剑桥商务英语中级-82及答案解析.doc

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1、剑桥商务英语中级-82 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)APromark SX15Promark SX15, a compact plain paper copier, provides almost all the features of larger models but takes up little space so that you can put it beside the fax machine ,and nobody will know its there,

2、which is ideal for the smaller office. This high quality machine produces 30 copies a minute at an average cost of 3.5 pence per copy. There is very little maintenance required on this machine and a service contract is available on request.BEPSON Stylus 820The EPSON Stylus 820 (with optional colour)

3、 and Stylus Color s are perfect for the home or small office. They use ESPONs unique EPMACH technology to produce crisp, clear text and superb colour graphics. Both models have a resolution of up to 720360dpi and come with their own user friendly Windows printer driver for easy set-up and use.CCanon

4、 PR120Canon PR120 provides all the facilities a modem office needs. The three paper trays take A3, A4 and B5 paper sizes. There is a high definition reduction and enlargement facility. This is a high quality machine, which produces up to 40 copies a minute at a cost of about 4 pence per copy. There

5、is very little maintenance required on this machine and a service contract is available on request.DCopyfast-99This dependable copier has been on the market for three successful years. The Copyfast-99 is equipped with a reduction and enlargement facility and accepts both A3 and A4 plain papers. It c

6、an produce 15 high quality copies a minute at an average cost of 3 pence per page. There is a built-in service contract to keep your machine running smoothly. We also offer a free one hour training workshop to all customers.（分数：7.00）(1).You can choose the colour you like.（分数：1.00）填空项 1:_(2).It can P

7、roduce wonderful charts or diagrams.（分数：1.00）填空项 1:_(3).Although it is very small, it has got multifunctions.（分数：1.00）填空项 1:_(4).It can make things primed larger or smaller; it accepts three kinds of paper.（分数：1.00）填空项 1:_(5).Service contract is a part of the deal.（分数：1.00）填空项 1:_(6).It produces mor

8、e copies at a minute.（分数：1.00）填空项 1:_(7).If you buy this machine, you can receive one hour training free of charge.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)Web self-serviceMany of todays e-business systems revolve around the concept of self-service applications. Serf-service is a web-based experienc

9、e thats rich and concise enough to bring the user through to the logical end of a process or transaction without direct human assistance. In addition, self-service systems comprise voice-based customer response systems. These systems are increasingly integrated and complementary to web-based experie

10、nces.Because the Internet is a multimedia environment, we have the opportunity to change the way companies and customers interact. By building systems that allow us to identify the transaction, the data, the people, the service and the results, its easy to see how self-determination is possible with

11、 a computer. For example, we can provide the ATM, the research, the bank teller, the investment portfolio, and the impact on our retirement plan all in one environment. (8) We can service ourselves, gaining advice and recommendations based on how to make, then execute, a decision.To fully understand

12、 the importance of serf-service, lets first re-establish some principles that have recently fallen out of favor. The meltdown of many dot-coins has caused some brick-and-mortar firms to reinforce their positions regarding people-intensive systems, rather than investing in serf-service. (9) Forget th

13、at notion.In reality, self-service is a strategy and technology thats not going away. Its going to become very large, and new and renewed companies will embrace it in a big way. The goal is to carefully select where to use self-service applications and techniques. (10) Instead, many bland and ineffe

14、ctive experiences involving human interaction can be simplified and dramatically improved by the use of a self-service application.To figure out where self-service can be best applied, look at the partnerships your organization has, whether theyre with employees, customers, or suppliers. For example

15、, serf-service can help you improve the way employees gather and re-use information, or enable mom sophisticated distribution channels.Self-service has already been used in many ways for distribution and support applications. It improves the quality of service for applications that are repeatable an

16、d have defined procedures. And it also allows the volume of service to scale without adding large numbers of incremental staff. Those two goals alone should place serf-service high on your organizations list of priorities. (11) But some companies have reversed that trend by realizing theres no way f

17、or them to scale or provide necessary service to partners and customers without self-service at the core of the strategy.If a company seeks out self-service application opportunities early in any organizational improvement program, they will create value, codify knowledge, and improve customer servi

