剑桥商务英语高级-4及答案解析.doc

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1、剑桥商务英语高级-4 及答案解析(总分：70.00，做题时间：90 分钟)一、BREADING/B(总题数：6，分数：52.00)BPART ONE/BB Look at the sentences below and following texts.Which text does each sentence refer to?For each sentence 1-8, mark one letter A, B, C, D or E.You will need to use some of the letters more than once./BBA. Edward B. Speno/BE

2、dward B. Speno was Executive Vice President of Credit Card Service Corporation (“CCSC“) from 1982 to 1991. Prior to joining CCSC, he was Executive Vice President and Business Manager of Citicorp Financial, Inc. from 1977 to 1982. Mr. Speno served as Vice President of Citibank, N.A. from 1975 to 1982

3、. He is a past director of CCC Information Service Group, Inc., CCSC and its various subsidiaries, Multibank Financial Corp., and Speno Railroad Ballast Cleaning Company. Mr. Speno is a charter member of the John Carroll Society of the Archdiocese of Baltimore. He is also a member of the advisory bo

4、ards of the Dana and Albert Broccoli Center for Aortic Diseases and The Cardiovascular Institute, Heart Initiative, at the Johns Hopkins University School of Medicine, and is Fundraising Chairman for the Henry Ciccarone Center for the Prevention of Heart Disease at Johns Hopkins.BB. Trestman, Frank

5、D./BMr. Trestman has been President of Trestman Enterprises, an investment and business development firm, for the past seven years. Mr. Trestman is also Chairman of The Avalon Group, a real estate development company. He has been a consultant to McKesson Corporation and is the former Chairman of the

6、 Board and Chief Executive Officer of Mass Merchandisers, Inc. , a distributor of non-food products to grocery retailers and a former subsidiary of McKesson Corporation. Mr. Trestman is a director of Insignia Systems, Inc. and Best Buy Co., Inc. He also serves on the Board of Trustees of The Harry K

7、ay Foundation and is Chair of the Jewish Community Capital Campaign.BC. Mark P. Wagener/BMark P. Wagener has been Senior Vice President and Controller of Thomas H. Lee Partners, L.P. since October 2001. Mr. Wagener previously was Vice President, Assistant Controller of the Company from June 2000 to

8、September 2001. Prior to joining it, Mr. Wagener served for 13 years at Norwest Corporation (now Wells Fargo Company), most recently as Director of Corporate Planning and Analysis. Mr. Wagener began his career with Arthur Andersen Co. where he worked for five years as an auditor.BD. David D. Wesseli

9、nk/BDavid D. Wesselink has been Chairman and Chief Executive Officer of Thomas H. Lee Partners, L.P. since December 2002. Mr. Wesselink previously was Vice Chairman of the Company from September 2000 to December 2002, and Executive Vice President and Chief Financial Officer of the Company from Decem

10、ber 1998 to August 2000. Prior to joining the Company, Mr. Wesselink was Senior Vice President and Chief Financial Officer of Advanta Corporation from 1993 to February 1998. Prior to Advanta Corporation, he held several positions at Household Finance Corp. and Household International, Inc. from 1971

11、 to 1993, including Senior Vice President from 1986 to 1993, and Chief Financial Officer from 1982 to 1993. Mr. Wesselink is also a director of Saxon Capital, Inc. , CFC International, Inc. , MasterCard Incorporated US Region Board, American Financial Services Association and Central College.BE. Bil

12、l Gates/BWilliam (Bill) H. Gates is chairman and chief software architect of Microsoft Corporation, the worldwide leader in software, services and Internet technologies for personal and Business computing. Microsoft had revenues of US 36.84 billion for the fiscal year ending June 2004, and employs m

13、ore than 55,000 people in 85 countries and regions. In his junior year, Gates left Harvard University to devote his energies to Microsoft, a company he had begun in 1975 with his childhood friend Paul Allen. Guided by a belief that the computer would be a valuable tool on every office desktop and in

14、 every home, they began developing software for personal computers. Gates foresight and his vision for personal computing have been central to the success of Microsoft and the software industry. Under Gates leadership, Microsofts mission has been to continually advance and improve software technolog

