剑桥商务英语高级-57 (1)及答案解析.doc

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1、剑桥商务英语高级-57 (1)及答案解析(总分：30.00，做题时间：90 分钟)一、BLISTENING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：12.00) As you listen, for questions 1-12, complete the notes, using up to three words or a number.Who is Tony Deutsch?1. Tony Deutsch works for _.About Advertising2. Advertising is a powerful _.3. The primar

2、y goal of advertising is to _ for customers to buy goods.4. Last time you worked on _.5. This time you are going to work on _.6. Among the losing team, the second person _.The Specific Task7. The task is to _ for marquis jet cards.8. You are going to create a 30-second _ and a magazine.9. At Deutsch

3、, you have the access to photographers, editors and _.10. Dont be afraid to be _ at advertising.11. The greatest advertisement does _.12. Swing for the fancies, and failure is not your _. （分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART TWO/B(总题数：

4、2，分数：10.00) For each extract, there are two tasks. Look at Task One, for questions 13-17, choose the focus of the topic about the home care company from the list A-H. Now look at Task Two, for questions 18-22, choose the suggestions they give to manage the home care company from the list A-H.Task On

5、eFocus For questions 13-17, match the extracts with the focus of the topic, listed A-H. For each extract, choose the focus point stated. Write one letter (A-H) next to the number of the extract.A a better way to help seniors thriveB aged people careC seven elements of lifeD health careE preventive,

6、long-term life care managementF forward thinking and planningG homeless old peopleH management model （分数：5.00）(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3)._（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数：1.00）填空项 1:_Task TwoSuggestions on Home Care For questions 18-22, match the extracts with the sug

7、gestions on the quality life of old people, listed A-H. For each extract, choose the suggestions described. Write one letter (A-H) next to the number of the extract.A planning their senior-age life activelyB creating a quality of lifeC pursuing seven elements of quality lifeD supplying a model of me

8、dical and psychosocial serviceE focusing on long-term life care managementF creating more than seven elements of lifeG helping old people to plan quality life earlierH coming to our home care over 80（分数：5.00）(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3)._（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数

9、：1.00）填空项 1:_四、BPART THREE/B(总题数：1，分数：8.00)B You will hear a conversation about exploring the critical role of having the right plan, and how to put it on paper. For questions 23-30, mark one letter A, B or C for the correct answer./B（分数：8.00）(1).What is the reason for so many small businesses failu

10、re? A. Lack of investment. B. Lack of a clear business plan. C. Lack of experience.（分数：1.00）A.B.C.D.(2).What is the value of a business plan according to Steve Millard? A. Its a reference for banks to invest. B. Its a chance to put your ideas on paper. C. Its an outline to run the business.（分数：1.00）

11、A.B.C.D.(3).What is the purpose of having a business plan? A. To articulate the uniqueness of your idea. B. To state the advantages of your idea. C. To show the possibility of starting up a business.（分数：1.00）A.B.C.D.(4).How did Joe Lopez write his business plan? A. He wrote it solely after good prep

12、aration. B. He paid an agency to write it for him. C. He let it done free of charge.（分数：1.00）A.B.C.D.(5).How many business plans do we need for a successful business? A. It depends. B. One. C. More than one.（分数：1.00）A.B.C.D.(6).What is NOT included in a business plan? A. Where you get the business p

13、lan. B. Experience that you and your co-workers have. C. Financial points such as the cash flow.（分数：1.00）A.B.C.D.(7).What is Tamikos experience of opening her second salon? A. If you lack money, its easier to go to a bank for help with a business plan. B. Since the business is serf-financed, it is n

14、o use to have a business plan. C. For the second store, you can just do it right now without a business plan.（分数：1.00）A.B.C.D.(8).How many successful businesses have a business plan? A. 93%. B. 78%. C. Half.（分数：1.00）A.B.C.D.剑桥商务英语高级-57 (1)答案解析(总分：30.00，做题时间：90 分钟)一、BLISTENING/B(总题数：0，分数：0.00)二、BPART

15、 ONE/B(总题数：1，分数：12.00) As you listen, for questions 1-12, complete the notes, using up to three words or a number.Who is Tony Deutsch?1. Tony Deutsch works for _.About Advertising2. Advertising is a powerful _.3. The primary goal of advertising is to _ for customers to buy goods.4. Last time you wor

