剑桥商务英语中级-117及答案解析.doc

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1、剑桥商务英语中级-117 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the go

2、vernment that regulates and taxes it, these groups are known as a companys “publics“. In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they

3、 feel is taking advantage of them. The public will not buy products or services from a company that, in their view, is not responsible or trustworthy.B The government, as the protector of the society it governs、is especially cautious in dealing with a company that it regards as not operating in the

4、public interest. Given these circumstances, every business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with, and the techniques that a company uses to im

5、p rove these relationships are known as “public relations“, also called PR.C A classic example of public relations at work is McDonalds. It has always been important to McDonalds to be known as a company that values cleanliness, Indeed, the founder Ray Kroc emphasised cleanliness along with quality,

6、 service, and value as being the four most important things in any McDonalds operation. For that reason, Kroc instructed the first McDonalds franchisees to pick up all litter within a two-block radius of their stores, whether it was McDonalds litter or not.D McDonalds has always been socially respon

7、sible and extremely concerned about its image. These two facts are part and parcel of its public relationships. To McDonalds, public relations activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands th

8、at real public relations means taking significant action first, then announcing them to the public. Without the first step, the second would be meaningless.（分数：7.00）(1).All businesses are involved in public relations.（分数：1.00）填空项 1:_(2).Local government believes in a company just because it operates

9、 in accordance with public interest.（分数：1.00）填空项 1:_(3).McDonalds regarded social responsibility as an important part in its public relations.（分数：1.00）填空项 1:_(4).A company needs to get on well with the surrounding publics.（分数：1.00）填空项 1:_(5).McDonalds developed a good image of valuing cleanliness ev

10、en by keeping clean in the neighbourhood.（分数：1.00）填空项 1:_(6).McDonalds valued quality, service, cleanliness and value in its daily operation.（分数：1.00）填空项 1:_(7).No matter what kind of business a company does, it needs to pay attention to public relations.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)Elec

11、tronic CommerceAt the beginning of the 1990s, no one had heard of the Internet, apart from a few researchers and academics. Increasingly, no matter what business you are in, whether it be services, manufacturing, or the primary, sector, the capacity to access and process information, and to interact

12、 more directly and speedily with suppliers and customers, is becoming the central means of creating value.Today, electronic commerce is having an effect on the way many New Zealanders do business. (8) .It has become clear that younger people especially are creating their own Internet-based businesse

13、s instead of working for someone else. Equally, a growing number of New Zealanders of all ages and from all walks of life are grasping the opportunities the Internet offers. All these businesses are creating exciting new products and services and are adding value and dynamism to the economy.(9) .Mar

14、kets are changing and customers are becoming more demanding. Labour, products, and services flow ever more easily across international borders.(10) .Just ten years later, some 360 million people around the world have Internet access, and the number of Internet users continues to grow rapidly.In 2000

15、, IDC, a research company, estimates that the value of New Zealands Internet-based electronic commerce will exceed $800 million. That is not counting New Zealands wholesale electricity market, which in itself is worth a billion dollars annually, and which operates the first electricity trading syste

16、m in the world accessible through the Internet.E-commerce is available to a multinational company. (11) .(12) .The software that makes the Internet work is in the public domain. Anyone can install it for free. The Internet Service Providers (ISPs) who sell you Internet access are often owned by larg

17、e companies, which also own the telecommunications networks over which the Internet runs, but they dont own the Internet itself. No one does. AAlthough this new environment provides opportunities, it poses risks as well. BThe Internet, On the other hand, is an open network. CAt the beginning of the

18、1990s, no one had heard of the Internet, apart from a few researchers and academics. DIt means that our business can operate in the global environment, participating in global networks and e-commerce means on-line trading, that is, buying and selling goods and services over electronic networks. ENew

19、 opportunities for exporting, for creating new businesses, and for growing established businesses are resulting. FIn 2000, the government launched an e-commerce strategy to encourage economic growth and innovation in New Zealand through promotion of e-commerce and technology-based business. GThe eme

20、rgence of the Internet in the 1990s has fuelled the recent rapid growth of electronic commerce, and this in turn is changing the nature of business.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Developing a Mission StatementA company mission statement can be a powerful force

21、 to clearly define your companys purpose for existence. In the beginning, your company was formed to accomplish something that did not exist in the marketplace, or to do a better job than existing companies. What was that special purpose? Small companies seldom take the time to discuss or write out

22、their company mission, but they should. It will pay measurable financial dividends over time.The commitment to formulating a company mission can be critical to your companys success. It helps keep management focused on preserving or strengthening the companys unique competitive niche. It can also pr

23、event panic and unwise marketing or spending responses to meet an indirect thrust by competitors into your market.The most successful company missions are measurable and definable project statements with emotional appeal that everyone knows and can act upon. For example, a mission to “be the best he

24、alth-care provider in the world“ for a multinational Health Maintenance Organisation sounds good. But a simple mission statement from Honda “Beat GM!“ is better because its a project statement that can be measured every day by every employee. Mission statements can also affect company strategies and

25、 tactics. If Honda Motors were to change its mission to “Beat Toyota!“, different strategies would be called for, along with different geographic tactics in sales. advertising, and distribution of cars.How important is it to define your companys mission? Consider a famous U.S. refrigerator manufactu

26、rer whose sales were growing only at the rate of new home-building during the 1950s. They undertook a year-long project to define whether they were in the business of building refrigerators to preserve food or in the business of food preservation. They decided they were in the business of food prese

27、rvation, which got them eventually into new product and business areas such as artificial atmospheres (e. g., nitrogen for fresh fruit preservation, freeze-drying technologies) and increased their sales from hundreds of millions of dollars to several billion dollars by the 1980s.Mission statements c

