剑桥商务英语初级-132及答案解析.doc

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1、剑桥商务英语初级-132 及答案解析(总分：108.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.Would it be possible to bring the day of your meeting with Mr. Jackson forward by a day or so?A. Can you make the meeting with Mr. Jackson any shorter?B. Can you start the meeting with Mr. Jackson any earlier?

2、C. Can you have the meeting with Mr. Jackson any sooner?（分数：1.00）A.B.C.2. （分数：1.00）A.B.C.3.Order any stationery from this catalogue in June and receive aspecial free pen. AAsk for our June catalogue and get some free stationery. BBuy a product in June and youll get a gift. COrder a pen before June a

3、nd get another one free.（分数：1.00）A.B.C.4.Sales were good but distribution problems led to a slight drop in profits. The company had problems with Aproducing enough goods. Bdelivering enough goods. Cselling enough goods.（分数：1.00）A.B.C.5.Emily,Re our new catalogue, just received, Vanters want to see P

4、rimavers cloth. Please send samples urgently. (Theyve got prices.)Vanters needA. samples of material.B. the latest catalogue,C. a current price list.（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：5.00)TABLE of CONTENTSAChairman and CEO Overview BResearch and lnnovation CInvestment Highlights DStatistics EBoard

5、and Committees of the Board 2007 FCorporate Governance GOrganisational Structu re and IDA offices H Financial Statements（分数：5.00）(1).Sarah Lee would like to know the strengths in research in lreland（分数：1.00）填空项 1:_(2).Barrie Watson needs a list of the board members（分数：1.00）填空项 1:_(3).Tim Longman wan

6、ts to have a general knowledge of the development of Ireland.（分数：1.00）填空项 1:_(4).Scott Forrest needs to know the locations of the agencyS offices（分数：1.00）填空项 1:_(5).Joshua Golder wants to find out which companies have invested in Ireland（分数：1.00）填空项 1:_四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).In this

7、 year, the GDPs of USA and GER showed an increase, while that of JAP was just the opposite.（分数：1.00）填空项 1:_(2).The GDPs of GER and JAP increased steadily and USAs GDP reached its peak in this year.（分数：1.00）填空项 1:_(3).USA demonstrated a fall while GER and JAP continued to rise.（分数：1.00）填空项 1:_(4).GER

8、 and JAP experienced decrease in this year, but USA increased slightly.（分数：1.00）填空项 1:_(5).In this year, USA regained a rise and the other two countries continued to increase.（分数：1.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)CRM-Marketing in the 21st century With over 1,000 published newspaper articles, thr

9、ee successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industrys recent annual conference, he focused his talk on Customer Relationship Marketing (CRM). According to Swan, existing customers

10、are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someones jeans, next time you can offer them a pair that fit exactly; note which hotel guests ask for ice in their drinks and

11、 produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made. Swan believes that success requires an equal mix

12、 of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after- sales opinions and suggestions. But, he warns, approach CRM with care. If you cant measure customer response, then its better to keep to more traditional marketing me

13、thods.（分数：7.00）(1).In addition to being an author, Richard Swan is actively involved in the business world. ARight BWrong CDoesnt say（分数：1.00）A.B.C.(2).Swan Partners are the market leaders in delivering CRM. ARight BWrong CDoesnt say（分数：1.00）A.B.C.(3).One aspect of Swans talk was to explain the adva

14、ntages of developing a solid customer base. ARight BWrong CDoesnt say（分数：1.00）A.B.C.(4).Swan believes the CRM approach is best suited to service industries. ARight BWrong CDoesnt say（分数：1.00）A.B.C.(5).Having the right technology is the most important component of successful CRM. ARight BWrong CDoesn

15、t say（分数：1.00）A.B.C.(6).In Swans opinion, achieving company growth depends on a combination of several factors. ARight BWrong CDoesnt say（分数：1.00）A.B.C.(7).Swan thinks all companies should move from old-fashioned marketing to CRM. ARight BWrong CDoesnt say（分数：1.00）A.B.C.六、PART FIVE(总题数：1，分数：6.00)Put

16、 Down That ToolThe British work longer hours than anyone else in the European Union (EU), which may account for Britains faster rate of economic growth in the past decade. But the European Commission wants to put a stop to it. In a recent report it notes disapprovingly that, “The UK is the only memb

17、er state where weekly working time has increased over the last decade.“ The commission believes that British companies may be systematically violating the EUs “Working Time Directive “. This demands that Europeans should work a maximum of 48 hours a week on average. Under the directive, workers can

