剑桥商务英语初级-53及答案解析.doc

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1、剑桥商务英语初级-53 及答案解析(总分：55.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：5.00)（分数：5.00）(1).The number of absences rose between June and August 2003, when it equaled the previous September“s high, before dropping to half that level.（分数：1.00）(2).In 2003, absences peaked in August, though stil

2、l not reaching the level of the previous year, when absences showed little change throughout the period.（分数：1.00）(3).Absences in 2002 varied little, but in 2003 they rose sharply in July, dropping considerably the next month and staying unchanged in September.（分数：1.00）(4).Absences in 2003 first over

3、took 2002“s figures in August, but they ended the period slightly below the level of the same month in the previous year.（分数：1.00）(5).2002 saw a continuing increase in absences, unlike 2003, when two months had the same low level after a sharp rise in July.（分数：1.00）三、PART TWO(总题数：1，分数：5.00)TILLERS P

4、ROFESSIONAL DEVELOPMENT COURSESA Decisionmaking at board level B Making maximum use of older hardware C Working with other managers D Handling difficult situations in the workplace E Updating IT skills for advertising F Dealing with customer complaints G Managing your own time efficiently H Improvin

5、g productivity in the factory（分数：5.00）(1).Office manager Helen Turner needs to deal with complaints from staff about some colleagues“ use of email.（分数：1.00）(2).Before deciding to buy a new computer, David Thompson wants to find out whether he can update his existing equipment.（分数：1.00）(3).Claire Col

6、lier“s toy company has a major new customer and she needs to manufacture more goods without increasing staffing levels.（分数：1.00）(4).Publicity manager Brian Steward did a computer course several years ago, and now wants to learn about developments relevant to his field.（分数：1.00）(5).Richard Masters wa

7、s recently promoted and would like to improve his ability to meet deadlines.（分数：1.00）四、PART THREE(总题数：5，分数：5.00)1.Notice to RetailersOwing to production delays and unexpected demand, we regret that product No. AS/524B is out of stock.（分数：1.00）A.This product is currently unavailable.B.Manufacture of

8、this product is discontinued.C.The suppliers have temporarily withdrawn this product.2.The seminar is from 4:30 to 6:00, with time allowed for questions from the audience. Refreshments are served at 6:00.（分数：1.00）A.The speaker will respond to questions if time allows.B.There will be time to ask ques

9、tions during the seminar.C.It will save time if questions are left until refreshments are served.3. （分数：1.00）A.the meetingB.the interviewC.the presentation4.MEMOTo : Factory staff From : Factory Manager Date : 19 November 2008 Subject : Quality control The new system starts Monday week. Please read

10、attached leaflet and contact me if there are any queries. What does the Factory Manager want the staff to do?（分数：1.00）A.Suggest additions to quality-control instructions.B.Ask if they don“t understand something.C.Contact him when the new system starts.5.Imtex calledtheir order isn“t due until next m

11、onth, but they“d like to pick samples up earlier if possible. Imtex wants to（分数：1.00）A.postpone an arrangement.B.collect some items.C.change an order.五、PART FOUR(总题数：1，分数：7.00)With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing co

12、nsultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry“s recent annual conference, he focused his talk on Customer Relationship Marketing (CRM). According to Swan, existing customers are between three and eight times more likely to buy than a non-customer w

13、ith the same profile, so increasing customer loyalty is important: if you record the measurements of someone“s jeans, next time you can offer them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective

14、CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made. Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any we

15、ak areas in the system and asking customers for their after sales opinions and suggestions. “But“ he wants, “approach CRM with care. If you can“t measure customer response, then it“s better to keep to more traditional marketing methods.“（分数：7.00）(1).In addition to being an author, Richard Swan is ac

16、tively involved in the business world.（分数：1.00）A.RightB.WrongC.Doesn“t say(2).Swan Partners are the market leaders in delivering CRM.（分数：1.00）A.RightB.WrongC.Doesn“t say(3).One aspect of Swan“s talk was to explain the advantages of developing a solid customer base.（分数：1.00）A.RightB.WrongC.Doesn“t sa

17、y(4).Swan believes the CRM approach is best suited to service industries.（分数：1.00）A.RightB.WrongC.Doesn“t say(5).Having the right technology is the most important component of successful CRM.（分数：1.00）A.RightB.WrongC.Doesn“t say(6).In Swan“s opinion, achieving company growth depends on a combination

18、of several factors.（分数：1.00）A.RightB.WrongC.Doesn“t say(7).Swan thinks all companies should move from old-fashioned marketing to CRM.（分数：1.00）A.RightB.WrongC.Doesn“t say六、PART FIVE(总题数：1，分数：5.00)EAP Ltd MEMOTo: Paula Smith From: Alan Blackman Date: 24 May 2003 Subject: Website Company I think this w