16、ked on _.5. This time you are going to work on _.6. Among the losing team, the second person _.The Specific Task7. The task is to _ for marquis jet cards.8. You are going to create a 30-second _ and a magazine.9. At Deutsch, you have the access to photographers, editors and _.10. Dont be afraid to b

17、e _ at advertising.11. The greatest advertisement does _.12. Swing for the fancies, and failure is not your _. （分数：12.00）填空项 1:_ （正确答案：DEUTSCH AGENCY）解析：解析 1-12 F: Hello, folks. My name is Jane. How are you doing? Are you all ready? Here he is. He is Tony Deutsch of Deutsch agency, who is the best o

18、ne here. He will offer you any equipment you need and guide you when theres the need. Go ahead, just pick a seat and sit down. All right. This is another week of your 13-week job interview. Your task is to make an advertisement for a certain company. Now advertising is an amazing thing. Its a powerf

19、ul, powerful tool and weapon in Madison Avenue. Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas. It is a form of persuasive communication that offer

20、s information about products, ideas, and service that serves the objectives determined by the advertiser. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe a

21、s the advertiser wishes. Thus, the ultimate objective of advertising is to sell things persuasively and creatively. The forms that advertising take and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver. Last time you worke

22、d on lemonade as a basis. Its about the basis you could get. This time you will be working on cooperation jets. You are going to develop a campaign for a marquis jet card. The winning team is going to be flown by private jets tomorrow night to Boston from New York to dinner. The losing team will fac

23、e me in the boardroom when the second person will be fired. Good luck. All right, guys. Your task is specified as to advertise for marquis jet cards. This is to mean someone will buy the jets by the hour. Your advertising assignment is basically at the minimum. You are going to create a 30-second TV

24、 commercial. At Deutsch, you can have the access to any resources here: photographers, editors and illustrators. You can come out any piece of communication, which is communicating on the cards for marquis jets. This is about a big idea. Dont be afraid to be fresh. Dont do just as advertisements alw

25、ays do. The greatest advertisement does things differently. The last thing I would say is “ Swing for the fancies, and failure is not your option. “ 1. 本题的难点是“deutsch”的拼写，不过题干上出现了此词，这个难点就迎刃而解了。填空项 1:_ （正确答案：TOOL AND WEAPON）解析：填空项 1:_ （正确答案：INCREASE THE PROBABILITY）解析：填空项 1:_ （正确答案：LEMONADE）解析：填空项 1:

26、_ （正确答案：COOPERATION JETS）解析：填空项 1:_ （正确答案：WILL BE FIRED）解析：题干中“losing team”受到的惩罚是“be fired”。“lose”和“be fired”正好形成对应。填空项 1:_ （正确答案：ADVERTISE）解析：填空项 1:_ （正确答案：TV COMMERCIAL）解析：答案“TV commercial”和已知信息“a magazine”同类词。填空项 1:_ （正确答案：ILLUSTRATORS）解析：填空项 1:_ （正确答案：FRESH）解析：填空项 1:_ （正确答案：DIFFERENTLY）解析：填空项 1:

27、_ （正确答案：OPTION）解析：三、BPART TWO/B(总题数：2，分数：10.00) For each extract, there are two tasks. Look at Task One, for questions 13-17, choose the focus of the topic about the home care company from the list A-H. Now look at Task Two, for questions 18-22, choose the suggestions they give to manage the home ca

28、re company from the list A-H.Task OneFocus For questions 13-17, match the extracts with the focus of the topic, listed A-H. For each extract, choose the focus point stated. Write one letter (A-H) next to the number of the extract.A a better way to help seniors thriveB aged people careC seven element

29、s of lifeD health careE preventive, long-term life care managementF forward thinking and planningG homeless old peopleH management model （分数：5.00）(1)._（分数：1.00）填空项 1:_ （正确答案：A）解析：解析 13-22Speaker 1While working for a large national home-care company in the 90s, registered nurse Theisen decided there

30、was a better way to help seniors thrive. His growing frustration with what he considered the wait-till-its broken-then-fix-it mentality of the health care industry only added to his resolve. In 2004, Theisen raised seed money from family and friends to launch the Edina-based AgeWell Home Care, a com

31、pany devoted to keeping seniors healthy and living independently. “I felt strongly that we had to start working with our senior population with more of a preventive, planning model that included not just the medical piece but also psychosocial aspects of service,“ says Joel Theisen, who cofounded Ag

