剑桥商务英语中级-58及答案解析.doc

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1、剑桥商务英语中级-58 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：7.00)PART ONE Look at the statements below and the information on outdoor advertising on the opposite page. Which section (A, B, C, or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter (A, B, C, or D) on your Ans

2、wer Sheet. You will need to use some of these letters more than once.AThe cost-effectiveness and flexibility offered by large-format digital imaging has also helped diversify the number of out-of-home media. Out-of-home was a concept that didnt have a name until digital technology gave it one. Inste

3、ad of hand- painting a bus or shelter, a self-adhesive graphic can be digitally imaged in a short amount of time and applied with relative ease. Advances in the durability and weatherability of inks and vinyl substrates keep the images looking sharp for a longer time.BOther technologies contribute t

4、o improvements in outdoor advertising. Satellite lighting systems allow outdoor companies to remotely adjust billboard lighting to change with seasons and daily light differences. For instance, lights can be programmed to turn off at the end of an advertisers contract, while two-way communication le

5、ts outdoor companies know when there is no power.CAnother electronic device barcode-identification tracks an advertisers campaign from poster production through shipping, display and removal. In this way, advertisers can verify the status of their campaign through on-line communication with the outd

6、oor companies. Similarly, computer-mapping systems help advertisers combine demographic and geographic market research data with outdoor locations to determine the best place to advertise.DGlobal positioning systems (GPS) make up another technology that enables the outdoor industry to determine disp

7、lay locations. Data is gathered with a hand-held GPS receiver that receives radio signals from satellites. The data is then put into mapping database systems that visually position billboards and other out-of-home advertising displays at that location. In this way, advertisers can test creative desi

8、gns at specific locations from a computer before they commit to them.（分数：7.00）(1).Lighting system of billboard changes seasonally, which is remote-control.（分数：1.00）填空项 1:_(2).One of the effects that digital technology has on outdoor advertising is to make clear pictures more durable.（分数：1.00）填空项 1:_

9、(3).Digital imaged advertising can save time and labor.（分数：1.00）填空项 1:_(4).The companies requiring outdoor advertising can communicate with adviser on the Internet.（分数：1.00）填空项 1:_(5).Advertisers can gauge their design before putting it into effect.（分数：1.00）填空项 1:_(6).By using electronic technique,

10、advertisers can find the most suitable display position to do outdoor advertising.（分数：1.00）填空项 1:_(7).Signals received from satellite can help gather data.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：1，分数：5.00) Read the article below about advertising. Choose the best sentence from the opposite page to fill ea

11、ch of the gaps. For each gap 8-12, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once.B ADVERTISING/BAdvertising is part of our daily lives. To find proof, you have only to leaf through a magazine or newspaper or count the radio or television commercials that you hear i

12、n one evening. Most people see and hear a mass of advertising messages every day. And people respond to the many devices that advertisers use to gain their attention. Advertising is a big business, and, to many people, a fascinating one, filled with attraction and excitement. It is part literature,

13、part art, and part show business. Advertising is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond into make them react to an idea, U(8) /U. At the beginning of the 20th century, advertising was described as “salesman

14、ship in print“. If this definition were expanded to include radio and television, it would still stand today.U (9) /UIt can be found as far back as the public criers of ancient Greece- who, for a fee, shouted out messages about a companys products to one and all.U (10) /UThis early ad was the work o

15、f William Caxton, Englands first printer, who used it to advertise religious books from his own studio. Caxton posted small printed notices along Londons main streets. This same sort of simple, informational advertising is still used. U(11) /U. The Industrial Revolution, in the 18th and 19th centuri

16、es, brought a new kind of advertising. Large factories took the place of small workshops, and goods were produced in large quantities. Manufacturers used the newly built railroads to distribute their products over wide areas. They had to find many thousands of customers in order to stay in business.

