剑桥商务英语高级-62及答案解析.doc

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1、剑桥商务英语高级-62 及答案解析(总分：99.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：8.00)A Jharkhand, a state that traditionally has focused on agriculture, is attracting big international investors as the costs of land and labour rise in coastal regions. In 2007 alone, 187 new foreign enterprises had

2、 established presences in the state. Jharkhands main drawlow wages and cheap landwill continue to provide incentives for Foreign Direct Investment in the years to come. The state capital Ranchi， a six-hour bus ride from Kolkata, accounts for about 30 percent of the total investment in the state.B Vi

3、etnam will continue to invest heavily in its agricultural future. Rice is the major product of the country, and Vietnams ever-growing food demands will see that crop yields will need to be consistently high. Hi-tech research is required, and government policies will ensure that more R however, super

4、visors should have in place adequate arrangements for resolving problem bank situations.1. Providing sound and sustainable macro-economic policies are not within the competence of banking supervisors. Supervisors, however, will need to react if they perceive that existing policies are undermining th

5、e safety and soundness of the banking system. (11) Therefore, sound macro-economic policies must be the foundation of a stable financial system.2A well-developed public infrastructure needs to cover the following facilities, which, if not adequately provided, can significantly contribute to the dest

6、abilization of financial systems: A system of business laws including corporate, bankruptcy, conttact, consumer protection and private property laws; Comprehensive and well-defined accounting principles and rules that command wide international acceptance; A system of independent audits for companie

7、s of significant size.3Effective market discipline depends on an adequate flow of information to market participants, appropriate financial incentives to reward well-managed institutions and arrangements that ensure that investors are not insulated from the consequences of their decisions. (12) 4Suf

8、ficiently flexible powers are necessary in order to effect an efficient resolution of problems in banks. (13) Where they are not, the prompt and orderly exit of institutions that are no longer able to meet supervisory requirements is a necessary part of an efficient financial system. Forbearance, wh

9、ether or not the result of political pressure, normally leads to worsening problems and higher resolution costs.5Deciding on the appropriate level of systemic protection is by and large a policy question to be taken by the relevant authorities, particularly where it may result in a commitment of pub

10、lic funds. (14) In order to preserve the operational independence of supervisors, it is important to draw a clear distinction between this systemic protection role and day-to-day supervision of solvent institutions.A In the absence of sound macro-economic policies, banking supervisors will be faced

11、with a virtually impossible task.B The way in which failures are handled, and their costs borne, is in large part a political matter involving decisions on whether, and the extent to which, public funds should be committed to supporting the banking system.C Where problems are remediable, supervisors

12、 will normally seek to identify and implement solutions that fully address their concerns.D Supervisors will also normally have a role to play because of their in-depth knowledge of the institutions involved.E The lower the tolerance of risk to banks and the financial system, the more intrusive and

13、costly supervision is likely to be, eventually having an adverse effect on innovation and resource allocation.F Off-site monitoring can often identify potential problems, particularly in the interval between on-site inspections.G While thecost of banking supervision is indeed high, the cost of poor

14、supervision has proved to be even higher.H Among the issues to be addressed are corporate governance and ensuring that accurate, meaningful, transparent and timely information is provided by borrowers to investors and creditors.（分数：6.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数

15、：6.00)Haier is well on the way towards achieving its goal of being a mainstream brand in the US. Haier has successfully penetrated the Top Ten chain groups in the US. Whenever Haier enters the global procurement system of big chain, this makes Haier one step closer to entering the mainstream US mark

16、et. Haier has also won awards such as “best supplier“ and “exam-free supplier“ by several retailer chains. Haier has international service centers in more than 50 states of the US and has opened a toll-free hotline.According to Zhang Ruimin, CEO Haier Group, Haier knew that its entry into the US wou

17、ld be very difficult at first, but would get easier as the company learned from its mistakes. The company adopted a “market first and then factory“ approach. Haier invested in a global brand strategy with the objective of letting products, capital and brands go global. From the single and niche prod

