剑桥商务英语高级-12及答案解析.doc

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1、剑桥商务英语高级-12 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：8.00)BPART ONE/BLook at the statements below and the profiles of five executives on the opposite page.Which executive (A, B, C, D or E ) does each statement 1-8 refer to?For each statement 1-8, mark one letter (A, B, C, D or E ) on your An

2、swer Sheet.You will need to use some of these letters more than once.A BSteve Cakebread/BWhen Salesforce. com, the online customer-relations management company went shopping for a CFO last year, it was ramping up to take on the big boys. It found an experienced hand. Steve Cakebread spent 18 years a

3、t HP, running divisions around the world; moved to Silicon Graphics as VP for finance, worldwide sales and distribution; and then joined Autodesk as CFO. He says a long resume has real value: “Its all too easy for a new company not to bring in enough experience.“B BMark Angelino/BDrawing on his 22 y

4、ears of sales experience at IBM, Mark Angelino picked a few sectors he wanted to own - transportation, financial services, manufacturing, and health care and found sales managers with deep expertise in those industries. Angelino changed the compensation system to reward employees who developed longe

5、r-term and more profitable customer relationships. In less than two years, he added 1.1 billion in new revenues and almost 2 million new customers, and built Nextels sales force into the most successful in the telecom industry.C BAdam Bosworth/BBosworths wisdom accounted for his extraordinary succes

6、s at Microsoft, where he helped lead the development of Internet Explorer and pioneered XML, the standard language at the heart of Web services and the potential universal translator of data between incompatible systems. “I would like to say that Web services was a great engineering achievement, but

7、 it was always about keeping it simple, stupid,“ he says. “The big challenge was getting people aligned with it.“ At BEA, he has stoutly defended the technological lead of the companys franchise product, the WebLogic application server, against a concerted assault by IBMs WebSpere.D BJeff Kay/BWhen

8、he was only 34, Jeff Kay was tapped to run the National Institute of Standards and Technology, the governments biggest civilian R most of that talking is done in an effort to sell the candidate on the job, U(35) /U screen his or her qualifications. The hiring manager or interviewing panel is left wi

9、th a warm, fuzzy feeling about the candidate and high hopes U(36) /U the future but with no real understanding of the skills and knowledge that the candidate would bring to the job, and no impressions to confirm U(37) /U deny in the all-important reference-checking stage. Worse yet, an interviewer w

10、ho has a negative impression of a candidate often does U(38) /U opposite, spending most of the interview disengaged or tearing the candidate apart through overly tough questions or a combative attitude.To keep the interview fair, remember that U(39) /U takes at least 10 minutes for a candidate to ge

11、t past his or her own nervousness and for the hiring manager or interviewing committee to establish a flow of conversation. Suspending judgment at least until a rapport is established is the most effective way to begin to see candidates for U(40) /U they truly bring to the table.（分数：10.00）(1).（分数：1.

12、00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_六、BPART SIX/B(总题数：1，分数：12.00)Read the article below about a plant tour.In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, howeve

13、r, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.Companies are jazzing up plant tours and store visits to build a customer loyalty.Visitors to Ford Motor Co.s new truck plant ar

14、e shaken as a multi-ton metal-41 stamping press slams being shut. Heat rains down from welding sparks, followed42 by the cooling mist of a paint shop. At Fords historic Rouge manufacturing43 trucks complex Dearborn, Mich. , many tourists will watch the assembly of F-15044 pickup from the safety of a

15、 mezzanine with 16 feet above the factory floor. They45 will also get up a much more personal feel for the action through multi-sensory46 special effects spilling out of 360-degree screens in an accompanying video tour.47 The 14 for admission price also buys a history lesson about the 87-year-old48

16、Rouge property, in where Henry Ford once cranked out the Model A and baffled49 union activists, and a display of Ford vehicles is through the ages. The finishing50 touch: an 80-foot tower from which its possible to look out over a 10-acre lawn51 that covers the complexs “living roof“, as well as the