32、eWell with Carole Overby, John Willson, Mark Tyller and Beth Nemec. “Current models of care were not delivering the kind of value and outcomes that I wanted to see and that my parents and grandparents wanted to see. “Speaker 2Most companies that provide services to seniors. Overby asserts, build ver

33、y definable need-driven or payer-driven models: “If Medicaid pays for that, I can build a business around it. “ Whats different about us is that our model is built on a platform that isnt need-driven. Its about how to create a quality of life.Speaker 3Willson insisted that AgeWells holistic Life Car

34、e Management model focuses on seven elements of life, including physical health and well-being, cognitive health, social support, and finances, as well as the activities and plans a senior wishes to accomplish in his or her life. After interviewing a senior and his or her family, AgeWetls team build

35、s a priority list and action plan around these seven elements. AgeWell then brings in services and resources to help the senior live the kind of life he or she wants to live. “Just because youre old doesnt mean that you cant have fun and find a lot to get excited about,“ Willson says.Speaker 4Accord

36、ing to Tyller, most seniors dont come to AgeWell until a health crisis forces them to. Our society is more reactive than forward-thinking and planning. Almost all of AgeWells roughly $9 million in annual revenues comes from private-pay or long-term care insurance. Were trying to educate seniors and

37、communities to get us involved earlier so we can put a plan in place before a crisis hits. That will help them maintain a higher quality of life instead of being subjected to the rollercoaster phenomenon where theres a crisis, the family rushes in, the system fixes them, and then they drop down into

38、 another crisis.Speaker 5With the number of seniors ageed 85 and older projected to quadruple over the next 30 years, Nemec wants to shift the health care paradigm to focus on preventive, long-term life care management. “Ultimately, we want to be a repository of the best information in the market as

39、 well as a trusted advisor that seniors and their families can come to, whether they need home care or transportation or meals or social activities,“ he says. “Seniors need somebody to help them understand the system and be an advocate for them within the system. We meet seniors on their terms and c

40、ome at it from their priorities and not ours. “(2)._（分数：1.00）填空项 1:_ （正确答案：H）解析：(3)._（分数：1.00）填空项 1:_ （正确答案：C）解析：(4)._（分数：1.00）填空项 1:_ （正确答案：F）解析：(5)._（分数：1.00）填空项 1:_ （正确答案：E）解析：1317 题答案出现在每个人陈述的第一句主题句中。他们分别讲了“home care”的几个方面。Task TwoSuggestions on Home Care For questions 18-22, match the extracts

41、with the suggestions on the quality life of old people, listed A-H. For each extract, choose the suggestions described. Write one letter (A-H) next to the number of the extract.A planning their senior-age life activelyB creating a quality of lifeC pursuing seven elements of quality lifeD supplying a

42、 model of medical and psychosocial serviceE focusing on long-term life care managementF creating more than seven elements of lifeG helping old people to plan quality life earlierH coming to our home care over 80（分数：5.00）(1)._（分数：1.00）填空项 1:_ （正确答案：D）解析：(2)._（分数：1.00）填空项 1:_ （正确答案：B）解析：(3)._（分数：1.00）

43、填空项 1:_ （正确答案：C）解析：(4)._（分数：1.00）填空项 1:_ （正确答案：G）解析：(5)._（分数：1.00）填空项 1:_ （正确答案：E）解析：1822 题答案跟 1317 题答案一一对应，分别陈述了实现他们追求的目标的方式方法。四、BPART THREE/B(总题数：1，分数：8.00)B You will hear a conversation about exploring the critical role of having the right plan, and how to put it on paper. For questions 23-30, ma

44、rk one letter A, B or C for the correct answer./B（分数：8.00）(1).What is the reason for so many small businesses failure? A. Lack of investment. B. Lack of a clear business plan. C. Lack of experience.（分数：1.00）A.B. C.D.解析：解析 23-30Investors threw lots of cash at these start-up internet businesses, despi

45、te having no clear idea of how to make money. This lack of a clear business plan is often cited as the reason why so many small businesses fail.M1: Decisions that will mean thousands of dollars rest on how much research and effort goes into a business plan. Banks, government agencies and community organizations that lack loans or provide grants and tax breaks will demand specific answers.M2: I think one of the values of the business plan is that its your chance to put your ideas on paper for the first time and s