28、an be difficult to write. Companies spend months and years attempting to clearly define the best mission statement for current circumstances. Companies that have a clear vision and management that can articulate it and communicate it to all employees, have the basis for a call-to-action mission stat

29、ement. A call-to-action mission statement provides key attributes that are often missing in other company mission statements. First, it elicits an emotional, motivational response in company employees. Second, it is easily understood and can be transferred into individual action every day. Third, it

30、 is a measurable, tangible goal. Last, it is firmly rooted in the competitive environment in which the company operates.A good mission statement provides vision and direction for the company for at least 10 to 20 years and should not have to be revised every few years with changes in the companys en

31、vironment. But the company mission statement must be revised if it is no longer appropriate or has lost significance or relevance.（分数：6.00）(1).What is the function of a company mission statement?（分数：1.00）A.A company mission statement is a powerful tool to help a company accomplish something that did

32、 not exist in the marketplace.B.A company mission statement defines a companys purpose for existence.C.A company mission statement can help a company do a better job than other companies.D.A company mission statement can help a company make a healthy profit.(2).Which of the following is NOT the adva

33、ntage of a company mission statement?（分数：1.00）A.It can be very important to the companys success.B.It helps preserve or strengthen the companys unique competitive niche.C.It can prevent panic and unwise marketing.D.It can help the company beat other competitors.(3).What characteristics does a succes

34、sful company mission statement have?（分数：1.00）A.Employees know and act on the measurable and definable statement that appeals to them emotionally.B.It is very simple and can be measured every day by every employee.C.it is one part of company strategies and tactics.D.It can make a company become succe

35、ssful.(4).How did the famous U. S. refrigerator manufacturer increase their sales by the 1980s2（分数：1.00）A.They defined their companys mission properly.B.Their sales were growing at the rate of new home-building.C.They undertook a year-long project to define their company mission statement.D.They dec

36、ided they were in the business of building refrigerators to preserve food.(5).Which of the following does NOT belong to the attributes that are often missing in other company mission statement?（分数：1.00）A.It elicits an encouraging response in company employees.B.It is easily understood and can instru

37、ct individual action every day.C.It is a tangible goal.D.It is rooted in the economic environment.(6).When should a company revise its mission statement?（分数：1.00）A.It should revise its mission statement constantly according to current circumstances.B.It should not revise its mission statement.C.It s

38、hould revise its mission statement every few years with changes in the companys environment.D.The mission statement must be revised when it is no longer appropriate or has lost its importance.五、PART FOUR(总题数：1，分数：15.00)What Is a Market?In the simplest terms, a market is the place where seller meets

39、buyer to exchange products for money. Traditional markets still (19) in many parts of the world. Even in the United States, during summer months, there are farmers markets where direct selling and buying take (20) between producers and consumers. Most service industries still (21) at this market lev

40、el.Manufacturing industries and most agricultural enterprises are more (22) from the consumers. Their products (23) several hand-truckers, warehouse workers, wholesalers, and retailers before reaching the final consumers.Products or commodities are usually divided into two types: consumer and indust

41、rial. Consumer goods are those (24) are sold to final users, the customers. These goods include food, clothing, automobiles, television sets, appliances, and all those things people go to stores to purchase.(25) goods are those that are sold to companies or other businesses for use in manufacturing

42、or other purposes. Automobile makers buy many of the parts used to (26) cars. A tyre manufacturer buys rubber, synthetic or otherwise, (27) which to make tyres. (28) these materials will end up in the hands of final users: the owners of the cars. The (29) of industrial goods depends on the nature of

43、 the goods to be made for final users. The price of industrial goods and raw materials will (30) the price of final goods, those that the consumer buys.Markets are for exchanging things, (31) their function is to allocate and reallocate goods and services among the members of the society including p

44、roducers as well as consumers. Since the exchange is (32) , it is assumed that both sides (33) what they want by exchange or it would not take place.（分数：15.00）A.operateB.performC.serveD.functionA.chargeB.effectC.placeD.outA.carry outB.operateC.manageD.handleA.closeB.nearC.distantD.remoteA.pass along

45、B.go throughC.pass throughD.go aroundA.whatB.whicheverC.thatD.whateverA.CommercialB.IndustrialC.AgriculturalD.ConsumerA.assembleB.collectC.disperseD.gatherA.inB.alongC.betweenD.withA.In timeB.After thatC.EventuallyD.UltimatelyA.qualityB.usageC.natureD.typeA.determineB.induceC.swayD.influenceA.though

46、B.thenC.ifD.soA.intentionalB.voluntaryC.deliberateD.compulsoryA.gainB.acquireC.earnD.benefit六、PART FIVE(总题数：1，分数：12.00)（分数：12.00）(1).A spokesman for BBU, that the larger of the two unions,（分数：1.00）填空项 1:_(2).claimed that a second 24-hour strike had taken a serious impact（分数：1.00）填空项 1:_(3).on the ba

47、nks operations and that support for industrial actions was growing.（分数：1.00）填空项 1:_(4).An estimated of 28,000 staff walked out on Wednesday,（分数：1.00）填空项 1:_(5).causing what the union called a “serious disruption“.（分数：1.00）填空项 1:_(6).While these claims, however, have been branded as “nonsense“ by New

48、ham.（分数：1.00）填空项 1:_(7).The bank said that fewer than 100 branches banks had closed out of a total of over 1,500（分数：1.00）填空项 1:_(8).and that the number of people who taking part in the strike had been only about 4,000.（分数：1.00）填空项 1:_(9).The bank also denied claims by the unions that the action had put as many as possible（分数：1.00）填空项 1:_(10).half its 2,000 cash machines out of service and caused delays（分数：1.00）填空项 1:_(11).to mortgage and on loan authorisations. The dispute began w