15、y, and to make it easier, more cost-effective and more enjoyable for people to use computers. The company is committed to a long-term view, reflected in its investment of US 6.8 billion on research and development in the last fiscal year.（分数：8.00）(1).He stopped higher education and started his own b

16、usiness.（分数：1.00）填空项 1:_(2).He had been an auditor for five years.（分数：1.00）填空项 1:_(3).He had been worked in a bank.（分数：1.00）填空项 1:_(4).He is the forerunner of developing software for personal computers.（分数：1.00）填空项 1:_(5).He works in a foundation.（分数：1.00）填空项 1:_(6).He manages a college.（分数：1.00）填空项

17、 1:_(7).He began his career in 1983.（分数：1.00）填空项 1:_(8).He may be an expert on medicine.（分数：1.00）填空项 1:_BPART TWO/BB Read the following text.Choose the best sentence from A-H to fill in each of the gaps.For each gap 9-14, mark one letter A-H.Do not use any letter more than once./BIn many companies,

18、a product manager U(9) /U-is responsible for planning related to new products as well as to established ones. A large company may have many product managers who report to higher marketing executives.In many large firms-Procter Gamble, Pillsbury, and General Foods, to name a few- the product managers

19、 job is quite broad. U(10) /U. Responsibilities may include developing new products along with improving established products. Setting marketing goals, preparing budgets, and developing plans for advertising and field selling activities are some of the product managers tasks. At the other extreme, s

20、ome companies limit product managers activities essentially to the areas of selling and sales promotion. Probably the biggest problem in the product-manager system is that a company will saddle these executives with great responsibility, U(11) /U. They must develop the field selling plan, but they h

21、ave no line authority over the sales force. Product managers do not select advertising agencies, U(12) /U. They have a profit responsibility for their brands, yet they are often denied any control over product costs, prices, or advertising budgets, Their effectiveness depends largely on their abilit

22、y to influence other executives to cooperate with their plans.Most firms that achieve success in product innovation seem to use one of these four organizational structures for new-product development: product-planning committee, new-product department, venture team, or product-manager system.Interes

23、tingly enough, there are some indications that U(13) /U. The product-manager system was widely adopted and thrived during the period of economic growth, and market expansion in the 1950s to 1970s. In the 1980s, however, U(14) /U, coupled with a trend toward strategic planning that stressed centraliz

24、ed managerial control. Because of these environmental forces, one study concludes that the product-manager system is being modified in many companies and eventually will be abolished in some firms.A. the product-manager system may change considerably in the 1990sB. who reports to marketing directorC

25、. yet they dont have to make advertising plansD. many industries experienced slow economic growth in maturing marketsE. yet it may not give them the corresponding authorityF. sometimes called a brand manager or a merchandise managerG. this executive is charged with planning the complete marketing pr

26、ogram for a brand of group of productsH. yet they are responsible for developing advertising plans（分数：6.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_BPART THREE/BB Read the following text.Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.Mark one

27、letter A, B, C or D for the answer you choose./BThis is the “designer“ age. People in the West talk of designer labels and designer violence. The word “designer“ has become an adjective loaded with the symbolism and imagery of the consumer society. For the first time in history, it is possible to li

28、ve a “designer lifestyle“ if you can afford it.But what does the word “design“ mean? The subject of design covers a wide range of activities, from materials technology at the hard end to styling and marketing at the soft end. The number of people who have made a contribution to the history of design

29、 at any of these levels is vast. Actually the term can also be confined to meaning the people who had the ideas and who invented the forms which changed our taste.The term “design“ as we now use it is a modern invention, a product of the division of labor and other economic changes thrown up by the

30、Industrial Revolution in the 18th and 19th centuries. With the rise of mechanized production and standardized products, there came the need for disciplined product planning. No longer did the person who had an idea for something go on to make it. The new order, in which the designer had the idea and

31、 the factory-worker manufactured it, meant the designer achieved a new and unprecedented status in the system.The 20th century design has had an important influence on the Western way of life. Objects have acquired not only culture status, but massive symbolic significance through peoples perception

32、s of them. The Coca-Cola bottle-the most famous bottle in the world and the classic piece of modern package design now symbolizes the power of the 20th century Western civilization to penetrate and erode other cultures. From modern painters such as Warhol to many contemporary films, Coca-Cola has be

33、come a symbol of cultural imperialism, and is such a familiar part of the consumer landscape that it is almost invisible.The possibility that the Coca-Cola bottle was too familiar worried the company so much that several years ago they redesigned the famous logo and the bottle, and changed the taste

34、 of the syrup as part of an on-going battle with rival company Pepsi. So loud was the public outcry, however, that the company quickly reinstated all three.Making an image and making an object have become indivisible parts of the design process. Coca-Cola owns nothing more than the recipe for a syru

35、p and the copyright on a logo, yet it is a multimillion dollar business.Now design is at the cutting edge of business competition. The importance of design has changed through the various phases of industrial growth, and in the years to come it will increasingly assume a high priority in corporate.

