剑桥商务英语高级-59及答案解析.doc

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1、剑桥商务英语高级-59 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：8.00)A Steve CakebreadWhen Salesforce. com, the online customer-relations management company went shopping for a CFO last year, it was ramping up to take on the big boys. It found an experienced hand. Steve Cakebread

2、spent 18 years at HP, running divisions around the world; moved to Silicon Graphics as VP for finance, worldwide sales and distribution; and then joined Autodesk as CFO. He says a long resume has real value: “Its all too easy for a new company not to bring in enough experience.“B Mark AngelinoDrawin

3、g on his 22 years of sales experience at IBM, Mark Angelino picked a few sectors he wanted to own - transportation, financial services, manufacturing, and health care and found sales managers with deep expertise in those industries. Angelino changed the compensation system to reward employees who de

4、veloped longer-term and more profitable customer relationships. In less than two years, he added 1.1 billion in new revenues and almost 2 million new customers, and built Nextels sales force into the most successful in the telecom industry.C Adam BosworthBosworths wisdom accounted for his extraordin

5、ary success at Microsoft, where he helped lead the development of Internet Explorer and pioneered XML, the standard language at the heart of Web services and the potential universal translator of data between incompatible systems. “I would like to say that Web services was a great engineering achiev

6、ement, but it was always about keeping it simple, stupid,“ he says. “The big challenge was getting people aligned with it.“ At BEA, he has stoutly defended the technological lead of the companys franchise product, the WebLogic application server, against a concerted assault by IBMs WebSpere.D Jeff K

7、ayWhen he was only 34, Jeff Kay was tapped to run the National Institute of Standards and Technology, the governments biggest civilian R most of that talking is done in an effort to sell the candidate on the job, (35) screen his or her qualifications. The hiring manager or interviewing panel is left

8、 with a warm, fuzzy feeling about the candidate and high hopes (36) the future but with no real understanding of the skills and knowledge that the candidate would bring to the job, and no impressions to confirm (37) deny in the all-important reference-checking stage. Worse yet, an interviewer who ha

9、s a negative impression of a candidate often does (38) opposite, spending most of the interview disengaged or tearing the candidate apart through overly tough questions or a combative attitude.To keep the interview fair, remember that (39) takes at least 10 minutes for a candidate to get past his or

10、 her own nervousness and for the hiring manager or interviewing committee to establish a flow of conversation. Suspending judgment at least until a rapport is established is the most effective way to begin to see candidates for (40) they truly bring to the table.（分数：10.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:

11、_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、PART SIX(总题数：1，分数：12.00)Companies are jazzing up plant tours and store visits to build a customer loyalty.Visitors to Ford Motor Co.s new truck plant are shaken as a multi-ton metal-41 stamping press slams being shut. Heat rains down from welding sparks,

12、followed42 by the cooling mist of a paint shop. At Fords historic Rouge manufacturing43 trucks complex Dearborn, Mich. , many tourists will watch the assembly of F-15044 pickup from the safety of a mezzanine with 16 feet above the factory floor. They45 will also get up a much more personal feel for

13、the action through multi-sensory46 special effects spilling out of 360-degree screens in an accompanying video tour.47 The 14 for admission price also buys a history lesson about the 87-year-old48 Rouge property, in where Henry Ford once cranked out the Model A and baffled49 union activists, and a d

14、isplay of Ford vehicles is through the ages. The finishing50 touch: an 80-foot tower from which its possible to look out over a 10-acre lawn51 that covers the complexs “living roof“, as well as the surrounding it crab-apple52 orchard, bee-hives, and solar panels. Fords fancy 30 million visitor cente

15、r is the latest example of what experts call “experiential“ marketing.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_八、WRITING(总题数：0，分数：0.00)九、PART ONE(总题数：1，分数：2.00)1.Question 1The pie charts below show the results of a market survey carried out among

16、potential consumers of cars in a certain city.Using the information from the charts, write a short report on their inclination of car consumption.Write about 120-140 words on a separate sheet.（分数：2.00）_十、PART TWO(总题数：3，分数：6.00)2.Question 2Your company produces high-quality office furniture. You have