18、ucts at the early days of entering the US market, to the current differentiated product family, with products such as the independent cocktail cabinet and Haier 37T88, Haier mainstream products are now very competitive. Haier has obtained the praise and trust of its channel partners, and has success

19、fully transformed itself from a niche to a mainstream brand provider.In the internationalisation process, Haier has been focusing on developing its corporate culture and ensuring culture compatibility. To ensure rapid localisation, Haier implemented an innovative mode of “financing, pooling-in-wisdo

20、m, compatibility with local culture and forging a noted local brand“ . All designing and marketing personnel are employed locally. In addition, 95% of Haiers North American management team are locals.In April 2006, Haier became a strategic partner of NBA and the first global appliance brand to spons

21、or the NBA. Haier believes this partnership has accelerated its step towards becoming a mainstream brand in the US.NBA sponsorship is a key initiative for Haier as it attempts to implement its global brand strategy. Since becoming the global strategic partner of NBA, Haier has utilized NBAs market a

22、ssets, media platform and programs in the US and China to display the innovative technology of Haiers refrigerator and TV products. Through its broad media assets, including NBA TVs HD program, the eye-catching NBA matches and extensive NBA thematic retail and publicity activities, Haier can display

23、 its most advanced products. Under the guise of its consumer-oriented brand marketing strategy, Haier will continue to integrate its culture with local mainstream culture.Haier has nine products which are “in the front half of the market“ and three products which are among top 3 in the industry in t

24、erms of market presence. In addition, the company is a world leader in advanced technological fields such as intelligent house integration, network appliance, digitalisation, large-scale integrated circuits and new materials. The “innovation-boosted“ Haier Group is devoted to providing solutions for

25、 global consumers. By late 2006, Haier has applied for over 7,000 patents(of which 1, 234 are invention patents). Haier also presided over or participated in the formulation and amendment of nearly 100 State standards. Of which, Haier water heater firewall technology and Haier double-driver washing

26、machine are included in IEC international standard draft, testifying that Haiers innovation ability is world-class. In the future, Haiers approach will cooperate with channel partners and dealers that share the same strategy of customer-focus to forge a win-win situation.（分数：6.00）(1).What has Haier

27、done on the way towards achieving its goal of being a mainstream brand in the US?（分数：1.00）A.Haier has successfully penetrated the Top-5 chain groups in the US.B.Haier has entered the local procurement system of big chain.C.Haier has been given awards such as “best supplier“ and “exam-free supplier“

28、by several retailer chains.D.Haier has internationaI service centres in more than 10 countries.(2).Which of the following is true according to the second paragraph?（分数：1.00）A.Haiers entry into the US would be very difficult to expand its market.B.Haiers entry into the US would be very easy to promot

29、e its products.C.Haiers entry into the US would be very quick to achieve its goal.D.Haiers entry into the US would be getting easier after learning from its mistakes.(3).In the internationa!isation process, Haier has been focusing on（分数：1.00）A.reducing costsB.developing its corporate culture and ens

30、uring culture compatibility.C.increasing the variety of products.D.employing local workers.(4).Haier has accelerated its step towards becoming a mainstream brand in the US by（分数：1.00）A.becoming a strategic partner of NBA.B.becoming the first local appliance brand to sponsor the NBA.C.utilizing NBAs

31、market assets.D.displaying the innovative technology of TV products.(5).Why does Haier adopt consumer-oriented brand marketing strategy?（分数：1.00）A.Because Haier wants to make more profitsB.Because Haier wants to sell more TV sets through sponsoring the eye-catching NBA matchesC.Because Haier attempt

32、s to implement its global brand strategyD.Because Haier attempts to integrate its culture with local mainstream culture(6).What approach will Haier adopt in the future?（分数：1.00）A.to invest more funds to develop new marketsB.to go hand in hand with channel partners and dealersC.to do research and mak

33、e new products in the advanced technological fieldsD.to employ more local managers五、PART FOUR(总题数：1，分数：10.00)Mergers and AcquisitionsMergers and Acquisitions refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different compa

