剑桥商务英语中级-45 (1)及答案解析.doc

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1、剑桥商务英语中级-45 (1)及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：7.00)BPART ONE/BLook at the statements below and the book reviews on the opposite page. Which section (A, B, C or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter (A, B, C or D). You will need to use some of

2、these letters more than once Business ConsultingA This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consulti

3、ng firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for. B

4、 Brands and BrandingThis book argues that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument o

5、f the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. C Emerging MarketsUsing the real experiences of companies wh

6、erever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mista

7、kes other companies have made and how to detect weaknesses in current emerging market strategies. D Essential DirectorManagers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate

8、 governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation. （分数：7.00）(1).The author of this book believes that organisations will never overemphasize the import

9、ance of branding.（分数：1.00）A.B.C.D.(2).The author of this book conducted hundreds of interviews in this field so as to offer practical advices.（分数：1.00）A.B.C.D.(3).You may refer to it as a guide if you enter, for the first time, the line of business discussed in this book.（分数：1.00）A.B.C.D.(4).Readers

10、 of this book may find it serve as a guide on what needs to be done to make sure a company is well run.（分数：1.00）A.B.C.D.(5).This book covers almost every aspect of the field concerned and also reviews the best practice in this field.（分数：1.00）A.B.C.D.(6).The target readers of this book include manage

11、rs, stakeholders as well as directors in different kinds of business.（分数：1.00）A.B.C.D.(7).Authentic experiences of some companies are used to demonstrate the points the author wants to argue in the second edition of this book.（分数：1.00）A.B.C.D.二、BPART TWO/B(总题数：1，分数：5.00)Read the article below about

12、decision making psychology. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G). Do not use any letter more than once. There is one extra letter which you do not need to use. Decision Making Psychology Made SimpleDecisions decisions! Und

13、erstanding decision making psychology can enable you to reach a conclusion quicker. Whether its choosing a holiday destination, or project to fund. youll find this outline of decision making psychology a useful addition to your management toolkit. Making up your own mind should (in theory at least)

14、be the easiest after all, theres only one person involved! So well skip onto the more challenging area of group decision making. Somehow. out of the personality clashes,power struggles and hidden agendas, a perfect solution is expected to emerge In group decision making, there are a number of method

15、s that can be applied,U (8) /UThe methods that are closer to the directive range, mean that the decision is made by a limited, small number of decision makers in the group. The methods that are lower on the spectrum.towards the participatory range, mean that the decision is made by all the parties i

16、nvolved. Individual Dominance is where one person in the group has the authority or power to make the final decision. Minority Minority usually takes the form of decisions delegated from larger groups and made by sub-committees. Majority Rules usually involve the group voting on the alternatives and

17、 the alternative receiving the most votes, wins. Consensus is achieved through group discussion of the alternatives, where every group member can agree on an option and commit to the outcome. Directive decision making is great when time is tight and decisions need made fast, The risk is that decisio

18、ns made by one person are owned by one person. People affected by the decision can soon make their feelings known by their actions. U(9) /UIf there is a low or negative bank account between people involved, there may be trouble ahead! U (10) /UIn simple terms, people want to be involved.Regardless o

19、f power or status, knowing you have control and influence over your working life increases satisfaction and productivity. It is well known in the caring professions that offering choice helps speed recovery. The bed-bound patient who is asked whether they want their curtains open or closed, or has a

20、 plant to care for. fares better than those whose life is entirely managed by other people,Involving more people in decision making is risky. It takes more time. It requires skilled facilitation. It doesnt guarantee success.U (11) /U Decision making psychology is simple-involvement gets results. Alt

21、hough power struggles, personality clashes and hidden agendas are scary territory, over time,power dissipates, people get on and agendas become more transparent.U (12) /UThe decision to work this way is yours! ATo increase your chance of a decision being accepted, a more participatory approach is re

22、commended. BBut what it does do, is increase the likelihood of decisions being owned and acted upon by enough people for a positive change to be effected. CThese methods map out along a spectrum,from directive to participatory decision making. DInvest some time in learning group decision making tech

23、niques and getting facilitation experience and you will get results. EIf there is a high emotional bank account between people involved, the decision may be accepted although not liked. FCorporate executives have come to learn that to be effective, doing good must be grounded in a firms long-term st

24、rategy. GSo well skip onto the more challenging area of group decision making. （分数：5.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：1，分数：6.00)Read the article below about product differentiation and the questions on the opposite page. For each question 13-18, mark one letter

25、(A, B, C or D). Effective Product DifferentiationAs obvious as it may sound, the truth is there are a lot of businesses out there. The odds of not having any competition are next to impossible, and something any worthwhile business, whether big or small, has to eventually come to accept. Every one o

26、f those businesses are trying to do the exact same thing: get people to buy their products. When flooded with so many potential prospects it isnt always easy for the customers to know which business is the best and which one has the best product. What you need to do is help them along. Differentiati

27、ng your business and your products from the competition is by far one of the most important details when dealing with any kind of industry. Everything a company does, from the creative ads they run to the inventive promotions they produce to the full color business cards they hand out is geared towa

28、rds separating themselves from the rest of the flock. If youre going to compete with them youre going to have to do the same, and do it more effectively. Sometimes the most effective approaches can be some of the most simplistic. Printing well-colored brochures gives a business the chance to show th

