剑桥商务英语初级-133及答案解析.doc

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1、剑桥商务英语初级-133 及答案解析(总分：125.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.Afree transfer between terminals is available using Heathrow Express and HeathrowConnect trains AHeathrow Airport provides free pickup service BHeathrow Airport and local destinations are connected by free tra

2、in services CFree train services connect the terminals of Heathrow Airport（分数：1.00）A.B.C.2.Would it be possible to bring the day of your meeting with Mrs. Chen forward by a day or so? ACan you make the meeting with Mrs. Chen any shorter? BCan you start the meeting with Mrs. Chen any earlier? CCan yo

3、u have the meeting with Mrs. Ohen any sooner?（分数：1.00）A.B.C.3. （分数：1.00）A.B.C.4.Staff wishing to book the firms social club for private parties must give the manager two weeks notice.For private parties, staff shouldA. tell the manager in advance.B. sign the managers notice board.C. say what kind of

4、 event they are planning.（分数：1.00）A.B.C.5.Program Cost $7，100(2007) (covers tuitionall program materials，and some meals) Special pricing available to companies sponsoring three or more participants. A company may be given a discount if they provide Amoney for the program Bmoney for at least three of

5、 their own employees Ca special price（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：5.00)CM Marketing Association Events for March ABusiness-to-business marketing: secrets of successful networking BImproving e-marketing performance CUsing market researchers-why and how? DIT in presentations-whats available and

6、how to use it EAdvertising, PR or marketing: which is king? FMaking the appearance of products more attractive GWell-trained staff-an important marketing tool HTripton Motors, marketing success story（分数：5.00）(1).Wolfgang Kuhlmanns director wants him to attend a talk on the benefits of updating emplo

7、yees marketing skills.（分数：1.00）填空项 1:_(2).The Product Manager of Smiths Engineering wants to know about the effectiveness of computer graphics when giving talks to major clients.（分数：1.00）填空项 1:_(3).Barbara Gorskas company advertises mainlythrough magazines, but she needs to make more effective use o

8、f the companys website.（分数：1.00）填空项 1:_(4).An advertising trainee has read a research report on the importance of design and packaging and would like more information.（分数：1.00）填空项 1:_(5).Computer services provider Martin McDonald wants to find out about ways of making useful contacts in other compan

9、ies.（分数：1.00）填空项 1:_四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).Although the share price for HDC Union rose and that of Grant International peaked, the share price of the Lindel Group experienced a decline.（分数：1.00）填空项 1:_(2).While the share price for Grant International fell, those for HDC Union and th

10、e Lindel Group increased by approximately the same amount.（分数：1.00）填空项 1:_(3).Although HDC Unions share price decreased in value, Grant Internationals remained steady and the Lindel Group continued its recovery.（分数：1.00）填空项 1:_(4).Grant Internationals share price experienced an upturn, while the sha

11、re price for both HDC Union and the Lindel Group declined.（分数：1.00）填空项 1:_(5).HDC Union equalled previous highs in its share price, and Grant International and the Lindel Group also demonstrated an increase.（分数：1.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)Too Many Cars?Everyone agrees that there are simply

12、 too many cars on the read but who will be the first to stop using theirs? Although everyone hates being stuck in traffic, no-one sees their cars as part of the growing problem. However, with traffic growth of up to 84 per cent expected by 2031 and the ever-increasing cost of accidents and delays al

13、ready at 160bn in Europe, there is a growing need to change our car culture and develop alternative forms of transport as quickly as possible.One answer is to make cars more expansive by increasing taxes on patrol. However, tax increases will affect the people who live in the country more than city

14、drivers and do little to reduce inner city traffic. The Government is also looking at pay-as-you-drive schemes on motorways but this will push cars on to smaller free roads, which will make the problem worse.A successful transport policy is not just a question of making the car tee expensive but of

15、offering car drivers a real alternative. Many motorists dislike driving to work but say public transport services are too slew, offer poor quality and are far too expansive. If new transport policies are to succeed, public transport needs to be quick, reliable and affordable.Transport planners are a

16、lso developing ways of managing the existing road network more efficiently. New technology such as smart cards and electronic monitoring of roads will lead to a more efficient use of transport systems. However, technology will not reduce the number of cars on the road or solve the real problem of ho

17、w to persuade car drivers to leave their beloved cars at home more often.（分数：7.00）(1).Pay-as-you-drive schemes will reduce the amount of traffic on motorways.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.(2).The Government is planning to build more roads in the future.A. Right B. Wrong C. Doesnt say

18、（分数：1.00）A.B.C.(3).Delays and accidents will cost Europe 160bn in 2031.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.(4).The use of new technology will reduce the amount of traffic.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.(5).Cars are the only form of transport that has grown since 1985.A. Righ

