剑桥商务英语中级-167及答案解析.doc

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1、剑桥商务英语中级-167 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)A. PlumperHow does the countrys economy compare with those of the EU? Some of the concerns surrounding Turkeys application to join the European Union, to be voted on by the EUs Council of Ministers on December 1

2、7th, are economic - in particular, the countrys relative poverty. Its GDP per head is less than a third of the average for the 15 pre-2004 members of the EU. But it is not far off that of one of the ten new members which joined on May 1st 2004 (Latvia), and it is much the same as those of two countr

3、ies, Bulgaria and Romania, which this week concluded accession talks with the EU that could make them full members on January 1st 2007.B. Furthermore, the countrys recent economic progress has been, according to Donald Johnston, the secretary-general of the OECD, stunning. GDP in the second quarter

4、of the year was 13.4% higher than a year earlier, a rate of growth that no EU country comes close to matching. Turkeys inflation rate has just fallen into single figures for the first time since 1972, and this week the country reached agreement with the IMF on a new three-year, $10 billion economic

5、programme that will, according to the IMFs managing director, Rodrigo Rato, help Turkey reduce inflation toward European levels, and enhance the economys resilience.C. Resilience has not historically been the countrys economic strong point. As recently as 2001, GDP fell by over 7%. It fell by more t

6、han 5% in 1994 and by just under 5% in 1999. Indeed, throughout the 1990s growth oscillated like an electrocardiogram recording a violent heart attack. This irregularity has been one of the main reasons (along with red tape and corruption) why the country has failed dismally to attract much-needed f

7、oreign direct investment. Its stock of such investment (as a percentage of GDP) is lower now than it was in the 1980s, and annual inflows have scarcely ever reached $1 billion (whereas Ireland attracted over $25 billion in 2003, as did Brazil in every year from 1998 to 2000).D. One deterrent to fore

8、ign investors is due to disappear on January 1st 2005. On that day, Turkey will virtually take away the right of every one of its citizens to call themselves a millionaire. Six noughts will be removed from the face value of the lira; one unit of the local currency will henceforth be worth what 1m ar

9、e nowi. e. , about 0.53 ($0.70). Goods will have to be priced at both the new and old lira for the whole of the year, but foreign bankers and investors can begin to look forward to a time in Turkey when they will no longer have to juggle mentally with indeterminate strings of zeros.（分数：7.00）(1).Turk

10、eys economy grows faster than any EU member now.（分数：1.00）填空项 1:_(2).Foreign investors will enjoy a good economic prospect in Turkey.（分数：1.00）填空项 1:_(3).Resilience is not always one advantage of Turkey.（分数：1.00）填空项 1:_(4).Inflation rate in Turkey used to be very high.（分数：1.00）填空项 1:_(5).The economy o

11、f Turkey used to be unsteady in the past.（分数：1.00）填空项 1:_(6).There are three members is in all that the EU could identify their position of full members at that time.（分数：1.00）填空项 1:_(7).Steady GDP growth will help Turkey attract more foreign direct investments.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.0

12、0)Preparing for ExhibitionsAn exhibition is an excellent way of generating new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends., An exhibition should be seen as a

13、n integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. The success of any show is greatly influenced by the way exhibitors market themselves.If a new product launch is planned, for exampl

14、e, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. (8) An exhibition is an ideal and highly effective platform for new product launches. (9) Make sure that you p

15、lan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issu

16、es prior to an exhibition. (10) (11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show. Valerie Thompson, marketing director of Reed Exhibitions, says: “We realize how vital it is for exhibiting companies to plan way ahead of an exhib

17、ition. We do our utmost to encourage our exhibitors to maximize their participation in an event. (12) “.A. A number of exhibition organizations also provide free guides and services.B. Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details

18、are sent in time.C. Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.D. Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.E. Make sure that any mail sent out abou

19、t your company has details of your participation.F. The cost of exhibition space, transportation, and other related issues need to be considered well in advance.G. The success of any show is greatly influenced by the way exhibitors market themselves.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART

20、 THREE(总题数：1，分数：6.00)Debunking Negotiation MythsBefore developing a more effective negotiation strategy, we need to dispel several faulty assumptions and myths about negotiation. These myths hamper peoples ability to learn effective negotiation skills and in some cases reinforce poor negotiation ski

21、lls.A pervasive belief is that good negotiation skills are something that people are born with, not something that can be readily learned. This is false because most excellent negotiators are self-made. In fact, there are very few naturally gifted negotiators. We tend to hear their stories, but we m

22、ust remember that their stories are selective, meaning that it is always possible for someone to have a lucky day or a fortunate experience. This myth is often perpetuated by the tendency of people to judge negotiation skills by their car-dealership experience. Whereas purchasing a car is certainly

23、an important and common type of negotiation, it is not the best context by which your negotiation skills can be judged. The most important negotiations are those that we engage in every day with our colleagues, supervisors, coworkers and business associates. These relationships provide a much better

24、 index of ones effectiveness in negotiation. In short, effective negotiation requires practice and feedback. The problem is that most of us do not get an opportunity to develop effective negotiation skills in a disciplined fashion, rather, most of us learn by doing. As the second myth reveals, exper

25、ience is helpful, but not sufficient.We have all met that person at the cocktail party or on the airplane who boasts about his or her great negotiation feats and how he or she learned on the job. It is only partly true that experience can improve negotiation skills; in fact, native experience is lar

26、gely ineffective in improving negotiation skills. There are three strikes against natural experience as an effective teacher. First, if a person does not know how well he or she has performed in the negotiation, it is nearly impossible to improve performance. For example, can you imagine trying to l

27、earn mathematics without ever doing homework or taking tests? The second problem is that our memories tend to be selective, meaning that people tend to remember their successes and forget their failures or shortcomings. This is, of course, comforting to our ego, but it does not improve our ability t

28、o negotiate. Finally, experience improves our confidence, but not necessarily our accuracy. People with more experience grow more and more confident, but the accuracy of their judgment and the effectiveness of their behaviour do not increase in a commensurate fashion. Overconfidence can be dangerous

29、 because it may lead people to take unwise risks.The third pervasive myth is that effective negotiation necessitates taking risks and gambles. In negotiation, this may mean saying things like “this is my final offer“ or “take it or leave it“ or using threats and bluffs. This is what we call a “tough

30、“ style of negotiation, Although these negotiators are rarely effective, we tend to be impressed by the tough negotiator.An interesting exercise is to ask mangers and anyone else who negotiates to describe their approach to negotiating. Many seasoned negotiators believe that their negotiation style

31、involves a lot of “gut feeling“, intuition, and “in-the-moment“ responses. We believe that this type of intuition does not serve people well. Effective negotiation involves deliberate thought and preparation, and it is quite systematic.（分数：6.00）(1).According to the article, a person is likely toA. s

32、ucceed in negotiation if he is lucky that day.B. do well if he has studied how to negotiate.C. have at least one successful negotiation.D. be a better negotiator if he has inborn talents.（分数：1.00）A.B.C.D.(2).What can best reveal ones negotiation skills?A. interpersonal relationshipsB. promotion of a

33、n expensive goodC. good connections with business partnersD. daily interaction with all kinds of people（分数：1.00）A.B.C.D.(3).According to the writer, the best way to improve negotiation skills isA. systematic training.B. abundant experience.C. more practicing.D. frequent rehearsing.（分数：1.00）A.B.C.D.(

34、4).What does the writer think of experience?A. More experienced people may make unreasonable decisions.B. Without feedback, it is very difficult to learn from experience.C. Failures in fact help improve performance.D. Experience blurs peoples accuracy.（分数：1.00）A.B.C.D.(5).The writer suggests thatA.

