剑桥商务英语中级-150及答案解析.doc
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1、剑桥商务英语中级-150 及答案解析(总分:85.00,做题时间:90 分钟)一、READING(总题数:0,分数:0.00)二、PART ONE(总题数:1,分数:7.00)AYou will be in charge of our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets
2、 that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.BYou will be based at our headquarters in London. You will select and order stock from our suppliers in Italy. You will need to predict fashion trends and
3、 build a strong relationship with our Italian office. You will have gained your buying experience in womens fashion and will hold a degree in design with a business studies component.CYou will be head of the legal office, and your work will include managing the office IT network, typing reports, mai
4、ntaining diary and supervising another staff member. You will need good organizing skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential.DYou will be dealing with budgetary planning, cont
5、ract negotiations, local marketing and effective administration. You will communicate constantly with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.(分数:7.00)
6、(1).You will be responsible for operating a computer system.(分数:1.00)填空项 1:_(2).You must be able to foresee what people will want to wear.(分数:1.00)填空项 1:_(3).Your colleagues are from many different countries and cultures.(分数:1.00)填空项 1:_(4).You will have a qualification which involves two subject ar
7、eas.(分数:1.00)填空项 1:_(5).It is necessary for you to have worked in this sector before.(分数:1.00)填空项 1:_(6).You will need to keep in touch with the head office of the organization.(分数:1.00)填空项 1:_(7).The advertisement requires you to have a suitable approach to important people.(分数:1.00)填空项 1:_三、PART T
8、WO(总题数:1,分数:5.00)Tips for Attending a Trade FairA trade fair is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair sh
9、ould be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive A number of fundamental decisions should be taken in advance.A standing manager should be appointed from the start.I
10、f a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.Forward planning of budgets is essential. (8) A trade fair is an ideal and highly effective platform for new product launches. (9) Make sure that you plan to us
11、e your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicise any newsworthy information to maximize interests.Trade journals are keen to publicize new products and services, and often compile special preview issues prior
12、to an exhibition. (10) (11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.Michael Hanks, Marketing Director of ADC Exhibitions says: “We realize how vital it is for exhibiting companies to plan ahead of an exhibition. We do our ut
13、most to encourage our exhibitors to maximize on their participation in an event. (12) “ A. Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time. B. Meetings on pre-show activities should be held to ensure all personnel ar
14、e clear about recent developments. C. Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology. D. The costs of exhibition space, transportation, and other related issues need to be considered well in advance. E. The success of
15、 any show is greatly influenced by the way exhibitors market themselves. F. A number of exhibition organizations also provide free guides and services. G. A number of fundamental decisions should be taken in advanc(分数:5.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数:1,分数:6.00)Suggestions for
16、 Effective MeetingsMeetings are windows on the soul of business: they reveal the quality of its management. Well-organized, well-conducted meetings bespeak an effective organization. Meetings afflicted with sloppy planning, flimsy agendas, and fuzzy expectations indicate a not-so-effective one. Here
17、 are some tips for tightening and energizing your meetings:Prepare smartly. At Intel Corporation, those who call a meeting must first assess whether the meeting is necessary. Theyll e-mail ideas to a few people for comments and suggestions, draft an agenda, and then distribute it to a wider audience
18、 for revisions. The result is a one-pager containing the meetings purpose and goals, subtopics with time frames for each, a list of attendees, and what each one should bring to the table. Its distributed in advance to attendees and to the appropriate business-unit chief, who might later check it for
19、 quality.Stand up and create. You dont always have to meet in an airless conference room. Senior executives at Ritz-Carlton in Atlanta gather each morning in the hallway outside the presidents office for a ten minute “quality talk.“ Managers at Cabletron Systems have mastered the art of the stand-up
20、 meeting. No seats, just solutions. The food teams at Whole Goods Market stores meet weekly to forecast the financials, but when theyre behind schedule, they might meet in the frozen-food aisle. Get creative; shake things up. Consider hosting your next brainstorming session outdoors.Make rules. Crea
21、te roles and policies to stimulate discussion and keep it on track. A facilitator equipped with a watch or egg timer leads the discussion. A scribe takes notes on a dry-erase board. Intel also has a gatekeeper who makes sure everyone has a chance to speak. Of course, employees need to feel they can
22、speak honestly without retribution. Springfield Manufacturing Corp has a no-griping policy to ensure that comments are positive and objective. At Foldraft Co. , managers dressed as referees call timeout when speakers at all-company meetings stray from the topic at hand.Follow up. At the close of Int
23、els meetings, attendees are encouraged to mentally answer questions posted on conference room walls. Why was I here? What was my role? Was I well prepared? What was resolved? The process helps people clarify their thoughts so they can contribute to the meeting-minutes document, which is posted on in
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- 剑桥商务英语 中级 150 答案 解析 DOC
