剑桥商务英语高级-21及答案解析.doc
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1、剑桥商务英语高级-21 及答案解析(总分:70.00,做题时间:90 分钟)一、BREADING/B(总题数:6,分数:52.00)BPART ONE/BB Look at the sentences below and following texts. Which text does each sentence refer too. For each sentence 1-8, mark one letter A, B, C, D or E. You will need to use some of the letters more than once./BBA. Lord Wootten,
2、 Chairman, Unimarket/BLord Wootten has recently returned to Unimarket, the large retail food chain, after a 20- year absence. Whilst away, he held a variety of posts in the Conservative Party including that of Chief of Staff to the British Minister for six years, where his skills as an effective pub
3、lic speaker won him great respect. He then returned to the industry as one of the two architects behind the dramatic revival of the Remco supermarket chain. His comprehensive and varied experience of the retail food sector will make e: huge impact on Unimarket and he has already embarked on an ambit
4、ious policy of major acquisitions.BB. Steven Waugh, Chief Executive Officer, DigiCom/BSteven Waugh, the driving force behind DigiCom for over 25 years, retires this year. Known for his quick decision-making, he is seen as one of the most outspoken and ruthless operators in the world of business. The
5、se qualities have often made life difficult for DigiCom competitors, who have regularly been faced with bitter price wars and innovative promotional campaigns, often masterminded by the CEO himself. Born in Queensland, Waugh first cut his teeth on Australias Channel 9 before entering broadcasting in
6、 Britain. Never a great believer in political correctness, he is famous for spending his time aboard his luxury cruiser indulging in gourmet food and champagne.BC. Mark Boucher, Chairman, Gladstone/BMark Boucher, 53, chairs Gladstone, the base-metals group recently demerged from Corgen of South Afri
7、ca and floated in Amsterdam. Since the breakaway, Gladstones operating profit has grown to $ 92m, even though experts have described the company as overstaffed and inefficient. Boucher is a reserved man who is reluctant toad dress large meetings but reveals, when pressed, a dry sense of humor. He ha
8、s had an unusual career path, including a spell working for the North American Space Agency, followed by a stint running a satellite TV station.BD. Erik Johanssen, Chief Executive, MorgenReynolds/BMorgenReynolds CEO Erik Johanssen admits to crying occasionally and says he is not the tough hard-nosed
9、 businessman that people expect when they meet him. He is, however, universally regarded as a shrewd politician within the industry. A self-styled company man, the chain-smoking 55-year-old Johanssen has been with Morgen for over 20 years. Since Morgen took over the innovative but under-performing R
10、eynolds, Johanssen has streamlined the business radically, axing half of Reynolds top managers. Jonanssen lives modestly in Stockholm and travels to work by underground.BE. Joe Anderson, Chief Executive, Dayton International Hotels/BJoe Anderson joined the imaginative Seattle-based Foyles restaurant
11、 chain after graduating in 1963. He worked his way up through the ranks, performing a variety of different roles, eventually becoming the Managing Director in 1976 and joining the parent companys executive board in 1980. In 1994 he became CEO and President of the groups Dayton activities and reduced
12、 the groups debts by disposing of several properties and a chain of beauty salons. His next project is likely to be the search for strategic alliances with major European hotel chains.(分数:8.00)(1).He has cut operating costs by reducing the number of senior staff.(分数:1.00)填空项 1:_(2).He does not enjoy
13、 making presentations and speeches.(分数:1.00)填空项 1:_(3).He started his career working for a television station.(分数:1.00)填空项 1:_(4).He improved the companys financial position, by selling off assets.(分数:1.00)填空项 1:_(5).He is expanding the company with a series of takeovers.(分数:1.00)填空项 1:_(6).He is fa
14、mous for his imagination and tough business strategies.(分数:1.00)填空项 1:_(7).He has been with the same employer all his working life.(分数:1.00)填空项 1:_(8).He has worked in a variety of different industries.(分数:1.00)填空项 1:_BPART TWO/BB Read the following text. Choose the best sentence from A-H to fill in
15、 each of the gaps. For each gap 9-14, mark one letter A-H. Do not use any letter more than once./BChinese banks have started offering car loans to help boost the Chinese economy and allow domestic banks to prepare for competition after Chinas entrance to the World Trade Organization (WTO).Banks nati
16、onwide have only issued some 10,000 such loans since the policy came into play in the second half of 1998, Xinmin Evening News said.U (9) /Uthat the short term allowed, five years at maximum, make monthly payments an unacceptably heavy burden, the newspaper said.U (10) /U, the average employed perso
17、n would have to spend every penny they earned for nearly 16 years to pay the 187,000 yuan price of the cheapest sedan from Shanghai Volkswagen.Making matters worse, the countrys distribution of wealth limits the helpfulness of car buyer financing. Few consumers are in the income bracket where an aut
18、o purchase is only slightly out of reach, said Michael Dunne, the president of Automotive Resource Asia, an industry consultancy.Unlike the “bell curve“ seen in the US economy,U (11) /U, the Chinese market is “a camel model“, he said.Demand is either from the wealthy dim who can afford luxury cars o
19、r the masse-U (12) /U.“There isnt much in-between,“ he said.According to a recent analysis by the Shanghai Financial News daily, only about 7-8 percent of households in Shanghai could realistically consider financing a car purchase.Xu Zhengye, an official at the Shanghai car-loan center of the Indus
20、trial and Commercial Bank of China, saidU (13) /U.“There are between 1,000 and 2,000 yuan in non-loan monthly costs,“ he said, referring to parking, insurance, road-user taxes, petrol and maintenance.“It would be cheaper to take a taxi everyday,“ he said.Local governments further depress demand by l
21、imiting distribution of license plates and charging exorbitant fees for their issue, according to an official at the Shanghai Auto Industry Sales General Co.U (14) /U, but must bid at auctions held by the Public Security Bureau to get one for any other model.The latter licenses, issued only occasion
22、ally in small batches, regularly go for 100,000 yuan, the official said.“Of course no producer wants to see such high license fees,“ he said, adding that the city government uses them to prevent traffic congestion and control air pollution.A. business was also poor because extraneous monthly car own
23、ership costs deterred applicantsB. consumers in the city can freely obtain licenses for cars built in Shanghai for 20,000 yuanC. car prices are so highD. people who could only afford a car at vastly lower priceE. people are not all rich in ChinaF. even in Shanghai where incomes are the highest in Ch
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