剑桥商务英语高级-56 (1)及答案解析.doc

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1、剑桥商务英语高级-56 (1)及答案解析(总分：102.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：0，分数：0.00)A1.More media advertising options have more impact on the creative challenge.（分数：1.00）填空项 1:_2.The relationship of two types of media advertising begins to change.（分数：1.00）填空项 1:_3.Recruitment is faster than o

2、ther advertising sectors in terms of exploiting creative potential.（分数：1.00）填空项 1:_4.It should be paid attention that it is not good to simply apply a concept for a website without any deep idea.（分数：1.00）填空项 1:_5.The recruitment industry awards need to be improved.（分数：1.00）填空项 1:_6.It can be recogni

3、zed that employer branding is growing in importance.（分数：1.00）填空项 1:_7.Little creativity was seen in recruitment before.（分数：1.00）填空项 1:_8.More working opportunities are provided because of the new relationship between press advertising and online one.（分数：1.00）填空项 1:_四、PART TWO(总题数：0，分数：0.00)五、Interna

4、lization and (总题数：6，分数：6.00)9.（分数：1.00）填空项 1:_10.（分数：1.00）填空项 1:_11.（分数：1.00）填空项 1:_12.（分数：1.00）填空项 1:_13.（分数：1.00）填空项 1:_14.（分数：1.00）填空项 1:_六、PART THREE(总题数：0，分数：0.00)七、Cooperative cooperat(总题数：6，分数：6.00)15.In general, for whom are alliances beneficial?（分数：1.00）A.Its beneficial for all the traveler

5、s.B.Its beneficial for some travelers.C.Its beneficial for those travelers who fly frequently.D.Its beneficial for those travelers who fly infrequently.16.According to paragraph two, setting up airline alliances will chiefly benefit_.（分数：1.00）A.North American airlines and their domestic travelersB.N

6、orth American airlines and their foreign counterpartsC.Asian airlines and their foreign travelersD.Asian airlines and their domestic travelers17.According to the third paragraph, which of the following is NOT a perceived advantage of alliances?（分数：1.00）A.Baggage allowance.B.Passenger Comfort.C.Conve

7、nience.D.Quality.18.According to the first paragraph, which is the best word to describe air travellers reaction to airline alliances?（分数：1.00）A.Delight.B.Indifference.C.Objection.D.Puzzlement.19.According to the passage, which of the following categories of travelers will gain most from airline all

8、iances?（分数：1.00）A.Travelers who fly frequently economy class.B.Travelers who fly frequently business class.C.Travelers who fly occasionally during holidays.D.Travelers who fly economy class once in a whil20.According to the fourth paragraph, one disadvantage of alliances foreseen by the critics is t

9、hat air travel may be more expensive as a result of _.（分数：1.00）A.less convenienceB.higher operation costsC.less competitionD.more joint marketing八、PART FOUR(总题数：0，分数：0.00)九、Are Improvements Wor(总题数：10，分数：10.00)21.（分数：1.00）A.lavishedB.renderedC.donatedD.offered22.（分数：1.00）A.projectB.processC.progress

10、ionD.procedure23.（分数：1.00）A.foreverB.everC.pastD.never24.（分数：1.00）A.thoughB.anyhowC.anywayD.instead25.（分数：1.00）A.ordinaryB.trivialC.commonD.typical26.（分数：1.00）A.replacedB.regainedC.resignedD.repaid27.（分数：1.00）A.as forB.in order toC.as toD.inorder for28.（分数：1.00）A.fromB.outC.offD.away29.（分数：1.00）A.fa

11、rtherB.farthestC.furtherD.far30.（分数：1.00）A.forB.onC.atD.in十、PART FIVE(总题数：0，分数：0.00)十一、SMALL HIGH-TECH FIRM(总题数：10，分数：10.00)31.（分数：1.00）填空项 1:_32.（分数：1.00）填空项 1:_33.（分数：1.00）填空项 1:_34.（分数：1.00）填空项 1:_35.（分数：1.00）填空项 1:_36.（分数：1.00）填空项 1:_37.（分数：1.00）填空项 1:_38.（分数：1.00）填空项 1:_39.（分数：1.00）填空项 1:_40.（分