19、t B. Wrong C. Doesnt say（分数：1.00）A.B.C.(6).The Government is going to double the tax on petrol.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.(7).The Government is developing ways of using the existing roads more efficiently.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.六、PART FIVE(总题数：1，分数：6.00)A Re

20、cipe for SuccessNot many companies can boast of having been in business for more than three and a half centuries. Yuzaburo Mogi, president and CEO of Kikkoman Corp. the worlds leading manufacturer of soy sauce is well aware however that the company cant rest on its laurels if its to successfully mee

21、t the challenge posed by its thousands of competitors globally. But Mogi the first Japanese person to ever earn an MBA from the Columbia Business School in 1961 loves a challenge.He learned American management methods through his studies at Colombia, as well as practical marketing know-bow thanks to

22、 his experience as a product demonstrator, serving soy sauce in supermarkets and at international trade fairs during his summer breaks from his studies at Columbia, which has been a source of inspiration for him through the years. In 1957, the company established Kikkoman International, Inc. in San

23、Francisco in order to launch full-scale sales and marketing activities in the US. Test kitchens were built and home economists were recruited to come up with recipes for American-style dishes using soy sauce. The recipes were introduced in newspaper articles, on tiny recipe books attached to the nec

24、ks of soy sauce bottles, and in cookbooks.Kikkomans strategy of building a global company that acts locally has contributed greatly to its growth. Kikkoman hires local people to operate its plants outside Japan, and develops marketing campaigns that appeal to consumers in overseas markets. The goal

25、is to have consumers identify Kikkomans products as the leading locally made products in its field. “We have seen our soy sauce becoming more and more a part of the American lifestyle,“ Mogi says. As he notes, Kikkoman has captured 56% of the US market, double that of its nearest competitor, and the

26、 company has the top share of the world market.Kikkoman is also a leader when it comes to quality. Its soy sauce is naturally brewed, unlike many of its rival products, which are chemically produced. Kikkomans commitment to high quality has made it an unparalleled brand in recent decades, as consume

27、rs in the US and other countries have become more health-conscious and aware of the importance of truly natural food.“That is why our soy sauce has established itself as an all-purpose seasoning, a dependable ingredient, in kitchens around the globe,“ Mogl says.（分数：6.00）(1).What has Mogi understood?

28、A. A company should be more competitive.B. Successes in the past do not secure success in the future.C. Studying MBA can help a person be successful.（分数：1.00）A.B.C.(2).Mogi got his practical marketing skillsA. through his MBA courses at Columbia Business school.B. as a salesperson at trade fairs.C.

29、from his part-time jobs on vacations.（分数：1.00）A.B.C.(3).What is the main purpose of setting up a company in San Francisco?A. to obtain market share in the USAB. to create recipes fit for the American peopleC. to sell soy sauce all around the USA（分数：1.00）A.B.C.(4).The company developed rapidly becaus

30、eA. it was able to adapt to local marketplace.B. its marketing strategy was global.C. its products satisfied customers.（分数：1.00）A.B.C.(5).What does Mogi say about his product in the USA?A. The product has conquered America.B. It was unique and popular.C. It has been influencing the American way of l

31、iving.（分数：1.00）A.B.C.(6).What can we conclude about Kikkoman?A. The company has made more profit in the USA than in Japan.B. Its leader is far-sighted and enterprising.C. It has planned to move to the USA.（分数：1.00）A.B.C.七、PART SIX(总题数：1，分数：12.00)This working life by Maureen DowdIn the world of busin

32、ess, it is not always easy for women to do the same things as mot. Consider the working dinner.In order to do your job well, its important to, sometimes see clients and business contacts away (29) the office, in a more relaxed atmosphere, you can get to know your business partner (30) . In the end,

33、after alt, people do business with people they like.Women start out (31) a disadvantage because, unless youre Nancy Lopez or Martina Navratilova, its (32) to invite men out for a game of golf or tennis. Men usually prefer (33) play sports with other men.You might think that restaurants are the perfe

34、ct playing field. But they can be dangerous ground. (34) people from the office see two men they know having dinner together, they think its business. If colleagues see a woman dining with a man, they often (35) if its another kind of business.Im still locking (36) the perfect solution. Breakfasts a

35、re out because I find it impossible to be pleasant at 7 a. m. over a bowl of muesli. I love lurching, but thats usually a bad time for busy people, (37) if they are on the road. So that brings us back to dinner.One answer is to take another colleague or client to dinner (38) no one can think it is a

36、 tete-a-tete. Of course, this isnt always convenient. So when I cant do this, I take guys out to dinner one-on-one-to places where Im most (39) to see colleagues. The more your colleagues see you doing working dinners with different man, the (40) they know it is part of your business style.（分数：12.00

37、）(1).A. from B. to C. between（分数：1.00）A.B.C.(2).A. worse B. harder C. better（分数：1.00）A.B.C.(3).A. in B. at C. with（分数：1.00）A.B.C.(4).A. tough B. easy C. toughly（分数：1.00）A.B.C.(5).A. B. to C. into（分数：1.00）A.B.C.(6).A. Whether B. Even if C. If（分数：1.00）A.B.C.(7).A. wonder B. hesitate C. tend（分数：1.00）A.