18、sign an “opt-out“, agreeing to work more than 48 hours. Some 33% of British workers have signed such opt-outs, although only 16% are believed actually to be working more than 48 hours.Anna Diamantopoulou, the European commissioner for employment and social affairs, has a doubt about that. Firms in o

19、ther European countries have not made much use of opt-outs. But, she thinks, some British bosses may be forcing workers to sign opt-outs as a condition of taking a job. (Some Americans may actually want to work more than 48 hours, but surely no European would be so silly, seems to her reasoning.) Ci

20、ting reasons ranging from “health and safety“ to the need to maintain “minimum social standards“ in the EU and to strike a better balance between work and family life, the commission is launching a “consultation of interested parties“ on possible changes to the directive. The commissioner hopes that

21、 Britain will be able to come up with solutions on a voluntary basis. This sounds innocent enough. But, in reality, if it does not, the commission will probably devise a new directive.The commission is likely to push for tighter definitions of the conditions under which opt-outs can be used. This wi

22、ll inevitably reduce labour-market flexibility and may introduce yet more burdensome corporate form-filling and regulation. The British government claims to welcome the commissions review. Privately, however, it hopes that the appointment of a new commission next autumn will ensure that Mrs Diamanto

23、poulou does not have enough time to revise the directive. She will certainly need to work long hours to get it done. Fortunately, being classified as a manager, at least she has an automatic opt-out from the Working Time Directive.（分数：6.00）(1).What is the attitude of the European Commission toward B

24、ritains longer working hour?A. It firmly supports it.B. It pays no attention to it.C. It wants to get rid of it.（分数：1.00）A.B.C.(2).British companies may be against the EUs “Working Time Directive“ by asking their employees to workA. 52 hoursB. 48 hoursC. 45 hours（分数：1.00）A.B.C.(3).Which of the follo

25、wing is Annas belief?A. French firms have made much use of opt-outs.B. British bosses may force workers to sign opt-outs.C. American corps dont need any opt-outs.（分数：1.00）A.B.C.(4).What will be the outcome of the commissions push for tighter definitions?A. Labour-market flexibility will be reduced.B

26、. Corporate form-filling and regulation will become simple.C. A new directive will be devised.（分数：1.00）A.B.C.(5).What do we learn about Annas revision of the directive?A. She will appoint a new commission to revise it.B. She will have to give it up due to lack of time.C. She will make use of opt-out

27、 to revise it.（分数：1.00）A.B.C.(6).Which of the following is true of Britains practice?A. Most of British workers have to work more than 48 hours a week.B. British government doesnt want to change its policy voluntarily.C. Britains faster rate of economic growth is owed to its longer working hour.（分数：

28、1.00）A.B.C.七、PART SIX(总题数：1，分数：12.00)SANDWICH SUCCESSBritains sandwich business is expanding fast. Half the population buy sandwiches at least twice (29) week, and they are spending more (30) them (31) sandwiches are made at home, while (32) from shops are selling in growing numbers.One reason is th

29、at packaging keeps sandwiches fresh for up to 48 hours, making (33) possible to mass-produce them centrally and distribute them widely. (34) reason is that petrol stations, wanting to expand the range of (35) they sell, have quickly become major outlets for sandwiches.The increase in sandwich sales

30、has also been helped by changing social trends. Many people have stopped (36) family meals at home, and (37) choose the time and place to eat. Time has become more important than price, (38) convenience is the most important reason (39) all.Taken together, these changes are making the sandwich indus

31、try (40) into a very valuable business.（分数：12.00）(1).A. the B. a C. this（分数：1.00）A.B.C.(2).A. on B. at C. in（分数：1.00）A.B.C.(3).A. either B. much C. fewer（分数：1.00）A.B.C.(4).A. they B. all C. those（分数：1.00）A.B.C.(5).A. it B. them C. that（分数：1.00）A.B.C.(6).A. Another B. Other C. Next（分数：1.00）A.B.C.(7).

32、A. which B. that C. what（分数：1.00）A.B.C.(8).A. have B. having C. had（分数：1.00）A.B.C.(9).A. also B. instead C. alternatively（分数：1.00）A.B.C.(10).A. unless B. whether C. although（分数：1.00）A.B.C.(11).A. of B. for C. by（分数：1.00）A.B.C.(12).A. grow B. growing C. grown（分数：1.00）A.B.C.八、PART SEVEN(总题数：1，分数：10.00

33、)MemorandumTo Linda BamberFrom Walter HarrisonLindaIt is said that Sun Express is a good travel agency, and they offer a 10% discount for groups of more than 20. Can you please fill in the tour information card and pass it over to members of our team? We may decide on our tour venue at the meeting o

