剑桥商务英语中级-14及答案解析.doc

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1、剑桥商务英语中级-14 及答案解析(总分：85.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：7.00)BINFORMATION FOR CANDIDATES/B There are forty-five questions on this question paper. You must write all your answers on the Answer Sheet.BPART ONE/B Look at the statements below and the information about seminars on the opposite page.

2、Which seminar (A, B, C or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these letters more than once.BAAccess Databases/BThis seminar teaches you how to design and implement a smart user interface, givin

3、g you a robust, professional application with low maintenance and training requirements. A poorly designed and implanted interface can cause excessive support calls, data entry errors and user dissatisfaction. In this seminar youll learn how to do forms tight, youll learn the secrets of how expert A

4、ccess developers use all of the power of the Access forms design tools and features to build applications users will love.BBSQL Server 2000/BIn this seminar, youll learn about the new features you can use in SQL Server 2000. Youll explore the interface changes in Enterprise Manager. Youll learn abou

5、t the new relational database features. Youll dig into the how and why of user-defined functions. Youll learn how to run multiple instances of SQL Server on the same machine. After this seminar, youll be ready to take full advantage of the rich set of features available in SQL Server 2000.BCStored P

6、rocedures Basics/BIn this seminar, youll learn how to build robust and powerful stored procedures and how they are used to not only improve the performance of database applications, but to help protect critical data as well. Youll learn about input and output parameters, and how to add error handlin

7、g and transaction processing to the stored procedures that you build. After this seminar, you will understand the many benefits of stored procedures, and you will feel comfortable using them in the database applications you build.BDActiveX Automation/BLearn how to use ActiveX Automation, and you can

8、 communicate with and control all types of Automation-enabled products and components. This seminar teaches you to exchange data with and even run commands in other programs. Youll learn how to set up an Automation-enabled application, and how to hook into Word, Outlook, and other products and compo

9、nents. Youll learn how to use Office components to perform tasks such as creating reports, generating charts, and even doing E-mail.（分数：7.00）(1).The seminar concerns new characteristics of the product.（分数：1.00）填空项 1:_(2).You will learn how the products function in data protection.（分数：1.00）填空项 1:_(3)

10、.In this seminar, you will learn how to use data in different programs.（分数：1.00）填空项 1:_(4).The application helps you to reduce costs.（分数：1.00）填空项 1:_(5).The focus of the seminar is the establishment of the products.（分数：1.00）填空项 1:_(6).The seminar teaches you to connect with other application product

11、s.（分数：1.00）填空项 1:_(7).What is taught in this seminar will free you from many troubles.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：1，分数：5.00) Read the article below about video games. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G) on your Answ

12、er Sheet. Do not use any letter more than once.B Strong players/BVideo games let you escape into an alternative reality - something gaming firms know about at first hand. For as other technology firms face stagnant or shrinking markets, the video-games industry seems to inhabit a parallel universe.

13、It has had a bumper year, maybe the best it ever will. Global sales of games software and hardware will exceed $31 billion this year. This summer, UBS Warburg invested 17% of its model technology portfolio in two games publishers, Electronic Arts and Activision. Gaming, it seems, is recession-proof.

14、The industry is booming because it has its own cycle, as one generation of hardware succeeds another every few years. U(8) /U Games consoles are flying off the shelves. The current line-up is of Sonys PlayStation2, the market leader by far, plus Microsofts Xbox and Nintendos GameCube, which are figh

15、ting for a distant second place.Each gaming boom is bigger than the last. Children who have grown up with games keep on playing, which expands the market. It also increases the players average age: the average American gamer is 28. U(9) /U This shift is reflected in the rise of “mature“-rated games,

16、 which now account for 13% of the American market, up from 6% in 2001.U (10) /U Many observers are optimistic about the prospects for games sales next year, particularly in America. But the figures suggest that 2002 was the peak of the cycle, and that the market will shrink next year. Other observer