12、数：1.00）填空项 1:_十二、PART SIX(总题数：0，分数：0.00)十三、Television Network(总题数：12，分数：12.00)41.（分数：1.00）填空项 1:_42.（分数：1.00）填空项 1:_43.（分数：1.00）填空项 1:_44.（分数：1.00）填空项 1:_45.（分数：1.00）填空项 1:_46.（分数：1.00）填空项 1:_47.（分数：1.00）填空项 1:_48.（分数：1.00）填空项 1:_49.（分数：1.00）填空项 1:_50.（分数：1.00）填空项 1:_51.（分数：1.00）填空项 1:_52.（分数：1.00）填

13、空项 1:_十四、WRITING(总题数：0，分数：0.00)十五、PART ONE(总题数：1，分数：2.00)53. （分数：2.00）_十六、PART TWO(总题数：1，分数：8.00)54. Question 2Your company has received a request from a customer for priority service and decided that it would be appropriate to grant this request. You have been asked to write a letter to explain to

14、the customer why his request is not accommodated. Write the letter to the customer:expressing concerns with the customer% difficultiesemphasizing the companys commitment to providing service to the customersclarifying the companys policy and why the request is not justifiableQuestion 3Your company h

15、as been forced to downsize, and it wants to provide the best possible support to employees who now must look for other jobs. The director of human resources has asked you to write a report of effective outplacement support that has been provided in other companies. Write the report for the director,

16、 including the following information:what help has been provided by other companieswhat have been the effective ways of providing such helpwhat outplacement support the company can provide for its own employeesQuestion 4Your company has realized that too much time has been wasted by its employees on

17、 using computers in inefficient ways. You have been asked to write a proposal for efficient use of computers by the employees. Write your proposal, including the following:a description of the employees inefficient use of computerssuggestions for improvements with their use of computersan explanatio

18、n of the benefits from these improvementsrecommendations for administrative policies that assure the changes（分数：8.00）_十七、LISTENING(总题数：0，分数：0.00)十八、PART ONE(总题数：0，分数：0.00)十九、Reasons for rejectin(总题数：1，分数：12.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_二十、PAR

19、T TWO(总题数：0，分数：0.00)二十一、TASK ONETITLE(总题数：0，分数：0.00)二十二、A Dont be a monarch(总题数：1，分数：5.00)(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3)._（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数：1.00）填空项 1:_二十三、TASK TWOOPINION(总题数：0，分数：0.00)二十四、A A true leader shou(总题数：1，分数：5.00)1（分数：5.00）填空项 1:_二十五、PART THREE(

20、总题数：1，分数：8.00)A.She became a PA (personal assistant).B.She did a one-year full-time PA Course company.C.She went to an engineering company.A.Import DirectorB.Marketing DirectorC.Export DirectorA.GermanB.ItalianC.Neither of themA.It is a transporting company.B.It is an advertising company.C.It is a m

21、arketing and public relations company.A.By telephoneB.By mailC.By E-mailA.Her responsibility includes dealing with the sales directors correspondence and introducing new products.B.Her responsibility includes arranging visits, setting up meetings and presentations.C.Her responsibility includes givin

22、g presentations and signing agreements.A.Because she meets some problems in Europa Marketing.B.Because she doesnt like the boss of the original company.C.Because she wants more challenges.A.affableB.serious-mindedC.strict二十六、SPEAKING(总题数：0，分数：0.00)二十七、PART TWO(总题数：1，分数：5.00)56. Task Sheet for Candid