34、f 16 April.Thanks.WalterSun Express takes you to MexicoThis year Sun Express is organizing the best Mexican holiday ever! Youll have a chance to see the Aztec Mexico, the Mayan Mexico and the Spanish colonial Mexico as we take you from Mexico City right down to the south. For further details of the

35、places youll visit see pages 8-9.Prices are per person and include accommodation in a superior class hotel and all meals. All rooms have private facilities.Departures every Saturday. All flights with Pekar Airways direct to Mexico.Price: 1.200.Supplement for a single room: 200Please quote tour No.52

36、10 when booking.20 GLOUCESTER PLACE, CROYDON,CR1 2DH TEL 081 241 9273 FAX 081 243 1945Tour Information FormNAME OF COMPANY (41) _DESTINATION MexicoPRICE (42) _DEPARTURE (43) _DISCOUNT (44) _CARRIER (45) _（分数：10.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、WRITING(总题数：0，分数：0.00)十、PART ONE(总题数：1，分数：5.00)6.

37、 You are going to be out of the office. Write an E-mail to customers: Reminding them that you are out of the office Saying when you will be back in the office Suggesting who should be contacted for urgent questions. Write 30-40 words. Write on your Answer Sheet.（分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7.

38、Read the letter.Dear Ms. Daley,I am writing to inquire about your latest photocopiers. We are renting a model from you but now we want to purchase one. Id be very grateful if you sent us a copy of your brochure, and some product literature. Would you please send us a price list as well?I look forwar

39、d to hearing from you.Yours sincerely,Marco FranconeWrite a reply to Marco Francone:thanking him for his enquiry;enclosing a brochure and price list;telling him about a new special offer;asking him to contact you if he has any questions.Write 60- 80 words on your Answer Sheet.Do not include postal a

40、ddress.（分数：5.00）_十二、LISTENING(总题数：0，分数：0.00)十三、PART ONE(总题数：1，分数：8.00)(1).What will the price be if they buy 30?A. $100 B. $54 C. $60（分数：1.00）A.B.C.(2).Which is the flight for Chicago?*（分数：1.00）A.B.C.(3).Which is the house for sale?A. The house with two garages and two bathrooms.B. The house with mo

41、re than three bedrooms and a garage.C. The house with two bathrooms and three bedrooms.（分数：1.00）A.B.C.(4).How many people will attend the conference?*（分数：1.00）A.B.C.(5).What time is Mr Toyodas flight?*（分数：1.00）A.B.C.(6).Which part of the factory does Susan want to change?*（分数：1.00）A.B.C.(7).How will

42、 Mr Wang dispatch the order?*（分数：1.00）A.B.C.(8).From which platform does the train leave?*（分数：1.00）A.B.C.十四、PART TWO(总题数：1，分数：7.00)Micro Communications LtdFinance DepartmentName of Company: Pegasus GroupName of Caller: (9) Martin _Account Number: (10) _Goods received: (11) _ printersDiscount quoted

43、originally: (12) _ per centCorrect balance due: (13) _Contact number: (14) 840679 extension _Date balance will be received: (15) _ October（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十五、PART THREE(总题数：1，分数：14.00)End of Year Reviewa. ResultTurnover increased (16) %.Costs decreased (17) %

44、.Profits increased (18) %.FINANCIALb. ExportDomestic market very (19) , only 1% upcompared with last yeara. Personnel development continuedb. 72 recruited, 20 retired, 52 net increasePERSONNELc. The (20) has expanded new areas suchas quality assurance and (21) a. Research Department has a new protot

45、ype engine.TECHNOLOGYb. Having invested (22) technology programme（分数：14.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十六、PART FOUR(总题数：1，分数：8.00)(1).The purpose of a resume isA. to get a chance for an interview.B. to get a job.C. to convince the employer.（分数：1.00）A.B.C.(2).Which kind of resume

46、 is used more often?A. tombstoneB. functionalC. living（分数：1.00）A.B.C.(3).In writing a resume, one has to feel important about himselfA. so that he can get the job.B. so that he will be interviewed.C. so that his resume will be read with enthusiasm.（分数：1.00）A.B.C.(4).According to Mr Schuman, how many

47、 skill areas are there in the world of work?A. less than 4,000B. at least 500C. at least 5,000（分数：1.00）A.B.C.(5).Mr. Schuman thinks that a resume shouldA. show ones talent.B. show ones ability.C. show ones relation with others.（分数：1.00）A.B.C.(6).In Mr Schumans opinion, being a motherA. is an easy job.B. is the most difficult job.C. is a rewarding job.（分数：1