17、 surrounding it crab-apple52 orchard, bee-hives, and solar panels. Fords fancy 30 million visitor center is the latest example of what experts call “experiential“ marketing.（分数：12.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、BWRITING/B(总题数：1，分

18、数：2.00)1.Question 1 The pie charts below show the results of a market survey carried out among potential consumers of cars in a certain city. Using the information from the charts, write a short report on their inclination of car consumption. Write about 120-140 words on a separate sheet. （分数：2.00）_

19、八、BPART TWO/B(总题数：3，分数：6.00)2.BQuestion 2/B Your company produces high-quality office furniture. You have been asked by your head to write about your latest sales promotion. Write the report to the Marketing Director, including the following information: why the promotion was conducted how the promo

20、tion was conducted what results it has brought about what lessons can be drawn from it.（分数：2.00）_3.BQuestion 3/B One of your distributors wrote and asked whether your company would lower the price in their region to maintain the present market share. Your Sales Manager has asked you to write a lette

21、r to answer the distributor. Write your letter of reply, including the following information: declining the proposal for price reduction directing the customers attention to the superior quality assuring the distributor of better after-sale services expressing thanks for their cooperation.（分数：2.00）_

22、4.BQuestion 4/B As the personnel director of the company you work for, you have been asked to write a proposal on how to solve the problem of the high rate of resignation. Write a proposal to your managing director, including the following information: the background for making a survey for this pro

23、posal a brief description of your findings in the survey the emplgyees demands any suggestions or recommendations.（分数：2.00）_九、BLISTENING/B(总题数：1，分数：12.00)BPART OEN/BYou will hear a recruiting manager telling how to find jobs on the web.As you listen, for questions 1-12, complete the notes using up t

24、o three words or a number.You will hear the recording twice.BUSE WEBS TO FIND JOBS/BIGeneral Producers/I1. Setting up a link or button on the .on the home page.2. Clicking the link to enter the recruiting .IWeb Recruiting Saftware/I3. Web recruitment function included in ERPs HR .4. Specialized recr

25、uitment application purchased from 5. Most . can be operated as a stand-alone product.6. or can be linked to companys HR 7. Bearing Points created . to get information.8. Application .9. Monster. com host . sites.10. Some companies hire people to host sites.11. Be sure to have a clear idea about the

26、 .12. Prepare a copy of a . in hand.（分数：12.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十、BPART TWO/B(总题数：2，分数：20.00)You will hear five different people giving an interview.For each extract there are two tasks. For Task One, decide the job appli

27、ed for from the list A-H. For Task Two, choose the requirement of the job from the list A-H.You will hear the recording twice.BTASK ONE-THE JOB BEING APPLIED FOR/BFor questions 13-17, match the extracts with the types of job, listed A-H.For each extract, decide what job is being applied for.Write on

28、e letter (A-H) next to the number of the extract.A production supervisorB human resources managerC accounting managerD financial analystE secretaryF computer engineerG special events coordinatorH marketing manager（分数：10.00）(1)._（分数：2.00）填空项 1:_(2)._（分数：2.00）填空项 1:_(3)._（分数：2.00）填空项 1:_(4)._（分数：2.00）

29、填空项 1:_(5)._（分数：2.00）填空项 1:_BTASK TWO-THE REQUIREMENT OF WORK/BFor questions 18-22, match the extracts with the requirements, listed A-H.For each extract, choose the requirement of the work.Write one letter (A-H) next to the number of the extract.A responsibilityB accuracyC computer skillsD writing

30、abilityE easy to get alongF communication abilityG fast typingH ability to understand others（分数：10.00）(1)._（分数：2.00）填空项 1:_(2)._（分数：2.00）填空项 1:_(3)._（分数：2.00）填空项 1:_(4)._（分数：2.00）填空项 1:_(5)._（分数：2.00）填空项 1:_十一、BPART THREE/B(总题数：1，分数：8.00)You will hear an interview with John J. Brennan, Chairman and

31、CEO of the Vanguard Group.For each question 23-30, mark one letter (A, B or C ) for the correct answer.You will hear the recording twice.（分数：8.00）(1).What are characteristics of Vanguards clients? A. Most of them are recent college graduates. B. They are investors of different levels and ranges. C.