23、ate ATask Sheet 1A: The management; how to treat your employees with TLC (Tender Loving Care)B: Customer service: how to improve customer serviceC: Leadership training; how failure paves the way to successTask Sheet for Candidate BTask Sheet 2A: Staff management: how to keep good employeesB: Sales:

24、how to increase your salesC: Performance management: how strategic performance management is helping companies create business value（分数：5.00）_二十八、PART THREE(总题数：1，分数：5.00)57. Exchange Risks Your company will do business with several companies from several countries. Since several currencies of more

25、than one country will be involved and there may have exchange risks of using foreign currency. You have been asked to submit your suggestions on how to deal with the exchange risks. Discuss, and decide together:How many ways can be used to deal with the exchange risks of foreign currency?Which way m

26、ay be the best way for your company to deal with the exchange risks of foreign currency?（分数：5.00）_剑桥商务英语高级-56 (1)答案解析(总分：102.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：0，分数：0.00)A1.More media advertising options have more impact on the creative challenge.（分数：1.00）填空项 1:_ （正确答案：B）解析：2.The r

27、elationship of two types of media advertising begins to change.（分数：1.00）填空项 1:_ （正确答案：C）解析：3.Recruitment is faster than other advertising sectors in terms of exploiting creative potential.（分数：1.00）填空项 1:_ （正确答案：A）解析：4.It should be paid attention that it is not good to simply apply a concept for a we

28、bsite without any deep idea.（分数：1.00）填空项 1:_ （正确答案：B）解析：5.The recruitment industry awards need to be improved.（分数：1.00）填空项 1:_ （正确答案：E）解析：6.It can be recognized that employer branding is growing in importance.（分数：1.00）填空项 1:_ （正确答案：D）解析：7.Little creativity was seen in recruitment before.（分数：1.00）填空项

29、 1:_ （正确答案：A）解析：8.More working opportunities are provided because of the new relationship between press advertising and online one.（分数：1.00）填空项 1:_ （正确答案：C）解析：四、PART TWO(总题数：0，分数：0.00)五、Internalization and (总题数：6，分数：6.00)9.（分数：1.00）填空项 1:_ （正确答案：G）解析：10.（分数：1.00）填空项 1:_ （正确答案：F）解析：11.（分数：1.00）填空项 1:

30、_ （正确答案：B）解析：12.（分数：1.00）填空项 1:_ （正确答案：A）解析：13.（分数：1.00）填空项 1:_ （正确答案：C）解析：14.（分数：1.00）填空项 1:_ （正确答案：E）解析：六、PART THREE(总题数：0，分数：0.00)七、Cooperative cooperat(总题数：6，分数：6.00)15.In general, for whom are alliances beneficial?（分数：1.00）A.Its beneficial for all the travelers. B.Its beneficial for some travel

31、ers.C.Its beneficial for those travelers who fly frequently.D.Its beneficial for those travelers who fly infrequently.解析：16.According to paragraph two, setting up airline alliances will chiefly benefit_.（分数：1.00）A.North American airlines and their domestic travelersB.North American airlines and thei

32、r foreign counterparts C.Asian airlines and their foreign travelersD.Asian airlines and their domestic travelers解析：17.According to the third paragraph, which of the following is NOT a perceived advantage of alliances?（分数：1.00）A.Baggage allowance. B.Passenger Comfort.C.Convenience.D.Quality.解析：18.Acc

33、ording to the first paragraph, which is the best word to describe air travellers reaction to airline alliances?（分数：1.00）A.Delight.B.Indifference.C.Objection.D.Puzzlement. 解析：19.According to the passage, which of the following categories of travelers will gain most from airline alliances?（分数：1.00）A.T

34、ravelers who fly frequently economy class.B.Travelers who fly frequently business class. C.Travelers who fly occasionally during holidays.D.Travelers who fly economy class once in a whil解析：20.According to the fourth paragraph, one disadvantage of alliances foreseen by the critics is that air travel