17、s expect console sales to grow only slightly next year.Things will then cool off until the next generation of consoles appears in 2005. The next peak is not expected until 2007. U(11) /U Both are dwarfed by console gaming at the moment, but are the focus of much activity, and could provide recurring

18、 revenues to help smooth out the industrys cyclical nature.Online gaming has got off to a small but promising start in recent weeks with the release of adaptors that link consoles over the Internet. In America, Microsoft sold 150,000 starter kits for its “Xbox Live“ service within a week of its laun

19、ch last month. Sony says it has signed up 175,000 subscribers to its rival online service, launched in August. Both services will launch in Europe next year.Gaming on mobile phones is also taking small but crucial steps forward. Todays phones mostly have one or two simple games built in. The latest

20、handsets have colour screens and can download software remotely. U(12) /U Games take roughly a minute to download, but adding one to a handset is almost as easy as downloading a new ringing tone or screen logo. It is predicted that mobile-gaming revenues will reach $3.5 billion in the next five year

21、s; other estimates are higher.A Older players tend to have more disposable income to spend on games than do teenagers.B Their processing power matches that of the arcade-game machines of the 1980s, so classic games run well.C But how much longer will the good times last?D That cycle, unrelated to th

22、e broader economic cycle, is now at or near its peak.E But the industry has two new tricks up its sleeve, in the form of online and mobile gaming.F They are so wisely designed that they can be connected to any game machines.G It has had a bumper year, maybe the best it ever will.（分数：5.00）(1).（分数：1.0

23、0）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：1，分数：6.00) Read the article below about business and customers and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C or D)on your Answer Sheet for the answer you choose.B Focus on Your Customer/BIf you think

24、 of the most successful companies around the world - GM, Wal-Mart, IBM, etc. - they all have one thing in common: loyal customers. It can cost ten to twenty times as much to acquire a customer as to retain one, so its easy to understand why customer relationship management is such a hot concept. But

25、, while everyone understands CRM is a good thing, putting a CRM strategy together isnt easy. The place to start? A customer-driven business model.A customer-driven business model is the most prudent method of ensuring customer loyalty because it fosters a better relationship with new and existing cu

26、stomers. Others such as market, price, cost or e-commerce-driven business models may generate profits, but fall short of sustaining a loyal customer base. At the heart of customer-driven business model is a clear understanding of the customer - not just customer trends (although this is useful infor

27、mation, too), but the buying habits and history of every one of your customers. This 360-degree view provides analytics from multiple channels (direct, web, fax, E-mail, call center, sales/marketing) and consolidates into a common repository. Monitoring buying habits and tracking market dynamics let

28、s you more effectively market new and existing products and services.If you think this is a daunting task, you arent alone. Because most enterprises dont have a consolidated view of their customers, obtaining customer profit and cost information is often a Herculean effort.Implementing a CRM solutio

29、n is usually a huge project with a high probability of failure. Some analysts suggest most businesses underestimate the cost of a CRM Implementation by 4075 percent. In fact, a successful CRM will interface with ERP systems to provide integration with all customer interactions such as order processi

30、ng, billing. Also, CRM strategies must include commitment and sponsorship from senior management, as it should be deemed a strategic investment that is implemented incrementally and evolutionary.Understanding critical success factors, such as those listed in the “Key to CRM Success“ sidebar, mitigat

31、es the risks. First, start with a cultural change that focuses on a customer-centric business strategy. Make sure your organization is well aware of the high cost of customer attrition and is focused on improving retention, increasing loyalty. Understanding and broadcasting the cost of acquiring new

32、 customers versus fostering existing relationships.Second, focus on an enterprise view of the customer that encompasses all customer data, such as communication history, purchasing behaviors, channel preferences, demographics, etc. Understand your customers preferred channels and determine if theres

33、 some way to optimize them.Adopt a flexible architecture that will expand with your business - this is true with any IT project. Never deploy a strategic, costly solution using the big-bang approach. Always take an incremental, evolutionary, or iterative approach. The impact to your organization can

