剑桥商务英语中级-69及答案解析.doc

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1、剑桥商务英语中级-69 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)ALittle wonder that affluent shoppers come in droves. Little wonder that others come as well, mugger, car thieves, child molesters, drug peddlers, pickpockets, shoplifters.Criminals are finding a lucrative stampi

2、ng ground in the sprawling emporiums that dot U. S suburbs.“Malls are like great big jars of honey,“ says Police Chief Joseph Delaney of Paramus. “Lots of bees come buzzing in, stingers at the ready.“ Paramus, a New York City suburb of 26000 whose six malls draw nearly 200 000 people on a typical Sa

3、turday, reported 8.9 million dollars in shopping enter crime losses last year.BIt is crimes of violence that are causing the most alarm.Vast parking lots and mazes of stores offer good working conditions for criminals. Victims and booty are readily accessible, escape routes plentiful.CJust how many

4、victims are claimed by shopping enter crime, no one knows. But many business people are taking the threat seriously.Whether offences are big or small, it is clear that merchants have little interest in publicizing the trend. Comments Anthony Potter, a security consultant: “If shopping centres starte

5、d reporting all the crimes that take place, nobody would shop there.“DHamilton, Ohio, lawyer David Green, who won 2 million dollars on behalf of a woman abducted from a mall parking lot and shot in the head, found that 43 serious crimes had occurred at the same site. “Bad guys know this is where to

6、find women with moneyvulnerable and alone. “he says. Indeed, most violence happens in parking areas, where shoppers can easily be taken by surprise. Reports Albert Sussman of the International Council of Shopping Centres: “People park their cars and are robbed by muggers, who can quickly find a plac

7、e to hide./（分数：7.00）(1).Bad people also go there as well as shoppers（分数：1.00）填空项 1:_(2).Crimes are very serious.（分数：1.00）填空项 1:_(3).Most violence happens in parking areas.（分数：1.00）填空项 1:_(4).Almost no merchants publicize the crime.（分数：1.00）填空项 1:_(5).Crimes are rampant in malls.（分数：1.00）填空项 1:_(6).P

8、eople usually are robbed when parking.（分数：1.00）填空项 1:_(7).Many crimes happen at the same place.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)Have a Successful InterviewThe aim of a job interview is to establish whether you are likely to do well in a particular job in a specific organization. This is not

9、only a matter of having the necessary technical knowledge and skills. You must also have the motivation, the ability to adapt to new ways of working and to a new work environment, and the personality to do the job and fit into a new team. The ability to cope with stress and get on with people is ess

10、ential. These include getting on with people, oral and written communication, team working, problem solving and good time management.Most people think that interviewers know what they are looking for and will recognise it when they see it. (8) . This applies to recruiters as much as anyone else. In

11、fact, a former head of selection at one big firm used to say that “some interviewers are so poor that they would do better to rely on chance.“In companies which recognise this, various methods are used to try to find the right person. (9) . Research has shown that this approach is more reliable than

12、 the ordinary job interview, though not as effective as using personality tests or assessment centres.In a structured interview the interviewer groups the qualities listed in the job specification under various headings. There are two well-established structures for this: the National Institute of I

13、ndustrial Psychologys Seven-Point Plan and the Five-Fold Grading System. Both these systems cover factors such as physical appearance, qualifications, general intelligence, motivation and previous experience. (10) .However, they should not give equal weight to each one. Some factors are more importa

14、nt in one job than an other. For example, physical appearance and manner will be more important in a sales position than in a re searcher who works behind the scenes. It is also a fact that the impact the candidate makes in the first three or four minutes of an interview is of major importance. (11)

15、 . A decision not to hire is often made during those first few minutes.It is not always possible to tell whether structured interview techniques are being used if interviewers ask questions systematically, using some kind of checklist, and occasionally make a brief note, they probably are. On the ot

16、her hand, if the interviewer goes through your application form to confirm what you have al ready said, or asks irrelevant questions, or jumps from one topic to another, the interview is unlikely to be structured. Before you attend any interview, look again at the job description and the personal sp

17、ecification. (12) . If you already have a mental list of the key points that you need to mention, you are unlikely to waste time giving irrelevant information or to omit important points in your favour.A Study them closely and assess what your interviewer will be looking for.B However, people are ac

18、tually not very good at assessing one another.C establish whether you are likely to do well in a particular job in a specific organization.D Although a favourable impression may be reversed later in the interview, a negative impression is rarely changed.E The most common is the structured interview.

19、F The effectiveness of the interviewer can be improved by training.G For each of these areas the interviewers score candidates against how well they fit the job specification.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)A Brief History of CokeNowadays, Coca-Colas trademark

20、is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to

21、 Jacobs Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pembertons partner and bookkeeper thought two “C“s would look good in advertising and wrote “Coca-Cola“ in the flowering script so famous today.It is significant that Permberton spent almost twice as much m

22、oney on advertising during the first years of operation as he made in profits, for the growth of Cokes popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co.