36、Today, placing the idea of quality foremost in purchasers minds is so important that it has spawned a new science-design technology. In todays business environment, the research and development of design ideas has become an essential part of the manufacturing and selling processes.（分数：6.00）(1).How m

37、any meanings does the author give the term “design“?（分数：1.00）A.2B.3C.4D.5(2).Whats the main idea of Para 3?（分数：1.00）A.The division of labor and other economic changes.B.The need for disciplined product planning came out.C.The introduction of the new order.D.The history of the term “design“.(3).In Pa

38、ra 4, the author cites Coca-Cola because _.（分数：1.00）A.it is the most famous bottle in the worldB.it is the most classic piece of modern design in the worldC.people are all familiar with itD.it symbolizes the power of the civilization to penetrate and erode other culture(4).Coca-Cola has become a kin

39、d of cultural imperialism _.（分数：1.00）A.because it dominates the marketB.in that its a part of the consumer landscapeC.in that its design can be seen almost everywhereD.and its almost invisible(5).According to Para 5, which statement is not true?（分数：1.00）A.The Coca-Cola company changed its logo, bott

40、le and. taste several years ago.B.It seems that the public strongly opposed the change.C.We can conclude that Coca-Cola expected that the change would beat Pepsi.D.At last, Coca-Cola redesigned for a third time.(6).New science-design technology is developed because _.（分数：1.00）A.this is a “designer“

41、ageB.good idea of design will attract and maintain consumersC.design has become an essential part of the manufacturing and selling processesD.design is at the cutting edge of competitionBPART FOUR/BB Read the following text.Choose the best word to fill each gap.For each question 2130, mark one lette

42、r A, B, C or D. /BDear Sir,I am writing U(21) /U a strong complaint about the U(22) /U treatment my guests, my colleague and I received when we visited your restaurant last Friday evening. On hooking a table for four by telephone on Tuesday we were U(23) /U that there would be room for us despite th

43、e fact that you had only been U(24) /U for a few weeks and were already booked.We appreciate that there must be great U(25) /U for restaurant meals at this time of the year in such a popular and U(26) /U area but we were not expecting such an ill-mannered reception on the part of your head waiter.Ou

44、r Chinese friends are currently touring the “Shakespeare country“ and were looking forward to a traditional English dinner in such a charming setting. But our hopes U(27) /U an enjoyable evening out were instantly spoilt when your head waiter informed us that he had received no booking in our name a

45、nd, so, no table was U(28) /U for our party. My colleague and I protested at this and asked to speak to the manager, who, we were told, was unavailable. Your staff then offered us a table which we all had to share with another couple and no effort was made to U(29) /U the unpleasantness we had exper

46、ienced. We also had to wait some U(30) /U time before the menu was brought to us.I trust you will give this complaint your prompt attention as the whole embarrassing incident was a great. disappointment to our guests and sets a bad example of our English hospitality.Yours sincerely,Paul J. Weller（分数

47、：10.00）A.madeB.makeC.makingD.to makeA.impoliteB.inpoliteC.unpoliteD.dispoliteA.sureB.insuredC.reassuredD.assuredA.openedB.openingC.openD.opennessA.demandB.commandC.recommandD.remindA.historicB.historicalC.historyD.historicallyA.toB.withC.towardsD.forA.preseverdB.conservedC.reservedD.deservedA.smooth

48、 awayB.smooth overC.smooth aboveD.smooth throughA.considerableB.considerateC.consideryD.considerablyBPART FIVE/BB Read the following text.For each question 31-40, write one word./BNowadays more and more foreign enterprises and companies are no longer relying U(31) /U interviews U(32) /U recruitment. Years of studying inter