19、ebsite company will help our business. Could you fill in the form and ask for further details? Put me down as the contact person (they can email me). I think we“d like to start with a couple of photos and whatever their minimum number of pages is. I expect we“ll need to change details every month. 1

20、02 Computer Today Magazine OnNetBusiness Websites Will a website work for you? The answer is YES! Standard rates Website design: 75 per page (3 page minimum) 5 to 10 per photo Website hosting: 20 per month Update your website daily, weekly or monthly. Contact: Tel: 10177834-436 Fax: 10178652-768 On

21、 NetCompany: EAP Ltd Contact person (full name): 1 Number of pages: 2 pages Number of photos: 2 photos How often will you want to update your website? 3 How would you like us to contact you? 4 Where did you see our advert? 5 in（分数：5.00）七、PART SIX(总题数：1，分数：12.00)RSI: Health Problems at the KeyboardDo

22、 you use a keyboard in your job? If you 1 , you will at some time suffer “RSI“, that is, pain in 2 arms. What can you do 3 it? You can use an ice pack, or you could wear wrist supports 4 the ones that tennis players use. Wrist supports 5 the wrist muscles warm, and prevent the injury from getting 6

23、. You could also try 7 one of the new Maltron “anti-RSI“ keyboards. People who use a Maltron keyboard say they no 8 get any pain. Using your “mouse“ can also 9 problems. 10 you get a lot of pain in your “ mouse hand“, try using Logitech mouse. That“s the one with the ball on the top rather 11 undern

24、eath, so you just move your fingertips. Finally, don“t 12 too long at your keyboard: take a break every half hour.（分数：12.00）A.doB.makeC.haveA.yourB.theirC.herA.withB.aboutC.fromA.asB.suchC.likeA.holdB.bringC.keepA.worseB.badC.worstA.useB.usingC.usedA.moreB.longerC.lessA.causeB.getC.findA.SoB.WhileC.

25、IfA.thanB.thenC.whenA.makeB.spendC.bring八、PART SEVEN(总题数：1，分数：6.00)InterpriseNo, it isn“t the word “enterprise“ spelled wrongly. Interprise is an EU agency that encourages cross-border business cooperation. It is like a “dating agency“ that tries to match people who are looking for love. Interprise

26、helps business to find partners in other countries to join in trading or distribution arrangements. The agency“s task is to set up face-to-face meetings with business counterparts from other countries. This is how it works. The agency gets a request from a company, known as the “host company“ (like

27、a person who hosts a party), to help it find overseas companies. The host company creates a theme, that is, to say exactly what it wants. The Agency then helps it to team up with more host companies from at least two other EU regions who are looking for similar partners. The Agency then publicizes t

28、he coming event to attract as many “guests“ (visitors) as possible, that is, companies who might be interested in partnerships with the host companies. To do this, Interprise produces an “Interprise Catalogue“ in which the host companies describe themselves and say what kind of partner they are look

29、ing for, for example, “a partner in Germany to distribute our products“. The EU covers part of the running costs of the event, up to 70,000 Euros. In order to reach as many people as possible, the agency works through local Chambers of Commerce, who in turn publicize the event to their own members.

30、Each member of Commerce is expected to bring at least fifteen companies. A recent Interprise event and over 200 registered visitors. But Interprise is not an easy idea to “sell“. It is not a trade fair in the usual sense. The average trade fair is like window-shopping: firms set out their goods, and

31、 visitors look around to see if there“s anything they want. With Interprise, everything is carefully arranged in advance. Foreign companies want a full programme of meetingsand with the right people. It is too early to say if Interprise is a success, but comments from both host companies and visitor

32、s have been very positive, “I“ve a pocketful of business cards and have made several useful contacts. “ “Great. We have met some firms that are really interested in becoming distributors.“ Of course, they might have made useful contacts at an ordinary trade fair, except that it would have been only

33、by chance.（分数：6.00）(1).What is Interprise?（分数：1.00）A.another word for “enterprise“B.a dating agencyC.a way of matching companies(2).The purpose of an Interprise event is to（分数：1.00）A.buy and sell products.B.meet others with similar interests.C.travel to other countries.(3).Interprise catalogues are

34、distributed（分数：1.00）A.during an Interprise event.B.after an Interprise event.C.before an Interprise event.(4).The role of Chambers of Commerce is to（分数：1.00）A.welcome visitors to the event.B.find the host companies.C.organize the Interprise event.(5).An Interprise event is different from a trade fai

35、r because（分数：1.00）A.people meet face to face.B.meetings are planned before the event.C.the EU pays for part of the running costs.(6).Host companies are happy with an Interprise event if they are（分数：1.00）A.made useful contacts.B.promoted their business.C.distributed their product.九、WRITING(总题数：0，分数：0