18、ce in a single stroke. (12) . A Some might consider that web-based self- service has had its day.B Understand that self-service systems, however, require a complex blend of business, work process and technology understanding.C The connection between research, decisions, transactions and recording ca

19、n all be in one location.D There is a belief that serf-service systems are too difficult and too complicated to apply and, consequently, to last long.E Serf-service applications are often relegated to those that cant be developed with traditional systems, making the self-service option the last stop

20、 in the line when determining strategies.F In addition, self-service systems comprise voice-based customer response systems.G Its not designed to replace situations where human interaction is necessary.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)DEBUNKING NEGOTIATION MYTHS

21、Before developing a mom effective negotiation strategy, we need to dispel several faulty assumptions and myths about negotiation. These myths hamper peoples ability to learn effective negotiation skills and, in some cases, reinforce poor negotiation skills.A pervasive belief is that good negotiation

22、 skills are something that people are born with, not something that can be readily learned. This is false because most excellent negotiators are self-made. In fact, there are very few naturally gifted negotiators. We tend to hear their stories, but we must remember that their stories are selective,

23、meaning that it is always possible for someone to have a lucky day or a fortunate experience. This myth is often perpetuated by the tendency of people to judge negotiation skills by theft car-dealership experiences. Whereas purchasing a car is certainly an important and common type of negotiation, i

24、t is not the best context by which to judge your negotiation skills. The most important negotiations are those that we engage in every day with our colleagues, supervisors, co-workers and business associates. These relationships provide a much better index of ones effectiveness in negotiation. In sh

25、ort, effective negotiation requires practice and feedback. The problem is that most of ns do not get an opportunity to develop effective negotiation skills in a disciplined fashion, rather, most of us learn by doing. As the second myth reveals, experience is helpful, but not sufficient.We have all m

26、et that person at the cocktail party or on the airplane who boasts about his or her great negotiation feats and how be or she learned on the job. It is only partly true that experience can improve negotiation skills; in fact, naive experience is largely ineffective in improving negotiation skills. T

27、here are three strikes against natural experience as an effective teacher. First, if a person does not know how well he or she has performed in the negotiation, it is nearly impossible to improve performance. For example, can you imagine trying to learn mathematics without ever doing homework or tak

28、ing tests? The second, problem is that our memories tend to be selective, meaning that people tend to remember their successes and forget their failures or shortcomings. This is, of course, comforting to our ego, but it does not improve our ability to negotiate. Finally experience improves our confi

29、dence, but not necessarily our accuracy. People with more experience grow more and mom confident, but the accuracy of their judgment and the effectiveness of their behavior do not increase in a commensurate fashion. Overconfidence can be dangerous because it may lead people to take unwise risks.The

30、third pervasive myth is that effective negotiation necessitates taking risks and gambles. In negotiation, this may mean saying things like “This is my final offer“ or “Take it or leave it“ or using threats and bluffs. This is what we call a “tough“ style of negotiation, though negotiators are rarely

31、 effective; however, we tend to be impressed by the tough negotiator.An interesting exercise is to ask managers and anyone else who negotiates and to describe their approach to negotiating. Many seasoned negotiators believe that thee negotiation style involves a lot of “gut feeling,“ intuition, and

32、“in-the-moment“ responses. We believe that this type of intuition does not serve people well. Effective negotiator involves deliberate thought and preparation and is quite systematic.（分数：6.00）(1).According to the article, a person is likely to（分数：1.00）A.succeed in negotiation if he is lucky that day

33、.B.do well if he has studies how to negotiate.C.have at least one successful negotiation.D.be a better negotiator if he has inborn talents.(2).What can best reveal ones negotiation skills?（分数：1.00）A.Interpersonal relationships.B.Promotion of an expensive good.C.Good connections with business partner

34、s.D.Daily interaction with all kinds of peopl(3).According to the writer, the best way to improve negotiation skills is（分数：1.00）A.systematic training.B.abundant experience.C.more practising.D.frequent rehearsin(4).What does the writer think of experience?（分数：1.00）A.More experienced people may make u