17、 been asked by your head to write about your latest sales promotion.Write the report to the Marketing Director, including the following information:why the promotion was conductedhow the promotion was conductedwhat results it has brought aboutwhat lessons can be drawn from it.（分数：2.00）_3.Question 3O

18、ne of your distributors wrote and asked whether your company would lower the price in their region to maintain the present market share. Your Sales Manager has asked you to write a letter to answer the distributor.Write your letter of reply, including the following information:declining the proposal

19、 for price reductiondirecting the customers attention to the superior qualityassuring the distributor of better after-sale servicesexpressing thanks for their cooperation.（分数：2.00）_4.Question 4As the personnel director of the company you work for, you have been asked to write a proposal on how to so

20、lve the problem of the high rate of resignation.Write a proposal to your managing director, including the following information:the background for making a survey for this proposala brief description of your findings in the surveythe emplgyees demandsany suggestions or recommendations.（分数：2.00）_十一、L

21、ISTENING(总题数：0，分数：0.00)十二、PART OEN(总题数：1，分数：12.00)USE WEBS TO FIND JOBSGeneral Producers1. Setting up a link or button on the .on the home page.2. Clicking the link to enter the recruiting .Web Recruiting Saftware3. Web recruitment function included in ERPs HR .4. Specialized recruitment application

22、 purchased from 5. Most . can be operated as a stand-alone product.6. or can be linked to companys HR 7. Bearing Points created . to get information.8. Application .9. Monster. com host . sites.10. Some companies hire people to host sites.11. Be sure to have a clear idea about the .12. Prepare a cop

23、y of a . in hand.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十三、PART TWO(总题数：1，分数：20.00)TASK ONE-THE JOB BEING APPLIED FORFor questions 13-17, match the extracts with the types of job, listed A-H.For each extract, decide what job is being applied for

24、.Write one letter (A-H) next to the number of the extract.A production supervisorB human resources managerC accounting managerD financial analystE secretaryF computer engineerG special events coordinatorH marketing manager（分数：20.00）(1).TASK ONE-THE JOB BEING APPLIED FORFor questions 13-17, match the

25、 extracts with the types of job, listed A-H.For each extract, decide what job is being applied for.Write one letter (A-H) next to the number of the extract.A production supervisorB human resources managerC accounting managerD financial analystE secretaryF computer engineerG special events coordinato

26、rH marketing manager（分数：2.00）填空项 1:_(2).TASK ONE-THE JOB BEING APPLIED FORFor questions 13-17, match the extracts with the types of job, listed A-H.For each extract, decide what job is being applied for.Write one letter (A-H) next to the number of the extract.A production supervisorB human resources

27、 managerC accounting managerD financial analystE secretaryF computer engineerG special events coordinatorH marketing manager（分数：2.00）填空项 1:_(3).TASK ONE-THE JOB BEING APPLIED FORFor questions 13-17, match the extracts with the types of job, listed A-H.For each extract, decide what job is being appli

28、ed for.Write one letter (A-H) next to the number of the extract.A production supervisorB human resources managerC accounting managerD financial analystE secretaryF computer engineerG special events coordinatorH marketing manager（分数：2.00）填空项 1:_(4).TASK ONE-THE JOB BEING APPLIED FORFor questions 13-1

29、7, match the extracts with the types of job, listed A-H.For each extract, decide what job is being applied for.Write one letter (A-H) next to the number of the extract.A production supervisorB human resources managerC accounting managerD financial analystE secretaryF computer engineerG special event

30、s coordinatorH marketing manager（分数：2.00）填空项 1:_(5).TASK ONE-THE JOB BEING APPLIED FORFor questions 13-17, match the extracts with the types of job, listed A-H.For each extract, decide what job is being applied for.Write one letter (A-H) next to the number of the extract.A production supervisorB hum

31、an resources managerC accounting managerD financial analystE secretaryF computer engineerG special events coordinatorH marketing manager（分数：2.00）填空项 1:_(6).TASK TWO-THE REQUIREMENT OF WORKFor questions 18-22, match the extracts with the requirements, listed A-H.For each extract, choose the requireme

