expansion of small businesses?（分数：1.00）A.Many small bus

34、inesses do not produce enough profits to finance growth.B.Many employees in small businesses have problems working as part of a team.C.Being able to recruit the right people is the most important factor affecting growth.D.Leaders of small businesses lack the experience to make their companies a succ

35、ess,(4).What does the writer say is an additional problem for entrepreneurs in the fourth paragraph?（分数：1.00）A.They rely on management systems that are out of date,B.They will not adopt measures that provide long-term solutions.C.They have little confidence in the business advice that is available.D

36、.They do not take market changes into account when drawing up business plans.(5).What does the writer say the members of the KITE organisation provide?（分数：1.00）A.Advice on how to select suitable staff.B.A means of contacting potential clients.C.A simple checklist for analysing problems.D.Direct expe

37、rience of a number of industries.(6).The writer says that KITE groups are likely to succeed because（分数：1.00）A.members are able to elect their leader.B.the leaders have received extensive training.C.members are encouraged to adopt a critical approach.D.information is not passed on to non-members.五、PA

38、RT FOUR(总题数：1，分数：15.00)In 1998, 25-year old John Stewart was found redundant. He was left with a compensation (19) of 5,000 and a determination to be his own (20) As a supporter of his local football club, he had often helped them by maintaining and repairing their seating. He now (21) to set up his

39、 own company and make a (22) out of his hobby.His first (23) was to get 1,000 brochures printed, (24) the two main services which he could (25) repair and maintenance. He sent these brochures to amateur and professional football clubs, and other similar (26) such as hockey clubs.The week after compl

40、eting the mailing was the worst of his life. He had no responses at all. Then a letter arrived from Scotland inviting him to give a (27) for a pre-season check of a football clubs seating. He arrived in Scotland in three hours; by the end of the afternoon he had signed the (28) to do the work. For50

41、0 the club had its seating made good, and on arriving home three days later, John worked (29) that he had made a 250 (30) The next four weeks were extremely busy, as club after club (31) John to work for them. He priced each job in the same way as the first, working out all the direct (32) then addi

42、ng 100%. Money started to flow in and John bought a van and rented a factory unit on an industrial estate near his house.Then in late August the phones stopped (33) as the pre-season work dried up. John realised that he needed longer-term work and decided to move into the manufacture of seating for

43、new sports stadiums and the replacement market.（分数：15.00）A.salaryB.wageC.paymentD.amountA.bossB.workerC.businessmanD.headA.acceptedB.thoughtC.likedD.decidedA.livingB.practiceC.labourD.taskA.stageB.pointC.movementD.stepA.declaringB.expressingC.outliningD.designingA.doB.provideC.achieveD.succeedA.orga

44、nisationsB.situationsC.activitiesD.sportsA.bidB.tenderC.valuationD.quotationA.chargeB.termsC.invoiceD.contractA.outB.upC.offD.overA.profitB.creditC.receiptD.rewardA.agreedB.invitedC.orderedD.offeredA.figuresB.billsC.costsD.pricesA.soundingB.answeringC.ringingD.calling六、PART FIVE(总题数：1，分数：12.00)THE A

45、RT OF DELEGATIONAre you one of those people who doesnt trust anyone else to do what needs to bedone? Some managers they cant bear anyone else to help them in any way. They34. dont believe that anyone can do such a job as well as they can. It is not surprising35. that they then get overwhelmed by wor

46、k and complain that they have far too much36. to do, but it could be argued that it is by their own fault. If they learnt to delegate,37. they would have much more time available. Besides the saving time and freeing38. them to concentrate on tasks that are important, delegating also benefits to the3

47、9. company. If managers delegate effectively, their staff will become more skilled and40. committed. Asking staff to take those decisions improves their efficiency and41. morale. This will contribute it not only to the success of the team, butto the success42. of the company as a whole. More importa

48、ntly, it will also show how good that a43. persons managerial skills are, which is useful when candidates are considered for44. promotion. Trusting other people to do a job properly and in providing them with the45. opportunity to do so is therefore an essential management skill in all the workplace of today.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：10.00)1.PART ONE Your companys Sales