35、nreasonable decisions.B.Without feedback, it is very difficult to learn from experience.C.Failures in fact help improve performance.D.Experience blurs peoples accuracy.(5).The writer suggests that（分数：1.00）A.effective negotiations do not necessarily involve risks.B.threats are sometimes impressive an

36、d effective;C.people seem to prefer tough styles of negotiation.D.risks are caused by negotiators overconfidenc(6).According to the writer, excellent negotiators are those who（分数：1.00）A.rely on intuition.B.plan their negotiation carefully.C.have good negotiation style.D.set a clear purpos五、PART FOUR

37、(总题数：1，分数：15.00)Dear Shareholders,2001 was a challenging but successful year for our company. We were (19) by one of the most brutal global economies in decades, as well as by the (20) of the tragedy of September 11. But our people (21) remarkably to these challenges. Thanks to the continuous upgrad

38、ing, (22) and expansion of our model range, we were able to increase our share of a generally declining world automotive market from 13.1% to 13.5%. Sales (23) increased by 6.5% to 88.5 billion. The profit before tax of 4.4 billion increased by a disproportionately high amount, (24) the previous yea

39、rs figure by 18.6%.In 2001 we (25) eight new models and introduced numerous new engine (26) and equipment details. We will continue to expand global market (27) in the coming months and add to our model range with products.In order to (28) the competitiveness of our company, in the next five years,

40、we plan to Invest （分数：15.00）A.afflictedB.facedC.testedD.threatenedA.effectB.outcomeC.resultD.impactA.adjustedB.cateredC.appealedD.respondedA.renewalB.substitutionC.disposalD.alterationA.royaltiesB.revenueC.incomeD.returnsA.outnumberingB.exceedingC.distortingD.correctingA.designedB.launchedC.manufact

41、uredD.distributedA.patternsB.modesC.formsD.variantsA.sizeB.scopeC.coverageD.volumeA.safeguardB.holdC.intensifyD.accelerateA.materialB.visibleC.tangibleD.physicalA.adoringB.winningC.successfulD.soleA.motivatedB.autonomousC.monitoredD.obedientA.centerB.newC.uniqueD.coreA.beliefB.favorC.trustD.credit六、

42、PART FIVE(总题数：1，分数：12.00)My research is an in-depth study of 39 people who changed them or were in the process of trying to change careers. Determining the magnitude of any.34 work transition is very highly subjective. Who, apart from the person who has35 lived life through it, can say whether a shi

43、ft is radical or incremental? After36 interviewing the dozens of people who were making very different kinds of37 career moves, I settled on a three-part definition of career change. Some of38 the people in my study made significant changes in the context where in39 which they worked, most typically

44、 were jumping from large, established firms40 to small, entrepreneurial organizations or to self-employment or between the41 for-profit and nonprofit sectors. Others made major changes in the content of42 the work, sometimes leaving behind occupations, such as medicine, law or43 academia, that they

45、had trained for themselves extensively. The majority made44 significant changes in either both what they did and where they did it, but45 most important, all had experienced a feeling of having reached a crossroad,one that would require psychological change.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项

46、1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：25.00)1.PART ONE You are going to spend holiday in Hawaii in June. Suddenly you receive a letter from an important customer, Mr Elton Deland, who will arrive on 25th June and discuss the claim.You have to delay the trip till July

47、. Write a memo to Ms Anne Folster, your secretary: explaining why you postpone your trip mentioning Mr Elton Delands visit asking her to arrange your meeting. Write 40-50 words. Write on the separate answer paper provided.MemorandumTo:From:Date:Subject:（分数：10.00）_2.PART TWO You work for SuperSonic I

48、ndustries Group Corp. You have been asked to write a report to the Board of Directors. Study the graphs below, on which you have made some handwritten notes. Then, using all these handwritten notes, write your report. Write 120-140 words. Write on the separate answer paper provided.Graph 1 Total Profit it accepts three kinds of paper.（分数：1.00）填空项 1:_