35、may be more expensive as a result of _.（分数：1.00）A.less convenienceB.higher operation costsC.less competition D.more joint marketing解析：八、PART FOUR(总题数：0，分数：0.00)九、Are Improvements Wor(总题数：10，分数：10.00)21.（分数：1.00）A.lavished B.renderedC.donatedD.offered解析：22.（分数：1.00）A.projectB.processC.progression D.p

36、rocedure解析：23.（分数：1.00）A.foreverB.ever C.pastD.never解析：24.（分数：1.00）A.thoughB.anyhowC.anywayD.instead 解析：25.（分数：1.00）A.ordinary B.trivialC.commonD.typical解析：26.（分数：1.00）A.replacedB.regainedC.resignedD.repaid 解析：27.（分数：1.00）A.as forB.in order toC.as to D.inorder for解析：28.（分数：1.00）A.fromB.outC.off D.aw

37、ay解析：29.（分数：1.00）A.fartherB.farthestC.further D.far解析：30.（分数：1.00）A.forB.onC.atD.in 解析：十、PART FIVE(总题数：0，分数：0.00)十一、SMALL HIGH-TECH FIRM(总题数：10，分数：10.00)31.（分数：1.00）填空项 1:_ （正确答案：UP）解析：32.（分数：1.00）填空项 1:_ （正确答案：FOR）解析：33.（分数：1.00）填空项 1:_ （正确答案：TO）解析：34.（分数：1.00）填空项 1:_ （正确答案：IN）解析：35.（分数：1.00）填空项 1:

38、_ （正确答案：ABOUT）解析：36.（分数：1.00）填空项 1:_ （正确答案：FOR）解析：37.（分数：1.00）填空项 1:_ （正确答案：OF）解析：38.（分数：1.00）填空项 1:_ （正确答案：AS）解析：39.（分数：1.00）填空项 1:_ （正确答案：AT）解析：40.（分数：1.00）填空项 1:_ （正确答案：OUT）解析：十二、PART SIX(总题数：0，分数：0.00)十三、Television Network(总题数：12，分数：12.00)41.（分数：1.00）填空项 1:_ （正确答案：THE）解析：42.（分数：1.00）填空项 1:_ （正确答

39、案：AND）解析：43.（分数：1.00）填空项 1:_ （正确答案：IS）解析：44.（分数：1.00）填空项 1:_ （正确答案：CORRECT）解析：45.（分数：1.00）填空项 1:_ （正确答案：TO）解析：46.（分数：1.00）填空项 1:_ （正确答案：IT）解析：47.（分数：1.00）填空项 1:_ （正确答案：IN）解析：48.（分数：1.00）填空项 1:_ （正确答案：HAS）解析：49.（分数：1.00）填空项 1:_ （正确答案：THERE）解析：50.（分数：1.00）填空项 1:_ （正确答案：IS）解析：51.（分数：1.00）填空项 1:_ （正确答案：

40、CORRECT）解析：52.（分数：1.00）填空项 1:_ （正确答案：THE）解析：十四、WRITING(总题数：0，分数：0.00)十五、PART ONE(总题数：1，分数：2.00)53. （分数：2.00）_正确答案：(The following report aims to reveal the discrepancies between the records of transactions of a warehouse held by the manager and the Department of Information Systems. The two records o

41、f the transactions throughout the year will be compared to show where the difference is. According to the managers informal, but accurate records of the number of transactions, an average of about 5000 transactions were made per month during the year. In contrast, the monthly number of transactions

42、was averaged at 4000 according to the computerized record of the Information Systems Department.The difference between the two records was consistent throughout the year. A discrepancy of around 1000 was found in almost every month. For example, in October, when the largest number of transactions wa

43、s reported in both records, the managers record showed 938 more transactions than the computerized record. Similarly, in August, 1041 more transactions turned up in the manager s record.In conclusion, the managers record consistently showed substantially more transactions than the computerized record. Considering the accuracy of the forme