34、nies that can aid, finance, or help a growing company in a given industry grow (21) without having to create another business entity.In business or economics a merger is a (22) of two companies into one larger company. Such actions are commonly (23) and involve stock swap or cash payment to the targ

35、et. Stock swap is often used as it allows the shareholders of the two companies to (24) the risk involved in the deal. A merger can resemble a takeover but result (25) a new company name and in new branding; in some cases, (26) the combination a “merger“ rather than an acquisition is done purely for

36、 political or marketing reasons.An acquisition, also known as a takeover or a buyout, is the buying of one company by another. An acquisition may be friendly or hostile. In the (27) case, the companies cooperate in negotiations; in the latter case, the takeover target is (28) to be bought or the tar

37、gets board has no prior knowledge of the offer. Acquisition usually refers to a purchase of a smaller firm by a larger one. Sometimes, (29) a smaller firm will acquire management control of a larger or longer established company and keep its name for the combined entity. The acquisition process is v

38、ery complex, with many dimensions influencing its (30) .（分数：10.00）A.rapidlyB.slowlyC.confidentlyD.steadilyA.formationB.allianceC.combinationD.separationA.profitableB.voluntaryC.accidentalD.compulsoryA.predictB.manageC.runD.shareA.inB.onC.ofD.atA.termingB.identifyingC.ascertainingD.classifyingA.earli

39、erB.laterC.formerD.latterA.hesitantB.unwillingC.inclinedD.forcedA.insteadB.howeverC.alsoD.stillA.outcomeB.courseC.conclusionD.process六、PART FIVE(总题数：1，分数：10.00)Staff RecruitmentRecruitment refers to the process of screening, and selecting qualified people for a job at an organisation or firm, or for

40、 a vacancy in a volunteer-based organisation or community group. While generalist managers or administrators can undertake (31) components of the recruitment process, mid-and large-size organisations and companies often retain professional recruiters or outsource some of the process (32) recruitment

41、 agencies. External recruitment is the process of attracting and selecting employees from (33) the organisation.The recruitment industry has four main types of agencies: employment agencies, recruitment websites and job search engines, “headhunters“ for executive and professional recruitment, and in

42、-house (34) Recruiters aim to channel candidates (35) the hiring organisations application process. As a general rule, the agencies are paid by the companies, (36) by the candidates.Known as employment agencies, recruitment agencies have historically had a physical location. A candidate visits a loc

43、al branch for a short interview and an assessment before (37) taken onto the agencys books. Recruitment consultants then work to match their pool of candidates to their clients open positions. Suitable candidates are short-listed and put forward for an interview with potential employers on a tempora

44、ry or (38) basis.A “headhunter“ is industry term for a thirdparty recruiter who seeks out candidates, often (39) normal recruitment efforts have failed. Headhunters are generally considered more aggressive than in-house recruiters or may have preexisting industry experience and contacts. Larger empl

45、oyers tend to undertake their own in-house recruitment, using their human resources department. In addition to coordinating with the agencies mentioned (40) , in-house recruiters may advertise job vacancies on their own websites, coordinate internal employee referrals, work with external association

46、s, trade groups or focus on campus graduate recruitment.（分数：10.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、PART SIX(总题数：1，分数：12.00)The dictionary definition of negotiation is “to discuss with the goal of finding terms ofagreement“ . Unfortunately, in our world today, m

47、any people will interpret negotiation41as being the skill of persuading the other people to accept their point of view.42Frequently when a deal is struck to the advantage of one of party and the detriment43of the other, seeds of disagreement and retaliation are being sown, which can44have unforeseen

48、 future results. Negotiation is about both sides contributing45to an outcome that they feel they can progress the relationship with.46It will almost certainly involve in compromise on both sides. A better way47to negotiate with is to find out what the needs of the other person are and48try to meet them without losing all sight of your own goals. Do not attribute your49motives to other people. Regardless of personal style, where there are some things50every negotiator should not do, even before the meeting beginspreparation is51the first step. Before starting any negotiation calculating