17、 They could not simply tell people where shoes or cloth or tea could be bought-they had to learn how to make people want to buy a specific product.Advertising agencies began to develop in the United States just after the Civil War. U(12) /U But they soon added the service of writing and producing ad

18、vertisements.From these modest beginnings, advertising has developed into a highly specialized and profitable business.A Advertising is very old.B Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.C

19、Thus modern advertising was born.D Advertising is part of our daily lives.E such as helping to prevent forest fires, or to make them want to buy a certain product or service.F At first, the chief objective of these agencies was to sell space in the various media, mainly newspapers and magazines.G Th

20、e first printed advertisement in the English language appeared in 1478, more than a century before Shakespeares first play was produced.（分数：5.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：1，分数：6.00) Read the article below about losing an accent to achieve success, and the qu

21、estions on the opposite page. For each question 18-18, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose.B LOSING AN ACCENT TO ACHIEVE SUCCESS/BIt was painful for Irwin Layton to warn one of his recently promoted managers that he had to correct his speech-or it could cos

22、t him his career.The word “voltage“ came out of Edwins mouth sounding like “woltage“, and “this“ sounded like “dis“. This often resulted in mistakes being made in the shipments he ordered. “I was really forced into submission. They said, Either you improve your accent or your chances of getting prom

23、oted to senior management wont be good,“ said Edwin. Edwin is a junior manager making $ 51,000 a year at a manufacturing company in Mountain View. Despite of mixed feelings, he hired a speech coach to help him out. He is not alone. Accent reduction is rapidly turning into a major business for speech

24、 coaches in the Bay Area and other large cities. Young, first-generation foreign professionals in America hoping to improve their careers appear to make up the majority of those paying to get rid of their accents.“I have people whose command of English is good-theyve gone to universities here in the

25、 United States, but when they go into the workplace, they are held back,“ said Arthur Compton, founder of the Institute of Language while the one in Touchstone Industrial Park has many other famous companies in the area and can supply with modern and fully air-conditioned office buildings. The car p

26、arking space in Central Business Park for I00 cars is probably not enough and it is 3kms outside the city, while the other can provide us with sufficient parking space as well as good transportation. Although the price for the property in Touchstone Industrial Park is a little bit higher, it is reas

27、onable and really worth it.七、BLISTENING/B(总题数：1，分数：4.00)BPART ONE/B You will hear three telephone conversations or messages. Write one or two words or a number in the numbered spaces on the notes or forms below. You will hear each recording twice.BConversation One/B Look at the note below. You will

28、hear a woman making a call about a delivery.B Telephone Message/BTO: Daniel WebsterDATE: 12/08/05Samantha Jefferson called to say the new U(1) /U would be delivered on Thursday. John Robbins, the technician, will come to show us the U(2) /U in dealing with the machines at U(3) /U oclock on the day.

29、Please phone Ms. Jefferson on U(4) /U if there are any problems.（分数：4.00）(1).（分数：1.00）填空项 1:_ （正确答案：parts）解析：听力原文1-4 Man: Good afternoon. Sales Department. Can I help you? Woman: Hello, could I speak to Daniel Webster? Man: Hes not in the office now, Im afraid. Theres an important conference in the

30、Central Business Building this week. Would you like to leave a message for him? Woman: Yes, please. This is Samantha Jefferson from T & P Systems. I am calling to tell Daniel that the parts he ordered will be arriving on Thursday. Man: Oh, yes. Hes been expecting them to arrive before 17th. Woman: W

31、ill he be hack in the office on Thursday? Man: Yes, its only a two-day conference. Woman: Good. Its just that Daniel insisted the instructions be given upon the arrival of the parts. Our technician, John Robbins, will arrive at 10 oclock if it is OK. He will show you the procedures in dealing with t

32、he machines. Anyway, it is much easier to start right away. Man: OK, Ill see to it that he gets it first thing tomorrow morning. Woman: If there are any problems, Ill be in my office and the number is 5529 31. Man: OK. Thanks for ringing. Goodbye. Woman: Goodbye,填空项 1:_ （正确答案：procedures）解析：填空项 1:_ （

33、正确答案：10）解析：填空项 1:_ （正确答案：5529 31）解析：八、BConversation Tw(总题数：1，分数：4.00) Look at the note below. You will hear a man calling the Head Office of Portman Computer Corporation about arrangements for his visit there.B Phone Message Pad/BTO: Thomas RyanFROM: Vincent Spano in BerlinMESSAGE :B Head Office Vis

34、it/BTime of arrival changes to U(5) /U, Monday.Expect to fix up a meeting in the U(6) /U with people from U(7) /U talking about their U(8) /U for advertising the new product. Please call back if there are problems.（分数：4.00）(1).（分数：1.00）填空项 1:_ （正确答案：13:25）解析：听力原文5-8 Woman: Head Office. Can I help yo