35、effective negotiations do not necessarily involve risks.B. threats are sometimes impressive and effective.C. people seem to prefer tough styles of negotiation.D. risks are caused by negotiators overconfidence.（分数：1.00）A.B.C.D.(6).According to the writer, excellent negotiators are those whoA. rely on

36、 intuition.B. plan their negotiation carefully.C. have good negotiation style.D. set a clear purpose.（分数：1.00）A.B.C.D.五、PART FOUR(总题数：1，分数：15.00)Employment Opportunities for Graduateswith the Provincial BankThe provincial Bank is one of the biggest fiscal institutions in the U. K. . With its 1,900 b

37、ranches and 58,000 employees, it has (19) a household name. Almost 4,000 of these employees (20) managerial or executive positions. The bank has an outstanding (21) of profitability, which has been achieved by introducing innovations as maintaining leadership of the (22) The banks comprehensive trai

38、ning programme concentrates on (23) the most important skills that graduates need in order to (24) early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (25) courses in management skills. They a

39、lso receive training in order to increase their knowledge of the banks (25) The bank supports (27) of staff who wish to take professional examinations, and its Graduate Training Scheme is (28) to the nationally recognized Diploma in Management. Obviously the quality of its mangers is of (29) importa

40、nce to the banks performance. It welcomes good graduates in any subject area, (30) they can demonstrate the ability to influence events, and have the potential to (31) both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this pro

41、gramme will soon have the (32) to work in other parts of the bank and can (33) a varied and flexible working life.（分数：15.00）(1).A. opened B. entered C. turned D. become（分数：1.00）A.B.C.D.(2).A. hold B. do C. keep D. own（分数：1.00）A.B.C.D.(3).A. career B. catalogue C. record D. experience（分数：1.00）A.B.C.D

42、.(4).A. area B. trade C. record D. market（分数：1.00）A.B.C.D.(5).A. making B. reaching C. developing D. heightening（分数：1.00）A.B.C.D.(6).A. present B. treat C. deal D. handle（分数：1.00）A.B.C.D.(7).A. observing B. attending C. involving D. staying（分数：1.00）A.B.C.D.(8).A. services B. goods C. creations D. ab

43、ilities（分数：1.00）A.B.C.D.(9).A. colleague B. members C. people D. persons（分数：1.00）A.B.C.D.(10).A. qualified B. combined C. fastened D. linked（分数：1.00）A.B.C.D.(11).A. main B. vital C. necessary D. superior（分数：1.00）A.B.C.D.(12).A. therefore B. thus C. provided D. only（分数：1.00）A.B.C.D.(13).A. succeed B.

44、 realize C. gain D. overcome（分数：1.00）A.B.C.D.(14).A. choice B. chance C. likelihood D. probability（分数：1.00）A.B.C.D.(15).A. forecast B. believe C. suppose D. expect（分数：1.00）A.B.C.D.六、PART FIVE(总题数：1，分数：12.00)Ethics and Mission StatementAs business emerged from the profit-oriented in 1980s, values and

45、 social responsibilities were being emphasized on corporate mission statements.(34) Because greed was out, and ethics were in. Business and their employees(35) became actively engaged in less activities that contributed to their communities.(36) To spell out their goals, companies were increasingly

46、developed codes of ethics.(37) Mission statements that were written because they required consensus and(38) commitment. Not everyone who, however, agreed with the trend toward the(39) strong social stances of some public corporations. Respected economist Milton(40) Friedman contended, “Many Few tren

47、ds could so thoroughly undermine the very(41) foundation of our free society as the acceptance by corporate officials of a social(42) responsibility other than to make as much more money for their stockholders as(43) possible. The CEO of Levi Strauss one unit of the local currency will henceforth be

48、 worth what 1m are nowi. e. , about 0.53 ($0.70). Goods will have to be priced at both the new and old lira for the whole of the year, but foreign bankers and investors can begin to look forward to a time in Turkey when they will no longer have to juggle mentally with indeterminate strings of zeros.

49、（分数：7.00）(1).Turkeys economy grows faster than any EU member now.（分数：1.00）填空项 1:_ （正确答案：B。）解析：解析 题目意为“现在土耳其的经济增长速度比欧盟任何成员都要快”。与 B 段中的“GDP in the second quarter of the year was 13.4% higher than a year earlier, a rate of growth that no EU country comes close to matching”相对应。其中的“no EU country comes close to matching”与句子中的“grows faster than any EU member”为同义替