36、.00)十、PART ONE(总题数：1，分数：5.00)6.Mr. Lee is going to buy a large amount of electronic components from your company. He also shows an interest in your company“s PCX phone machine, which is under the charge of Mr. Angus Beard, your colleague. Mr. Lee would like to bring 10 samples and some brochures bac

37、k to make a trial sale. Write a short note to Mr. Angus Beard, one of your colleagues: tell him the fact that Mr. Lee is interested in PCX phone. mention the number he wants to have. suggest their direct contact. Write 30-40 words on your Answer Sheet. （分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7.Read the

38、job advertisement below. EXPORT MANAGER WANTEDTRANSWORLD FREIGHT REQUIESEXPORT MANAGERTo fill new position and control the export side of our business. Write an application to Mr. G Davis (assistant manager). Transpacific Freight PIc, 3 Lei Ran, Beijing, 100010. Write a short letter to Mr. Davis: sh

39、owing interest in the position. asking for an application form. asking about the salary and working condition. Write 60-80 words. （分数：5.00）_剑桥商务英语初级-53 答案解析(总分：55.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：5.00)（分数：5.00）(1).The number of absences rose between June and August 2003, whe

40、n it equaled the previous September“s high, before dropping to half that level.（分数：1.00）解析：G(2).In 2003, absences peaked in August, though still not reaching the level of the previous year, when absences showed little change throughout the period.（分数：1.00）解析：F(3).Absences in 2002 varied little, but

41、in 2003 they rose sharply in July, dropping considerably the next month and staying unchanged in September.（分数：1.00）解析：H(4).Absences in 2003 first overtook 2002“s figures in August, but they ended the period slightly below the level of the same month in the previous year.（分数：1.00）解析：C(5).2002 saw a

42、continuing increase in absences, unlike 2003, when two months had the same low level after a sharp rise in July.（分数：1.00）解析：E三、PART TWO(总题数：1，分数：5.00)TILLERS PROFESSIONAL DEVELOPMENT COURSESA Decisionmaking at board level B Making maximum use of older hardware C Working with other managers D Handlin

43、g difficult situations in the workplace E Updating IT skills for advertising F Dealing with customer complaints G Managing your own time efficiently H Improving productivity in the factory（分数：5.00）(1).Office manager Helen Turner needs to deal with complaints from staff about some colleagues“ use of

44、email.（分数：1.00）解析：F解析(2).Before deciding to buy a new computer, David Thompson wants to find out whether he can update his existing equipment.（分数：1.00）解析：B解析 电脑设备更新、升级属于如何最大限度利用旧有硬件所涉及的内容，所以答案应为 B。(3).Claire Collier“s toy company has a major new customer and she needs to manufacture more goods witho

45、ut increasing staffing levels.（分数：1.00）解析：H解析 如何在现有员工基础上生产更多的产品，属于如何提高工厂生产力所涉及的内容，所以答案应为 H。(4).Publicity manager Brian Steward did a computer course several years ago, and now wants to learn about developments relevant to his field.（分数：1.00）解析：E解析 公关部门电脑技术属于如何提升广告的 IT技能所涉及内容，所以答案应为 E。(5).Richard Mas

46、ters was recently promoted and would like to improve his ability to meet deadlines.（分数：1.00）解析：G解析 在有限时间内解决问题的能力属于如何有效管理个人时间所涉及的内容。所以正确答案为G。四、PART THREE(总题数：5，分数：5.00)1.Notice to RetailersOwing to production delays and unexpected demand, we regret that product No. AS/524B is out of stock.（分数：1.00）A.

47、This product is currently unavailable. B.Manufacture of this product is discontinued.C.The suppliers have temporarily withdrawn this product.解析：解析 文中提到“.is out of stock”常见短语，意为“缺货”。2.The seminar is from 4:30 to 6:00, with time allowed for questions from the audience. Refreshments are served at 6:00.

48、（分数：1.00）A.The speaker will respond to questions if time allows.B.There will be time to ask questions during the seminar. C.It will save time if questions are left until refreshments are served.解析：解析 文中提到“.with time allowed for questions from the audience”可见，将会留时间给观众提问。3. （分数：1.00）A.the meetingB.the

49、 interviewC.the presentation 解析：解析 文中提到“.can still do the 1:30 presentation, though.”可知，但是仍然可以作 1:30的演讲。4.MEMOTo : Factory staff From : Factory Manager Date : 19 November 2008 Subject : Quality control The new system starts Monday week. Please read attached leaflet and contact me if there are any queries. What does the Factory Manager want the staff to do?（分数：1.00）A