剑桥商务英语中级-72及答案解析.doc

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1、剑桥商务英语中级-72 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)ASalinas outlines the key qualities of good management in this autobiography. He believes that decisions should be based on facts, not opinions; that peoples strengths should be exploited; and that disagreement i

2、s sometimes necessary. But the main point he makes is that leadership means performing well at all times and setting a good example.BIn this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their e

3、ffects on job markets, as well as taking a look at possible strengths and weaknesses of leading economics and their currencies, This collection outlines a vision of tomorrows business world and the type of leaders that will be required.CThis book is a well-researched study of the problem of leadersh

4、ip in global quoted companies. 160 international business leaders were asked how they added value to their companies and their answers form the main part of this book. Both managers and companies are analysed in order to show how they cope with difficult issues. A useful book for all senior managers

5、.D100 well-known US business leaders through this century are described in this book, which analyses how their fortunes were made and sometimes lost. The background, business career character and personal life of each individual are outlined, creating an impressive collection of biographies and an e

6、xcellent reference work.（分数：7.00）(1).This is an account of one business leaders experiences.（分数：1.00）填空项 1:_(2).This book suggests probable trends in the business world.（分数：1.00）填空项 1:_(3).In this book you learn about the lives of business leaders from the past.（分数：1.00）填空项 1:_(4).The writer of this

7、 book gives his personal views of what makes a good business leader.（分数：1.00）填空项 1:_(5).This book looks at how large companies deal with various problem areas.（分数：1.00）填空项 1:_(6).This book is based on interviews with business leaders.（分数：1.00）填空项 1:_(7).This book describes both successes and failure

8、s.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)An assistant store manager at Costco Wholesale Corp. filed a federal civil rights lawsuit against the retail chain Tuesday, alleging that she was passed over for a promotion (8) .(9) The suit claims that females rarely get high-level management jobs.The lea

9、d attorney in the case, Brad Seligman, executive director of the nonprofit Impact Fund, is also suing Wal-Mart Stores Inc., alleging that the Arkansas-based retailer pays women lower wages and promotes them less than their male counterparts. (10) .But it is stalled in an appeals court, and the merit

10、s have not been litigated.The Costco case concerns Shirley “Rae“ Ellis of Aurora, Colo, who was hired six years ago amid what she says were promises of a promotion within a year from her assistant manager post to an in-store manager at one of the chains 320 U.S.-based outlets.(11) “I would put my ma

11、nagement ability against any manager,“ she said. Issaquah, Wash.-based Costco, which employs about 103,000 people worldwide, did not immediately return calls for comment.The suit, which focuses on in-store assistant manager and manager positions, claims that 50 percent of the chains employees are fe

12、male, but the management “is virtually all male.“The suit says only 12 percent of Costcos store managers and two of 30 upper-level executives are women.Ellis is seeking unspecified damages, including lost wages, and wants the company to post its managerial positions to its employees.No hearing has b

13、een set for a judge to determine whether the lawsuit will represent all current and former female employees (12) .Assistant managers receive about $65,000 or more, and managers get more than $100,000 plus bonuses, according to Seligman. He said the suit was about “changing the way Costco does busine

14、ss. “Costco shares rose 39 cents to $ 41.21 Tuesday on the Nasdaq Stock Market. Awho might have been wrongly passed over for a promotion to assistant manager or manager Bthat case, which was granted class-action status, represents as many as 1.6 million current and former female Wal-Mart employees C

15、because the companys policies discriminate against women in upper management Dshe said the retailer does not post job offerings for its managerial posts Efiled a federal civil rights lawsuit Fobviously the managers dont promote female employees Gshe was supported by most of the female employees in t

16、he company HThe suit seeks class-action status to represent what the plaintiffs lawyers say could be 650 women（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Business and Social ResponsibilityToday more and more people believe that business should play an active role in improv