29、eir customers the subtle or not so subtle differences between them and the competition, whether it is better designs, better features, or better prices. Handing them a list of all the products or services you offer allows them the ability to see exactly what theyre getting when they do business with

30、 you, and the more a customer knows about a business the better the odds are theyll feel comfortable with them. But, even going beyond the products, boosting up your company can also be an effective tool to place you above the competition. When you hand a person a business card, fully colored with a

31、 unique design youre handing them a means to remember you. A business card can say a lot about a person and the business they run. Simple, drab colors can be off putting to the per,son looking for a friendlier business. The right color scheme alone can differentiate you from the competition,and once

32、 youve managed to separate yourself out, youll be in a prime position to be who the person favors when they need that specific product. With competition as steep as it is today, every business has its hands full trying to stay above the rest.When every little thing counts, the business the customers

33、 will take to heart will be the one who can show them just why theyre the best qualified. Printing out the right kind of colorful brochure or business card can be a valuable method of stepping away from the crowded business field. （分数：6.00）(1).According to the writer, what does every business, regar

34、dless of its size, make effort to achieve nowadays ?（分数：1.00）A.Get people to buy their products.B.Design and produce new products.C.Make their prices more competitive.D.Better the quality of their present products.(2).Why do some companies design their business cards in full color?（分数：1.00）A.To keep

35、 up with the trend.B.To make the cards look fancy.C.To distinguish themselves from others.D.To vividly demonstrate the corporate culture.(3).What would help customers know better about your business when doing business with them?（分数：1.00）A.Inviting them to kinds of exhibitions related.B.Showing them

36、 the price list of your products.C.Asking them to find out the subtle differences between you and the competitors.D.Giving them a catalogue of all the products or services your business provides.(4).Which of the following alone can differentiate you from your competitors when handing a business card

37、 to customers?（分数：1.00）A.The size of the card.B.The right color scheme.C.A unique design of the card.D.A friendlier logo of your company.(5).According to the last paragraph, what kind of business will make the customers think seriously?Its the business that can_.（分数：1.00）A.provide comprehensive afte

38、r-sales serviceB.always offer the lowest price in the marketC.show customers why they are the best in classD.convince customers that they are the largest in this field(6).The writer suggests that companies_for the sake of effective product differentiation.（分数：1.00）A.step away from the crowded busine

39、ss fieldB.make as many advertisements in newspapers as possibleC.manage to enter competitive markets whenever possibleD.print out the right kind of colorful brochure or business card四、BPART FOUR/B(总题数：1，分数：15.00)Read the introduction below about a conference. Choose the best word to fill each gap fr

40、om A, B, C or D on the opposite page. For each question 19-33, mark one letter (A, B, C or D). The CIO and Technology Leaders ForumWe live in a world of increasing technological complexity,but just what does that mean for CIOs and other IT leaders in the enterprise today? TheU (19) /Ugeneration of e

41、mployees in IT and other enterprise functions - is working in completely different ways from preceding ones-onlineU (20) /Uand social networking are second nature to them, as is their use of technology U(21) /Uboth their work and social lives. The impact of this technology-savvy generation on how co

42、mpanies operate promises to be profound,butU (22) /Uwhat changes will come is U(23) /Udifficult Security and risk willU (24) /Uan ever-present concern for executives in this increasingly U(25) /Uenvironment, but the challenge will U(26) /Uin understanding how to reduce the risks without affecting th

43、e opportunities that this environment will invariablyU (27) /U.This Forum willU (28) /Uyou with the tools to: Put in (29) the building blocks for your companys technologys future, people, solutions, strategy Deliver new revenue streams through technology U (30) /Utechnology to re-engineer and radica

44、lly improve innovation in your organisation. To discuss these key strategicU (31) /U, Economist Conferences is introducing its CIO and Technology Leaders ForumU (32) /Uon the number of its previous “ CIO Agenda“ meetings, this high-level U(33) /Uwill be limited to 30-40 CIOs and IT directors of mult

45、inational companies and influential thinkers in the IT and technology space. （分数：15.00）A.appearingB.emergingC.correspondingD.motivatingA.areasB.blocksC.communitiesD.districtsA.inB.onC.ofD.intoA.noticingB.recognisingC.figuringD.identifyingA.possiblyB.exceedinglyC.realisticallyD.typicallyA.remainB.con

46、tinueC.restD.standA.independentB.convenientC.collaborativeD.superiorA.dependB.lieC.layD.resultA.takeB.produceC.makeD.createA.armB.giveC.offerD.promoteA.venueB.locationC.placeD.useA.ExerciseB.UtiliseC.EngageD.MaintainA.issuesB.agendasC.talksD.itemsA.CombiningB.ContainingC.DecidingD.BuildingA.exercise

47、B.actionC.eventD.case五、BPART FIVE/B(总题数：1，分数：12.00)Read the extract of an article below about product promotion.In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.If a line is correc

48、t, write CORRECT.If there is an extra word in the line, write the extra word in CAPITAL LETTERS.Choosing the Right Promotional Product Can Attract Buzz（分数：12.00）(1).be motivated by it. while another group will see it as something which they（分数：1.00）填空项 1:_(2).can use it to re-gift to someone else, And unless your product ends up in the（分数：1.00）填空项 1:_(3).hands of the person you intended to, the influence over their behavior you（分数：1.00）填空项 1:_(4).were hoping to leverage is completely lost. “Its