35、u? Man: Hello. Id like to speak to Thomas Ryan. Woman: Im sorry. Hes in Paris for a conference. Can I take a message? Man: Well, its Vincent Spano in Berlin. I am coming next week for the new design. Could you tell Thomas my plane arrives at 13: 25, not 13: 45, as in my fax. Its still Royal Airport

36、and still on Monday. Woman: OK, Ill tell him. Would you like him to meet you there? Man: Yes, its been arranged. Ah, the other thing Im phoning about is the agenda of the meetings. I notice theres nothing about product promotion. Could you tell him to fix up a meeting with people from the Sales Depa

37、rtment for me? I hope to see their plans for advertising. If youve got any problems, hes got my number. Woman: OK, Ill pass that on to Mr. Ryan. Man: Thanks a lot.填空项 1:_ （正确答案：agenda）解析：填空项 1:_ （正确答案：Sales Department）解析：填空项 1:_ （正确答案：plans）解析：九、BConversation Th(总题数：1，分数：4.00) Look at the note below

38、 You will hear a woman calling to inform of details of a delivery.B Message/BDate: Sep. 23From: Miranda HillardMessage：B Details of Delivery/B Arrival time: next U(9) /U. Conveyance: Five trucks from Alpha U(10) /U. Two trucks around 8 oclock in the morning and three towards U(11) /U. Person in char

39、ge: Mr. Allan Stern Contact number: U(12) /U.（分数：4.00）(1).（分数：1.00）填空项 1:_ （正确答案：Tuesday）解析：听力原文9-12 Woman A: Flemington Products. Ellen Russell speaking. Can I help you? Woman B: Good morning, Ellen. Its Miranda Hillard. I am phoning about our delivery next week. Woman A: Oh, yes. Could you tell me

40、 when we can expect the consignment to arrive? Woman B: Of course. The delivery should arrive next Tuesday. Five trucks are on hire from Alpha Transport. But as two will be off half a day earlier, they should arrive early in the morning, around 8 oclock, while the other three will arrive towards 3 p

41、.m Woman A: All right. Err, could you tell me the person in charge of the delivery? Woman B: I am flying to Nottingham next week, so Mr. Allan Stern will see to it personally. His contact number is 5437-3561. Woman A: Good. Thank you very much. Goodbye. Woman B: Goodbye.填空项 1:_ （正确答案：Transport）解析：填空

42、项 1:_ （正确答案：3 p. m.）解析：填空项 1:_ （正确答案：5437-3561）解析：十、BPART TWO/B(总题数：1，分数：5.00)BSection One/B You will hear five short recordings. For each recording, decide what the speaker is trying to do. Write one letter (A-H) next to the number of the recording. Do not use any letter more than once. You will he

43、ar the five recordings twice.A tell information about a deliveryB change the scheduleC give an invitationD make a complaintE place an orderF make an announcementG postpone a sessionH inform of the success of a presentation（分数：5.00）(1)._（分数：1.00）填空项 1:_ （正确答案：H）解析：听力原文 Woman: Im just ringing to tell

44、you about the positive feedback weve had on the presentation you gave the other day. I really appreciate you collecting the relevant data. Most of our staff hope to have a further discussion with you about the projection. And looking at the feedback forms, it seems the only complaint was about the s

45、ize of the room.(2)._（分数：1.00）填空项 1:_ （正确答案：B）解析：听力原文 Man: Hello, David. This is Colin Firth. I was just calling to say Im flying to Swiss for an international conference on the 15th, and probably stay there for the whole week. So I was wondering if we could bring everything forward to the 13th rath

46、er than delaying things any longer. If thats OK, perhaps you could call me. My extensions 249.(3)._（分数：1.00）填空项 1:_ （正确答案：D）解析：听力原文 Woman: This is the third time Ive called about this. Its a complete waste of my time. When we ordered the photocopier from you, you assured us it would be installed by

47、your engineers and set up ready for use. Well, weve waited for three days and nobody arrived to help. And now every time we switch the machine on, weve got a warning message. But we have no idea how to handle this and a lot of trouble has been caused in our work!(4)._（分数：1.00）填空项 1:_ （正确答案：F）解析：听力原文 Man: Before we begin, Ive bee