32、The majority are affluent and sophisticated pension-fund managers.（分数：1.00）A.B.C.(2).Over the years, what principle has the company adhered to? A. To adopt, involve and improve. B. Never stray away from mission of increasing clients wealth. C. To adapt and develop by improving services.（分数：1.00）A.B.

33、C.(3).What is Brennans prediction for the future based on? A. Confidence in both clients and economy. B. Corporate clients. C. Market psychology.（分数：1.00）A.B.C.(4).The key attributes to differentiate Vanguard from others are A. client-owned, value and disciplined. B. public shareholders, value and s

34、ubstance-defined market. C. single master, highest-value provider and good planner.（分数：1.00）A.B.C.(5).Vanguard intends to enlarge its business in A. North America. B. the Pacific, South America and Europe. C. the United States.（分数：1.00）A.B.C.(6).What does Brennan say about corporate governance? A. C

35、ompanies with good reputation will be awarded. B. Ethical companies will get reward in the end. C. Leading organizations have to change their governance structure.（分数：1.00）A.B.C.(7).Young people are encouraged to have more experiences because A. they help to achieve success in the future. B. they sh

36、ow ones value. C. they develop ones potential.（分数：1.00）A.B.C.(8).What kind of person is Brennan?（分数：1.00）A.A. Volatile and enthusiastic. B.B. Active and aggressive. C.C. Adventurous and realistic.剑桥商务英语高级-12 答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：8.00)BPART ONE/BLook at the statements below

37、 and the profiles of five executives on the opposite page.Which executive (A, B, C, D or E ) does each statement 1-8 refer to?For each statement 1-8, mark one letter (A, B, C, D or E ) on your Answer Sheet.You will need to use some of these letters more than once.A BSteve Cakebread/BWhen Salesforce.

38、 com, the online customer-relations management company went shopping for a CFO last year, it was ramping up to take on the big boys. It found an experienced hand. Steve Cakebread spent 18 years at HP, running divisions around the world; moved to Silicon Graphics as VP for finance, worldwide sales an

39、d distribution; and then joined Autodesk as CFO. He says a long resume has real value: “Its all too easy for a new company not to bring in enough experience.“B BMark Angelino/BDrawing on his 22 years of sales experience at IBM, Mark Angelino picked a few sectors he wanted to own - transportation, fi

40、nancial services, manufacturing, and health care and found sales managers with deep expertise in those industries. Angelino changed the compensation system to reward employees who developed longer-term and more profitable customer relationships. In less than two years, he added 1.1 billion in new re

41、venues and almost 2 million new customers, and built Nextels sales force into the most successful in the telecom industry.C BAdam Bosworth/BBosworths wisdom accounted for his extraordinary success at Microsoft, where he helped lead the development of Internet Explorer and pioneered XML, the standard

42、 language at the heart of Web services and the potential universal translator of data between incompatible systems. “I would like to say that Web services was a great engineering achievement, but it was always about keeping it simple, stupid,“ he says. “The big challenge was getting people aligned w

43、ith it.“ At BEA, he has stoutly defended the technological lead of the companys franchise product, the WebLogic application server, against a concerted assault by IBMs WebSpere.D BJeff Kay/BWhen he was only 34, Jeff Kay was tapped to run the National Institute of Standards and Technology, the govern

44、ments biggest civilian R most of that talking is done in an effort to sell the candidate on the job, U(35) /U screen his or her qualifications. The hiring manager or interviewing panel is left with a warm, fuzzy feeling about the candidate and high hopes U(36) /U the future but with no real understanding of the skills and knowledge that the candidate would bring to the job, and no impressions to confirm U(37) /U deny in the all-important reference-checking stage. Worse yet, an interviewer who has a negative impression of a candidate often does U(38) /U opposite