17、ing society and solving social problems. For example, we expect that businesses will take care not to pollute the air we breathe or the water we drink. We also expect them to offer fair wages and employee benefits and to provide a satisfactory product or service at a reasonable price. Many companies

18、 recognize this and have stated publicly that they will act as a good citizen. They support local arts, build parks, raise funds for charities, and try to put back some of their profits into the community that has made their success possible.A good reason for businesses to be socially responsible is

19、 that society gives business organizations the right to exist. A social setting or environment, with its laws, customs, and other social and cultural norms, allows businesses to form and function. It is only right for businesses to participate in making the community in which they operate a better p

20、lace.To be socially responsible also benefits businesses. In many cases, a company will make greater profits in the long run if it considers benefits to society. Customers actually vote for products and companies when they make a purchase. If a product is of good quality and priced fairly, they will

21、 probably buy it from time to time. But when customers find out that a manufacturer produces only inferior or shoddy products which cheat them out of their money, they may become so angry that they will never purchase their products any more. Consumers may also shun firms that pollute the environmen

22、t or engage in unethical practices by not purchasing their products. When enough people believe a business no longer serves societys best interests, they may pressure the firm into its doom by boycotting its goods or services, influencing officials against it, condemning it in the media, or patroniz

23、ing other firms.A business whose aim is to maximize its profits is not likely to act out of a sense of social responsibility although its activities will probably be legal. Only businesses that are concerned about society as well as about maintaining profitability are likely to invest voluntarily in

24、 socially responsible activities. For example, the former president of Pizza Hut, Orr Gunther, implemented a program called “Bookit.“ This program rewarded children with a free pizza for reading a certain number of books. Such a business may win the trust and respect of its customers and in the long

25、 run will increase profits.In order to succeed, a business must determine what customers and society want or expect in terms of social responsibility. Although social responsibility may seem an abstract idea, managers consider it on a daily basis as they deal with real issues. A business must monito

26、r changes and needs in society in order to behave in a socially responsible way.（分数：6.00）(1).The article mainly focuses on（分数：1.00）A.how to do business.B.the business social responsibility.C.what customers and society want.D.cultural and social responsibility.(2).To take social responsibility, a bus

27、iness should（分数：1.00）A.help solve social problems.B.play an active part in improving the quality of life in the community.C.protect the environment.D.all of above.(3).According to the text, a business should be socially responsible because（分数：1.00）A.society requires it.B.social laws and customs dema

28、nd it.C.it owes its existence to society.D.it is indebted to the community in which it operates.(4).Many business organizations are willing to take social responsibility because the practice also does good to（分数：1.00）A.the needs of consumers.B.the stability of society.C.the protection of environment

29、.D.the profits of a business.(5).From paragraph 4, we can infer that those who do not act out of a sense of social responsibility are（分数：1.00）A.shortsighted.B.farsighted.C.concerned about society.D.likely to increase profits in the long run.(6).To act in a socially responsible way, a business must（分

30、数：1.00）A.reward children with food.B.observe changes and wants in society.C.build parks for people.D.maximize its profits.五、PART FOUR(总题数：1，分数：15.00)Writing Effective Job DescriptionsA job description describes the major areas of an employees job or position. A good job description begins with a car

31、eful (19) of the important facts about a job, such as the individual tasks (20) the methods used to complete the tasks, the purpose and responsibilities of the job, the (21) of the job to other jobs, and the (22) needed for the job. Its important to (23) a job description practical by keeping it dyn

32、amic, functional, and current. Dont get stuck with an inflexible job description! A poor job description will (24) you and your employees from trying anything new and (25) how to perform their job more productively. A well- written, practical job description will (26) you avoid hearing a refusal to

33、carry out a relevant assignment because “It isnt in my job description. “ Realistically speaking, many jobs are (27) to change due either to personal growth, organizational development, or the evolution of new technologies. (28) job descriptions will encourage your employees to grow within their pos

