剑桥商务英语中级-66及答案解析.doc
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1、剑桥商务英语中级-66 及答案解析(总分:85.00,做题时间:90 分钟)一、BREADING/B(总题数:1,分数:7.00)INFORMATION FOR CANDIDATES There are forty-five questions on this question paper. You must write all your answers on the Answer Sheet.PART ONE Look at the statements below and the information about flights on the opposite page. Which f
2、light (A, B, C or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter ( A, B, C or D) on your Answer Sheet. You will need to use some of these letters mom than once.AQuatasQuatas now has more flights around Australia timed to suit your business. Thanks to the flexibility of
3、Australias largest fleet of aircraft, we have introduced more early morning flights to get you to your destination. And more evening flights to take you home again. So whenever you need to do business within Australia, or across the world, choose the airline that now has more business flights than e
4、ver before.BUnited AirlinesUnited Airlines is the only one airline that flies direct from Sydney Harbour to the Golden Gate. We fly direct to San Francisco every Wednesday, Friday and Saturday. This is in addition to our daily Los Angeles services. With United, San Francisco is now the golden gate t
5、o over 200 cities throughout America. So come fly the airline thats uniting the world. Come fly the friendly skies.CFlying SwissairRun a critical eye over the Swissair timetable for Europe, and youll find its a masterpiece of structure and content. Drawing on a palette of some 50 cities, it also pre
6、sents the unique choice of three different perspectives: reasonably priced Economy Class, comfortable Business Class and luxurious First Class. All of them inspire more and more discerning travelers to discover the pleasures of flying Swissair.DCanadian flightsOur direct flights from Beijing will ha
7、ve you in North America in just 10 hours via the Vancouver Gateway. Then its your choice: transit directly to the major cities of America and Canada in time to conduct the same days business, or stop over and enjoy a beautiful autumn day in Vancouver (including 3-stax hotel accommodation, three meal
8、s, half day guided tour and airport transfer). Either way, Canadian brings you closer to where you want to be.(分数:7.00)(1).You will have to transfer to the United States if you fly this airline.(分数:1.00)填空项 1:_(2).This company also has flights to another city on set time.(分数:1.00)填空项 1:_(3).By this
9、flight, you may stay and enjoy yourself or continue your travel.(分数:1.00)填空项 1:_(4).You can go to every part of America from this city.(分数:1.00)填空项 1:_(5).The schedule makes it possible for you to do business within a day.(分数:1.00)填空项 1:_(6).Flights are well scheduled and cover many European cities.
10、(分数:1.00)填空项 1:_(7).This airline provides different kinds of cabins.(分数:1.00)填空项 1:_二、BPART TWO/B(总题数:1,分数:5.00) Read the article below about knowledge management. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G) on your Answer Sheet.
11、 Do not use any letter more than once.BKnowledge as a Strategic Resource/BWhile having unique access to valuable resources is one way to create competitive advantage, in some cases either this may not be possible or competitor?, may imitate or develop substitutes for those resources. Companies havin
12、g superior knowledge, however, are able to coordinate and combine their traditional resources and capabilities in new and distinctive ways, providing more value for their customers than can their competitors. That is, by having superior intellectual resources, an organization can understand how to e
13、xploit and develop their traditional resources better than competitors, even if some or all of those traditional resources are not unique. Therefore, knowledge can be considered the most important strategic resource, and the ability to acquire, integrate, store, .share and apply it is the most impor
14、tant capability for building and sustaining competitive advantage. U(8) /UWhat is it about knowledge that makes the advantage sustainable? U(9) /U Unlike many traditional resources, it is not easily purchased in the marketplace in a ready-to-use form. To acquire similar knowledge, competitors have t
15、o engage in similar experience. However, acquiring knowledge through experience takes time, and cempetitors are limited in how much they can accelerate their learning merely through greater investment.U (10) /U Learning opportunities for an organization that already has a. knowledge advantage may be
16、 more valuable than for competitors having similar learning opportunities but starting off knowing less. For example, Big6 invested heavily in capturing and sharing knowledge about key engagements across the firm so that it could sustain its areas of advantage by always building on its latest knowle
17、dge, rather than “reinventing the wheel“ while giving its competitors a chance to catch up.Sustainability may also come from an organization already knowing something that uniquely complements newly acquired knowledge, which provides an opportunity for knowledge synergy not available to its competit
18、ors. U(11) /U Organizations should therefore seek areas of learning and experimentation that can potentially add value to their existing knowledge via synergistic combination.Sustainability of a knowledge advantage, then, comes from knowing more about some things than competitor combined with the ti
19、me constraints faced by competitors in acquiring similar knowledge, regardless of how much they invest to catch up. U(12) /U The mere it is used, the more valuable it becomes, creating a self-reinforcing cycle. If an organization can identify areas where its knowledge leads the competition, and if t
20、hat unique knowledge can be applied profitably in the marketplace, it can represent a powerful and sustainable competitive advantage.A New knowledge is integrated with existing knowledge to develop unique insights and create even more valuable knowledge.B The broadest value proposition, then, for en
21、gaging in knowledge management is that it can enhance the organizations fundamental ability to compete.C Unlike traditional physical goods that are consumed as they are used (providing decreasing returns over time), knowledge provides increasing returns as it is used.D Knowledge-based competitive ad
22、vantage is also sustainable because the more a firm already knows, the more it can learn.E Companies having superior knowledge, however, are able to coordinate and combine their traditional resources and capabilities in new and distinctive ways, providing more value for their customers than can thei
23、r competitors.F As a competitive advantage, knowledge may generate more value for the company if it is appropriately used.G Knowledge - especially context-specific, tacit knowledge embedded in complex organizational routines and developed from experience-tends to be unique, and difficult to imitate.
24、(分数:5.00)(1).(分数:1.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数:1,分数:6.00) Read the article below about how to read annual report and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.B How to read
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