剑桥商务英语高级-23及答案解析.doc

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1、剑桥商务英语高级-23 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：8.00)BPART ONE/B Look at the statements below and the views on the opposite page expressed by five different people about their careers in retailing. Which view (A, B, C, D or E) does each statement 1-8 refer to? For each statement 1-8, ma

2、rk one letter (A, B, C, D or E) on your Answer Sheet. You will need to use some of these letters more than once.BACAREERIN RETAILINGKeeping the customer satisfied is central to the retail business. But how much job satisfaction can workers in the retail trade expect? Five people who work in retailin

3、g talk about their careers./BBASteve Cain/B is deputy director of trading for a large supermarket. He says, “When I moved into the retail sector I found it offered more tangible achievements and rewards than my previous business consultancy work. The power base has changed in the industry, and its t

4、he retailers who are now driving things forward. Before, buyers waited for the product to come in and negotiated the price with the manufacturers, but now in food retailing, its the retailers themselves who are developing their own brands and fixing prices, so that makes it an exciting field to work

5、 in.“BBVirginia Clement/B is support and development manager for a large clothing department store. “This means I am responsible for all the buying and merchandising. This demands teamwork, and for me this is one of the most attractive aspects of working at head office. You have a lot of contact wit

6、h people, from shop floor staff to suppliers. We work in a very open environment and were very team orientated. Each team is responsible for getting a particular product to the store on time and in the right quantities.“BCTim Edlund,/B who works in buying for a large clothing store, says, “The buyer

7、 has to have some flair for design, but balancing that, you need a strategic view and business acumen. There are numerous factors influencing a buyers choice of product range for each season. I have to be aware of current trends in the suppliers market, competitors activity and both local and global

8、 customer demand. I go all over Britain to keep abreast of this information. Working hours are very irregular, so its the complete opposite to a 9 to 5 job. It can be extremely exhausting, but I love it.“BDDiane Maxwell/B is buying controller for womens wear for a home shopping catalogue company. Sh

9、e says that, despite the hard work, her job remains varied and satisfying. “Ive gained a huge range of skills with the company in all kinds of fields, both through formal courses and by means of on-the-job training. The scope of the buying role is extremely broad. Its not just about the product. The

10、 focus of the job is on producing a profitable range and that requires extensive business knowledge.“BEJan Shaw/B is personnel director of a supermarket. She says, “What we really want to do in our company is take on people with a real interest in trade rather than managers who only want to complete

11、 a job as fast as possible. Our new graduate recruitment programme aims to do exactly that. The induction programme introduces all aspects of working for our company, giving early responsibility and first-hand experience of the companys working culture. Career development within the company is based

12、 on general management skills rather than pecialisation, so whatever department they are in, employees will focus on similar aims.“（分数：8.00）(1).The way this market operates has been transformed.（分数：1.00）填空项 1:_(2).New employees are given an overview of how the company works.（分数：1.00）填空项 1:_(3).Ive i

13、ncreased my business expertise since joining the company.（分数：1.00）填空项 1:_(4).I enjoy working in retail more than in my former job.（分数：1.00）填空项 1:_(5).Working closely with other people is an important feature of this job.（分数：1.00）填空项 1:_(6).Company training is organised so that all staff share common

14、 goals.（分数：1.00）填空项 1:_(7).I need to keep up to date with developments in my field.（分数：1.00）填空项 1:_(8).My business would like to employ only people genuinely committed to a career in retailing.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：1，分数：6.00) Read this text from an article about job references. Choose th

15、e best sentence from the opposite page to fill each of the gaps. For each gap 9-14, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning, (0).REFERENCES CANNOT ALWAYS BE TRUSTED BYPOTENTIAL EMPLOYERSDull, but reliable, will make a goo

16、d parent - so said a head teachers reference which I was once sent for a school-leaver.U (0) H/UMost references are unreliable, although recruiters usually ask for them. Few ask for character references today, as these have proved useless.U (9) /UHowever, these cannot always be trusted. A few may be

17、 biased.U (10) /UThis can also occur if there has been friction between boss and subordinate over personal or business matters.On the other hand, there can also be positive bias. An employer who wants to get rid of someone may fail to mention any relevant failings or even give a glowing report to he

18、lp the individual go quickly.U (11) /UBut if they do, the law in Britain says they owe a duty of care to both the employer to whom it is supplied and to the individual to whom it refers.Most written references are unreliable because they are not specific enough. So how do you, and a potential employ

19、er, ensure that any reference given on your behalf is genuinely helpful?U (12) /UEmployers normally expect two: one, your immediate superior in your current or most recent job; the other, your boss in the post before, so long as it was in the last five years or so. For a senior post, more may be req

20、uired.For their part, no prospective employer should approach your current employer until you have an offer subject to references and you have given permission.U (13) /UOnce you get the offer, and before giving permission to make contact, tell your boss and explain that the prospective employer will

21、 be asking for a reference. Do this face-to-face and during the meeting describe the job for which you have applied. If you can provide a job description or the relevant job advertisements, even better.U (14) /UEven if your referee does express some doubts about your fitness for the post, dont worry

22、, employers often prefer to back their own judgement.A. It would also be wrong for anyone to contact your penultimate firm before then because word may reach your current employer on the grapevine.B. In fact, employers do not have to give references at all.C. These might include your bosss immediate

23、 senior and someone at the same level as your boss who is familiar with your work.D. Your boss can then match the reference needs to the needs of the job.E. What they seek are references from previous employers.F. Some managers think it an act of disloyalty if an employee applies for a job elsewhere

24、 and will give poor references or only weak praise.G. Firstly, as an employee, make sure you choose the right referees.H. It amused me at the time, but said more about the referee than the candidate.（分数：6.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：1，分数：6.00) Read t