38、B.C.(8).A. to B. at C. for（分数：1.00）A.B.C.(9).A. special B. especially C. especial（分数：1.00）A.B.C.(10).A. so that B. so C. in order to（分数：1.00）A.B.C.(11).A. possible B. able C. likely（分数：1.00）A.B.C.(12).A. less B. more C. most（分数：1.00）A.B.C.八、PART SEVEN(总题数：1，分数：5.00)MemorandumTo Rosemary WimpoleFrom

39、Dr Kittle, Research and DevelopmentDate 3 February 1998Re My April visit to Los AngelesPlease check the following and complete a Travel Requisition Form for me.ThanksTRAVEL MAD:WORLD-WIDE SPECIALISTSFlights Tours HolidaysAll information. Phone or fax:+44 181-222-5566PROPOSAL: TRAVEL LONDON-LOS ANGEL

40、ES RETURN FOR Dr C J KITTLE Please check all details carefully and confirm within 21 days.Thu, 17 Apr 1998 LONDON HEATHROW TERMINAL 3 to LOS ANGELES INTL APTFlight: AA 137 (AMERICAN AIRLINES) Class FIRST BUSINESS ECONOMYDepart: 1055Arrive: 1425Thu, 08 May 1998 LOS ANGELES INTL AIRPORT to LONDON HEAT

41、HROW TERMINAL 3Flight: AA 136 (AMERICAN AIRLINES)Class: FIRST BUSINESS （分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、WRITING(总题数：0，分数：0.00)十、PART ONE(总题数：1，分数：5.00)6.NOTETo: Peter Williams（分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7.（分数：5.00）_十二、LISTENING(总题数：0，分数：0.00)十三、PART ONE(总题数：2，分数：18.00)(1).How wi

42、ll the man get to the restaurant?A. He will take a taxi.B. He will take the tram.C. He will walk.（分数：2.00）A.B.C.D.(2).In which department does the man work?A. quality control B. warehouse C. packing line（分数：2.00）A.B.C.D.(3).What did they talk about?A. regulations B. strategy C. salary（分数：2.00）A.B.C.

43、D.(4).What machine did they operate?A. B. C. （分数：2.00）A.B.C.D.(5).What did the woman miss?A. an appointment with a customerB. a dinner partyC. a raincoat（分数：2.00）A.B.C.D.(1).Whats the flight number?A. CA 356 B. CA 530 C. CA 536（分数：1.00）A.B.C.(2).Which chart are they talking about?*（分数：1.00）A.B.C.(3)

44、.How long will the order take to arrive?A. 4 days B. 5 days C. 6 days（分数：1.00）A.B.C.(4).What was the final decision about the meeting?A. It will take place at a later date.B. It will take place as arranged.C. It will not take place.（分数：1.00）A.B.C.(5).What interest rate did the mans investment receiv

45、e this year?A. 4% B. 4.5% C. 5%（分数：1.00）A.B.C.(6).Which set of information is unavailable?A. Information about sales staff.B. Information about products.C. Information about stores.（分数：1.00）A.B.C.(7).What does John think about the new company magazine?A. It looks boring.B. It costs too much to produ

46、ce.C. Its a useful resource.（分数：1.00）A.B.C.(8).When are the visitors arriving?A. 10:00 B. 10:30 C. 11:00（分数：1.00）A.B.C.十四、PART TWO(总题数：1，分数：14.00)Telephone MessageDATE April 1stTIME 9:45ITEM buying (9) sets(10) for meeting roomPURPOSE(11) for the officeTOTAL VALUE (12) poundsTOTAL QUANTITY (13) DEAD

47、LINE FOR PURCHASINGbefore (14) , AprilOTHER REQUIREMENT Looking at the (15) beforehand（分数：14.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十五、PART THREE(总题数：1，分数：7.00)Total to pay: (16) Contact name: Marjorie wilkesTo reach us by: (17) 2002Telephone to: (18) 01623Photocopy paper: (19) boxes at 9.94Invoice number: (20) V.A.T. (21) %Invoice date: (22) 2002（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十六、PART FOUR(总题数：1