剑桥商务英语中级-11及答案解析.doc
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1、剑桥商务英语中级-11 及答案解析(总分:100.00,做题时间:90 分钟)一、BREADING/B(总题数:0,分数:0.00)二、BPART ONE/B(总题数:1,分数:7.00)Which news report (A, B, C or D)does each statement 17 refer to?For each sentence 17, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of the letters more than once.AWith its in
2、vestment, and technology agreements, Zenith Electronics of the U. S. the first transaction of this type in Korea occured.BStructured, marketed to investors and made a principal investment in the Fund with total equity of U, S. 40 mil lion to invest in Taiwanese high4echnology venture capital opportu
3、nities.CIn connection with its ratings with Standard he may wait until he sees certain dealers in the room and then produces the lots they are likely to be interested in. The auctioneers services are paid forU U 3 /U /U. The auctioneer therefore has a direct interest in pushing up the bidding as hig
4、h as possible.The auctioneer must knowU U 4 /U /U. He will not waste time by starting the bidding too low. He will also encourage the rivals among buyers to bid against each other in order to get a high price. It is largely in his ad vice that a seller will fix a “reserved“ price, that is, U U 5 /U
5、/U. Even the best auctioneers, however, find it difficult to stop a “knock-out“ (连裆拍货), because dealers illegally arranged beforehand not to bid against each other, but choose one of them as the only bidder, in the hope of buying goods at extremely low prices. If such a “knock-out“ succeeds, the rea
6、l auction sale takes place privately afterwards among the dealers.A Almost all goods of various qualities are sold by auction.B a price below which the goods cannot be sold.C Through Auction the seller usually can get a high price.D quite accurately the current market values of the goods he is selli
7、ng, and he should be acquainted with regular buyers of such goods.E for the various items on sale.F in the form of a percentage of the price the goods are sold for.G where and when they can be viewed by possible buyers.(分数:5.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、BPART THREE/B(总题数:1,分数:6.00)For eac
8、h question 1318, mark one letter (A. B, C or D) on your Answer Sheet for the answer you choose.BCruise Ship: Where to Go/BPassengers on cruise ship holidays, as they are described on TV programs and films, usually appear to be both wealthy and elderly. Such people do not, however, accurately represe
9、nt the 6.8m passengers who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on appealing to younger, less wealthy people, giving them an experience more like a floating disco than the traditional quiet holiday on a luxury ship. Even families wit
10、h young children are no longer so rare on cruise ships. Partly as a result, the number of passengers taking a cruise has increased by an average of 8.5% a year since 1990.Cruise Star is now the worlds largest cruise line. The other two major companies are Intersail and Seaways. Together these three
11、carry nearly half the worlds cruise passengers and make almost all the industrys profits. For the 30 or so smaller firms, life is much tougher. That is because sheer size brings so many benefits to the large firms. They can negotiate bulk discounts on supplies such as food and fuel, and even, if the
12、y order enough of them, on ships. A secondary disadvantage for the smaller operators is that they cannot spread overheads such as marketing as broadly. A significant part of the cost of sending people on a cruise happens before they go on board the ship. The three large companies between them spend
13、more than $100m a year on TV advertising in America. They employ armies of salesmen. Delivering passengers to the ship is part of the package deal and, once again, volume means savings: Cruise Star is the biggest single buyer of airline tickets in America.Cruise Star has ten ships, with four more on
14、 order for delivery by 1999. Intersail is building at a similar rate, hoping to expand todays fleet of ten ships to 14 by 1998. Seaways will add three more ships to its present nine. The 30 ships on order throughout the industry will increase cruising capacity by 40% by 1998. Some analysts suspect t
15、hat even the big companies will find it difficult to fill all those extra cabins. They make a comparison with the overcapacity in the airline market in the early 1990s, When aircraft ordered at a time of growth arrived during the recession. And they point out that, after steady growth, the American
16、market was flat in 1995, with firms offering discounts up to 30% in order to fill cabins.The big firms reckon that this pessimism is overdone. This year has started well. But if the industrys outlook ends up being rougher than it hopes, many smaller firms will face a choice: go for specialized busin
17、ess, go out of business, or get taken over by a larger business. Already more than 40 small companies offer an increasing variety of cruises, ranging from archaeological tours of the Black Sea to ecological cruises to the Galapagos Islands. This trend seems set to continue, although in fast-growing
18、Asis, a few mid-sized firms may one day rise to challenge the top three. However, in more established markets, smaller firms are being squeezed out. For instance, Gentle Waves, which has debts of $850m, has already been approached by Cruise Star, who wanted to buy a majority share of the company. Th
19、e negotiations came to nothing, but analysts think they will revive if Gentle Waves problems go on.(分数:6.00)(1).The main benefit the large firms have is that they can _. A. run large marketing departments. B. sell their tickets more cheaply. C. afford better quality advertising. D. arrange to pay re
20、duced prices.(分数:1.00)A.B.C.D.(2).Cruises are becoming more popular with passengers who _. A. want a quiet holiday. B. demand a high degree of luxury. C. want a family holiday. D. can afford to pay top prices,(分数:1.00)A.B.C.D.(3).What are small firms doing in order to stay in business? _ A. amalgama
21、ting with bigger companies. B. moving their base to Asia. C. offering more specialized types of cruises. D. joining together to form new companies,(分数:1.00)A.B.C.D.(4).What problem do analysts think cruise companies may have? _ A. They will be dependent on the airline business. B. They will not be a
22、ble to sell enough tickets. C. They will have to face a recession. D. They will not be able to offer discounts.(分数:1.00)A.B.C.D.(5).Which would be the best title for this text? _ A. Cruise Business in Trouble B. A Triangle of Cruise Companies C. Smaller is Better D. Size is Key to Success(分数:1.00)A.
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