32、nt of the work.Write one letter (A-H) next to the number of the extract.A responsibilityB accuracyC computer skillsD writing abilityE easy to get alongF communication abilityG fast typingH ability to understand others（分数：2.00）填空项 1:_(7).TASK TWO-THE REQUIREMENT OF WORKFor questions 18-22, match the

33、extracts with the requirements, listed A-H.For each extract, choose the requirement of the work.Write one letter (A-H) next to the number of the extract.A responsibilityB accuracyC computer skillsD writing abilityE easy to get alongF communication abilityG fast typingH ability to understand others（分

34、数：2.00）填空项 1:_(8).TASK TWO-THE REQUIREMENT OF WORKFor questions 18-22, match the extracts with the requirements, listed A-H.For each extract, choose the requirement of the work.Write one letter (A-H) next to the number of the extract.A responsibilityB accuracyC computer skillsD writing abilityE easy

35、 to get alongF communication abilityG fast typingH ability to understand others（分数：2.00）填空项 1:_(9).TASK TWO-THE REQUIREMENT OF WORKFor questions 18-22, match the extracts with the requirements, listed A-H.For each extract, choose the requirement of the work.Write one letter (A-H) next to the number

36、of the extract.A responsibilityB accuracyC computer skillsD writing abilityE easy to get alongF communication abilityG fast typingH ability to understand others（分数：2.00）填空项 1:_(10).TASK TWO-THE REQUIREMENT OF WORKFor questions 18-22, match the extracts with the requirements, listed A-H.For each extr

37、act, choose the requirement of the work.Write one letter (A-H) next to the number of the extract.A responsibilityB accuracyC computer skillsD writing abilityE easy to get alongF communication abilityG fast typingH ability to understand others（分数：2.00）填空项 1:_十四、PART THREE(总题数：1，分数：8.00)(1).What are c

38、haracteristics of Vanguards clients?（分数：1.00）A.Most of them are recent college graduates.B.They are investors of different levels and ranges.C.The majority are affluent and sophisticated pension-fund managers.(2).Over the years, what principle has the company adhered to?（分数：1.00）A.To adopt, involve

39、and improve.B.Never stray away from mission of increasing clients wealth.C.To adapt and develop by improving services.(3).What is Brennans prediction for the future based on?（分数：1.00）A.Confidence in both clients and economy.B.Corporate clients.C.Market psychology.(4).The key attributes to differenti

40、ate Vanguard from others are（分数：1.00）A.client-owned, value and disciplined.B.public shareholders, value and substance-defined market.C.single master, highest-value provider and good planner.(5).Vanguard intends to enlarge its business in（分数：1.00）A.North America.B.the Pacific, South America and Europ

41、e.C.the United States.(6).What does Brennan say about corporate governance?（分数：1.00）A.Companies with good reputation will be awarded.B.Ethical companies will get reward in the end.C.Leading organizations have to change their governance structur(7).Young people are encouraged to have more experiences

42、 because（分数：1.00）A.they help to achieve success in the future.B.they show ones value.C.they develop ones potential.(8).What kind of person is Brennan?（分数：1.00）A.Volatile and enthusiastic.B.Active and aggressive.C.Adventurous and realisti剑桥商务英语高级-59 答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二

43、、PART ONE(总题数：1，分数：8.00)A Steve CakebreadWhen Salesforce. com, the online customer-relations management company went shopping for a CFO last year, it was ramping up to take on the big boys. It found an experienced hand. Steve Cakebread spent 18 years at HP, running divisions around the world; moved

44、to Silicon Graphics as VP for finance, worldwide sales and distribution; and then joined Autodesk as CFO. He says a long resume has real value: “Its all too easy for a new company not to bring in enough experience.“B Mark AngelinoDrawing on his 22 years of sales experience at IBM, Mark Angelino pick

45、ed a few sectors he wanted to own - transportation, financial services, manufacturing, and health care and found sales managers with deep expertise in those industries. Angelino changed the compensation system to reward employees who developed longer-term and more profitable customer relationships.

46、In less than two years, he added 1.1 billion in new revenues and almost 2 million new customers, and built Nextels sales force into the most successful in the telecom industry.C Adam BosworthBosworths wisdom accounted for his extraordinary success at Microsoft, where he helped lead the development o