34、 be significant, thus, proceed slowly and ensure the returns on investment measures are in place.（分数：6.00）(1).The first paragraph indicates that loyal customers（分数：1.00）A.help reduce costs of the company.B.are quite common around the world.C.produce huge profits.D.are costly to develop.(2).According

35、 to the writer, a customer-driven business model ensure customer loyalty by（分数：1.00）A.attaching great attention to customers buying inclination.B.keeping track of what customers have purchased.C.having a panorama understanding of customers.D.launching new products and services quickly.(3).According

36、to the article, to get customer information is considered to be（分数：1.00）A.an effective marketing method.B.easier if the company adopts a customer-driven business model.C.an impossible task to accomplish by many companies.D.difficult for a company writer an integrated view of customers.(4).According

37、to the writer, a CRM implementation fails because（分数：1.00）A.the project is too large.B.it involves strategic investment.C.the implementation is too integrated.D.there is inadequate funds.(5).What is the key factor of reducing the risks of a CRM solution?（分数：1.00）A.Complete customer files.B.Retention

38、 of customers.C.Good relationship with customers.D.Broad preferred channels.(6).What can lead to a successful CRM strategy?（分数：1.00）A.Invest enough money in the project at the start.B.Develop the project gradually or repeatedly.C.Be aware of its significant impact on the company.D.Determine and keep

39、 the scale to the end.四、BPART FOUR/B(总题数：1，分数：15.00) Read the article below about meeting. Choose the best word to fill each gap from A, B, C or D on the opposite page. For each question 19-33, mark one letter ( A, B, C or D) on your Answer Sheet.B UMake Meetings Work for You/U/BOnly call a meeting

40、if you (and your colleagues) are quite clear about its purpose. Once you are certain of your objective, ask yourself whether it could be better achieved through U(19) /U means, such as a memo. Meetings called on a routine basis tend to U(20) /U their point. Its better to wait until a situation or pr

41、oblem requires a meeting. If in doubt, dont waste time having one.If youre sure a meeting is the solution, circulate a memo several days in advance U(21) /U the time and place, objectives, issues to be discussed, other participants and preparation U(22) /U Meetings should be held in the morning, if

42、possible, when people are usually more U(23) /U, and should last no more than an hour. Six is the U(24) /U number of participants for a good working meeting. Inviting the whole department (more than 10) increases emotional undercurrents such as, “Will my U(25) /U be taken seriously ?“ Larger meeting

43、s can be productive as brainstorming U(26) /U for ideas, provided participants can speak freely without feeling they will be judged.A successful meeting always leads to action. Decision should take up the U(27) /U of the meeting minutes, including the name of the person delegated to each task, and a

44、(n) U(28) /U for its completion. Circulate the minutes after the meeting and again just before the next one.Draw out quieter members of the group. U(29) /U helps create a relaxed and productive atmosphere. Do not U(30) /U out any individual for personal criticism - they will either silently U(31) /U

45、, upset and humiliated, or try to come up with excuses rather than focusing on the problems in U(32) /U Save critical comments for a private occasion.If youre talking for more than 50 per cent of the time, youre U(33) /U the meeting.（分数：15.00）A.selectiveB.optionalC.practicalD.alternativeA.loseB.meet

46、C.makeD.failA.specifyingB.arrangingC.remindingD.notifyingA.appointedB.designatedC.forecastedD.expectedA.sociableB.alertC.talkativeD.energeticA.rationalB.optimumC.desirousD.effectualA.assumptionsB.decisionsC.suggestionsD.solutionsA.sessionsB.conventionsC.symposiaD.gatheringsA.amountB.marginC.spaceD.b

47、ulkA.timetableB.deadlineC.ultimatumD.planA.MotivationB.AppreciationC.EncouragementD.HumorA.singleB.workC.pointD.figureA.escapeB.retreatC.withdrawD.standA.talkB.kindC.handD.turnA.destroyingB.dominatingC.manipulatingD.conquering五、BPART FIVE/B(总题数：1，分数：12.00) Read the article below about the ASTA. In m

48、ost of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.B ABUNDANT ASTA RESOURCES/B