34、itions and learn how to make larger (29) to your company. For example: Is your office manager stuck (30) ordering office supplies for the company and keeping the storage closet well stocked or is he (31) and implementing a system of ordering office supplies that promotes cost savings and (32) within

35、 the organization?When writing a job description, keep in mind that the job description will (33) as a major basis for outlining job training or conducting future job evaluations.（分数：15.00）A.managementB.analysisC.resumeD.contractA.involvedB.engagedC.acceptedD.metA.partnershipB.developmentC.relations

36、hipD.arrangementA.degreeB.qualificationsC.qualityD.limitationA.makeB.letC.haveD.putA.allowB.keepC.requireD.sendA.showingB.doingC.expectingD.learningA.enableB.helpC.stopD.makeA.subjectedB.attachedC.forcedD.askedA.FixedB.ChangedC.FlexibleD.VariousA.distributionB.donationC.demandsD.contributionA.routin

37、elyB.reasonablyC.hardlyD.virtuallyA.researchingB.developingC.advertisingD.thinkingA.capabilityB.expenseC.paymentD.efficiencyA.offerB.workC.serveD.take六、PART FIVE(总题数：1，分数：12.00)Increasing Customer LoyaltyCustomers are not revolutionaries. They are attracted to the certainty of knowing thatwhat they

38、buy it will be good value for money or will perform a particular task effectively.34They are cautious but their loyalty, without once achieved, is the key to business success.35Brands can help to create customer loyalty by providing them a signpost to certainty and36safety. Ideally, when a customer

39、sees a product, it leads to a range of positive thoughts37so that the product is bought. Unluckily, only a small number of products have38reached to this level. While everyone in business is aware of the need to attract and39retain customers, that they often overlook the second, more important, half

40、 of the40equation. In the excitement of beating against the competition and securing orders,41managers often cannot ensure that the customer remains a customer. It has been42estimated that since the average company loses between 10% and 30% of its customers43every year and this only recently have or

41、ganisations started to wake up to these lost44opportunities and to calculate the financial implications. Established customers often buy45lot more and, and in addition, they may also provide free word-of-mouth advertising.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1

42、:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：10.00)1.PART ONE You are the Research and Development Director of an engineering company, which is a subsidiary of a larger corporation. The Chairman of the corporation is visiting your company next week. Write a memo to all your staff: informing them of the visit

43、telling them why the visitor is coming telling them when he will arrive and asking them to be at the welcome reception for him. Write 40-50 words.MemoTo: All staffFrom: Research and Development DirectorSubject: The Coming VisitorDate: May 8th, 2008（分数：5.00）_2. PART TWO You are responsible for planni

44、ng the magazine advertising of your companys new product, which is polish for cars. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign. Write a letter to Mr. Ellwood

45、at the magazine, telling him about the changes to the advertisement booking, and asking him for any other information that you require. Write 128-140 words.Dear Ms. Beddington,Thank you for your advertisement booking, the details of which I confirm below.Name of Company: Autocar ProductsName of Prod

46、uct: SuperglossDetails of Advert. 1/2page black and whiteAdvert Will Appear in: June, July and August issues of the magazineCost of Advert, $350 per issue (3 issues=$1050)Discount: 5 % for early bookingTotal Cost: $997. 50We trust that this is satisfactory.Yours sincerely,MemoTo: Cathy BeddingtonFro

47、m: John HumphreyRe: New Product AdvertisingThe Managing Director has approved an increase of budget on this campaign, so we can go for colour advert, six issues. Could you contact the magazine and get them to change this? Please check the price and the possibility of a bigger discount. Also tell them to get the product name rightSupagloss.Thanks（分数：5.00）_八、LISTENING(总题数：0，分数：0.00)九、PART ONE(总题数：0，分数：0.00)十、Conversation One(总题数：1，分数：4.00)The customer was leaving China soon, so he went to buy a Chinese (1)_ for his (2)_ son as (3)_ present