25、he following article about negotiating and the questions on the opposite page. For each question 15-20, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.The ability to negotiate successfully, to reach agreements with other people or parties, is a key skill in any busines

26、s. This negotiation could be with a buyer or seller and it almost always involves an element of compromise. But, when entering negotiations, you should always keep in mind that it is almost impossible to negotiate and make agreements successfully if you think you cant afford to lose or walk away fro

27、m what is on offer. This will result in your avoiding asking for anything more than what you think the other side will give without a dispute. You become a passive observer, with the other side dictating the terms.In most negotiations one side has more to offer than the other and proper planning can

28、 help minimise the effects of this imbalance. Decide on set limits for what you can offer before negotiations begin. There are always advantages you can offer the other side, and you clearly have benefits they want or need or they would not be negotiating with you. In fact, the buyer or seller often

29、 wants you more than you think, so it is to your advantage to try and see things from their point of view. The better you know their real needs or wants - not just the ones they have told you - the more successful you will be, and the less likely you are to fall into the trap of giving them more tha

30、n you really need to.But it is also true that a concession they really need or will value from you wont cost you as much as it benefits them, and yet may still leave you with everything you want. If you know the other side must reach agreement on a deal by a certain date for financial reasons, your

31、willingness to comply with that date could be worth a great deal of money to them, without costing you much, if anything at all. It is up to you to find out what the other side really needs.Untrained negotiators often allow their feelings to become too involved and they may take each rejection of a

32、proposal as personal rejection. So they become angry with the other person, or blame them for failing to reach an agreement. While it is important to be yourself and, on occasion, not be afraid to express how you honestly feel, it is important to judge carefully when to do this. It is particularly i

33、mportant to maintain a polite and friendly personal relationship when you are facing a difficult negotiation, but keeping negative personal feelings out of negotiation doesnt mean hiding your personality.Think carefully about your negotiation schedule. Take breaks, particularly during times when you

34、 cannot agree over a particular point. But if you have to continue the negotiation on another day, make it soon, and keep the momentum of the negotiations. As long as you are still talking and meeting, you build rapport with the other party; learn more about what they need and ensure that your compa

35、ny is the one most likely to make the deal. This may require both patience and perseverance - but patience pays!To win a negotiation then, means that neither side should feel that they have lost. You should know what you can offer the other side and know exactly what they want. If you have done ever

36、ything you can and the deal remains outside the limits you have defined for yourself beforehand, then walk away from it. Either way, youre a winner!（分数：6.00）(1).What does the writer advise us to remember when we start negotiations?（分数：1.00）A.You should not ask for too much.B.You shouldnt feel you ha

37、ve to accept the proposed deal.C.It is better not to be too aggressive in negotiations.D.You should have many different offers ready.(2).Why does the writer suggest that you put yourself in the other sides position?（分数：1.00）A.because they may have lied about what they wantB.in order to avoid being t

38、rapped into making a deal you cannot changeC.because it is likely that they have more to offer than you doD.in order to be able to see your real value to them(3).The writer says that one advantage of making a concession to the other side is that（分数：1.00）A.you will be able to get something from them

39、in return.B.it will please them without any inconvenience to you.C.the other party will be more willing to meet deadlines.D.you will make more money on the deal.(4).The writer feels that expressing personal feelings（分数：1.00）A.is especially beneficial when negotiations are going badly.B.may result in

40、 bad decisions being made.C.often leads to anger during negotiations.D.may be positive at certain times.(5).What advice does the writer give concerning the negotiating schedule?（分数：1.00）A.Use breaks to discover more about the other partys needs.B.If serious disagreement occurs, postpone the meeting

41、until another day.C.Dont lose the rhythm of the discussions.D.Continue the meeting until you reach an agreement.(6).What important piece of general advice is given in the article as a whole?（分数：1.00）A.Find out about the personalities of the people you will be negotiating with.B.When negotiating, be

42、prepared to offer more than you originally planned.C.You shouldnt worry if negotiations break down.D.Do not allow your personality to intrude on negotiations.四、BPART FOUR/B(总题数：1，分数：10.00) Read the article below about the impact of technology on the environment. Choose the best word to fill each gap

43、 from A, B, C or D on the opposite page. For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.BBusiness and the environment/BThese days in business, people have to face many challenging questions when designing , and implementing new projects in undeveloped areas of the count

44、ryside. One issue which has to be faced is whether it is possible to introduce new technology without destroying the local environment.EconomicU (21) /Uand environmental conservation are often seen as natural enemies. It is unfortunate that in the past this has often been true, and it has been neces

45、sary to choose betweenU (22) /Uthe project or protecting the environment. However, by taking environmental considerationsU (23) /Uat an early stage in a project, companies can significantly reduce any impact on local plants and animals.For example, in southern Africa, a company called CEL was asked

46、to put up 410 km of a power transmission line without disturbing the rare birds which inhabit that area. The project was carried out withU (24) /Udisturbance last summer. What may surprise many business people is the fact that this consideration for local wildlife did not in any wayU (25) /Udown the

47、 project. Indeed, the necessary advance planningU (26) /Uwith local knowledge and advanced technology,U (27) /Uthat the project was actually completed ahead of schedule. CEL was contracted to finish the job by October andU (28) /Uto do so two months earlier.CEL is one of those companies which isU (2

48、9) /Uto the principle of environmental conservation. Many other companies have yet to beU (30) /Uof the importance of balancing the needs of people with those of the environment. However, it may be the only realistic way forward.（分数：10.00）A.developmentB.progressionC.riseD.increaseA.runningB.dealingC.controllingD.leadingA.deeplyB.gravelyC.seriouslyD.severelyA.bareB.smallestC.leastD