23、has become a widely recognized leader in advertising.Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark.Under Candler

24、s leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candlers campaign paid off.Candler was a

25、 creative talent at advertising, but showed little imagination in understanding Cokes marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighte

26、d businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.Their agreement with Candler began the franchising bottling system that still remains the foundation of

27、the Co ca-Cola Co.s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottlers agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling p

28、lants went into operation.In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at

29、the soda fountain of a dispenser.（分数：6.00）(1).The trademark Coca-Cola was originally coined by _.（分数：1.00）A.PembertonB.a bookkeeper working for PembertonC.Frank RobinsonD.Asa Griggs Candler(2).The main purpose of this article is _.（分数：1.00）A.to introduce the soft drink Coca-Cola to readers.B.to trac

30、e the history of the companys first hundred years.C.to sum up the causes of Coca-Colas SuccessD.both B and(3).Pemberton sold out his drink because _.（分数：1.00）A.he was in bad need of moneyB.he failed to see the great potential of the productC.he quarreled with his partnerD.None of the above(4).Cokes

31、popularity grows steadily because of _?（分数：1.00）A.its high quality of the productB.its advertisingC.its effective advertising and marketing strategyD.Both A and C(5).All of the following were the companys successful examples of advertising except that _.（分数：1.00）A.the company distributed complimenta

32、ry tickets for people to drink a glass of Coke free of changeB.the company flew an airship over WashingtonD.C with a huge Coke sign on its sideC.the company sold the rights to bottle coke to franchisers in every part of the united StatesD.the company set up along Pennsylvania Railroad line huge anim

33、ated signs that showed a young man drawing a glass of coke from a crockery urn(6).John Styth Pemberton and Asa Griggs Candler were alike in the respect that both of them _.（分数：1.00）A.had a doctors degreeB.were too short-sighted to see Cokes marketing potentialC.Sold their business in order to raise

34、moneyD.used money in a wasteful way五、PART FOUR(总题数：1，分数：15.00)Cost as a Factor in SupplyIn a purely competitive market, the supplier of goods and services has no control over the market price, because he produces too little to influence market conditions. With no difference between his product and t

35、he products (19) his competitors, he will sell nothing if he charges above the market price and he will sell all if he charges at or below the market price. However, in considering the price, be must take cost of production (20) . There are times when he may be willing to sell below his cost. This m

36、ight happen when prices tumble for (21) a short time. However, no business person can (22) lose money for a prolonged (延长的) period. He must (23) of his costs in relation to the market price if he is to compete successfully and earn a profit.Many people have the impression that (24) production increa

37、ses, costs per unit decrease. (25) mass production has made this true in certain industries and at certain levels of production, (26) logic and practical experience have shown that costs per unit begin to rise beyond a certain level of production. Some economists (27) this principle as the law of in

38、creasing costs.The reason why (28) rise as production goes up is complex. However, it is easy to recognize that as production goes up, the need for additional factors of production will also grow, resulting (29) competitive bidding (出价) in the marketplace for the factors of production. If a producer

39、 needs (30) skilled labour to produce more, and none of this labour is unemployed, the producer will have to get (31) from other sources. This can be done by (32) higher wages. Higher bidding would also apply to the other factors of production. We must also recognize that not all labour is equally p

40、roductive, (33) not all land is equally fertile (肥沃的) and not all ore is equally rich in the mineral wanted.（分数：15.00）A.toB.atC.ofD.onA.to considerB.into considerationC.to considerationD.in considerationA.he believes will beB.what he believes beC.what he believes will beD.he believes to beA.afford t

41、oB.be affordableC.be afforded toD.have affordedA.constantly awareB.constantly knowledgeable ofC.be constantly aware ofD.constantly aware ofA.whileB.asC.howeverD.now thatA.BecauseB.SinceC.WhenD.WhileA.bothB.as well asC.alsoD.butA.referB.refer toC.callD.are referred toA.costB.the costC.the costsD.cost

42、sA.fromB.inC./D.forA.lessB.numerousC.moreD.manyA.themB.theseC.itD.thoseA.offeringB.cuttingC.reducingD.havingA.as justB.just asC.becauseD.while六、PART FIVE(总题数：1，分数：12.00)Investment Analysts WantedA Fund Management and subsidiary of a prestigious Investment Bankseeks bright young Investment Analysts t

43、o augment its rapidly expanding research34. department. Our client is a top US institution with significant funds under35. management from world-wide. Increasingly it is seeking to manage the European36. component of its portfolio from London. This has been let to an impressive rise in37. its profil

44、e in European markets. The Bank is looking for talented and ambitious38. Investment Analysts to form a new specialist research team. Investment Analysts39. who perform rigorous and detailed investigation into companies and securities40. before making recommendations to those Fund Managers. Ideally,

45、you will have41. excellent academic credentials and a solid professional with grounding in42. analytical techniques. Particularly useful would be training in an accountancy.43. an MBA or a legal qualification. Excellent communication in skills are required. For an initial,44. confidential conversati

46、on contact45. the Banks Personnel Manager directly.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：10.00)1.PART ONEYou are the Manager of a Motor Insurance office. You are concerned about the size of recent telephone bills. You suspect

47、 that staff talk too much on the phone, and that some are using the phones for personal use.Write a memo to staff, including:coststhe length of phone callspersonal use of office phonesWrite 40-50 words on a separate sheet.（分数：5.00）_2.PART TWOYour notes of the phone call.Removal costs no problemDate

48、check if change to Oct OKCost of packing query thisincludes fragile equipment?Insurance what does this cover?Storage too expensive sell old furniture insteadFlash visit the date they suggest not convenientre-arrangeWrite a letter to Mrs Morton dealing with the points made by your boss. Use the information above.You are advised to lay out your