剑桥商务英语初级-109及答案解析.doc

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1、剑桥商务英语初级-109 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1. （分数：1.00）A.B.C.2. （分数：1.00）A.B.C.3. （分数：1.00）A.B.C.4. （分数：1.00）A.B.C.5. （分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：5.00)BUSINESS SERVICESA Translation servicesB Maps and plans - paper and other mediaC Multimedia - el

2、ectronic publishingD Music publishing - CDs, audio and video cassettesE Plastic cards - credit cards, ID cards, etc.F Business publishing - corporate brochures, documents, etc.G Design of promotional stickers, labels and signsH Technical publishing - product manuals, etc.（分数：5.00）(1).Foresight, a ma

3、nufacturer of audio equipment, is launching a new range of CD players and needs accompanying instruction booklets.（分数：1.00）填空项 1:_(2).Ream plc, a manufacturer of computer hardware, wants a restyled logo for its new range of laser printers.（分数：1.00）填空项 1:_(3).AFN marketing consultants has prepared a

4、report for a north-African music publisher and requires a version in Arabic.（分数：1.00）填空项 1:_(4).Smart Ltd, a plastic products manufacturer, is planning to produce a high-quality annual report for its shareholders.（分数：1.00）填空项 1:_(5).Stride, a company which makes maps and notices for public places li

5、ke shopping centres, wants to redesign its website.（分数：1.00）填空项 1:_四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).Although there was a drop in foreign sales, domestic sales continued to rise, which resulted in profit levels holding steady.（分数：1.00）填空项 1:_(2).Domestic sales were higher than foreign sales fo

6、r the second month running, which boosted profits considerably.（分数：1.00）填空项 1:_(3).While domestic sales rose slightly on the previous month, foreign sales fell, and this led to a slight drop in profits.（分数：1.00）填空项 1:_(4).Despite a downturn in both domestic and foreign sales, profit levels experienc

7、ed a slight increase.（分数：1.00）填空项 1:_(5).Although domestic sales fell, there was a rise in foreign sales, and this led to a slight increase in profit levels.（分数：1.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)Why Seeing is SucceedingLee Chung of the Seattle Business Institute explainsThere are some executives

8、 who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depend on research or secondary information, and yet they know the market extremely well.Take Steve Banks, developer of the best-selling personal finance software, Finax. He had notic

9、ed how difficult it was to use existing software products, and realised there was a gap in the market. Although 46 competing pack- ages were available when Finax was launched, it quickly succeeded in attracting the majority of customers.Then consider the UK oil group which learnt that a new chain of

10、 hypermarket petrol stations was overtaking its own outlets. The competitors success was due to a higher standard of service and facilities. The oil groups managers could have discovered this by going to observe these stations. for ten minutes. Instead the oil group contacted an agency to carry out

11、more market research.One of the Institutes most striking findings is that the best business strategists see things for themselves. They do not just analyse, but get out into the field with their customers, and gain first-hand experience of their products.（分数：7.00）(1).Successful executives base their

12、 strategies on reliable data about their clients requirements.（分数：1.00）A.RightB.WrongC.Doesnt say(2).Steve Banks made personal contact with product users to discover what they wanted from his software.（分数：1.00）A.RightB.WrongC.Doesnt say(3).Finax became popular because it was easier to work with than

13、 competing products.（分数：1.00）A.RightB.WrongC.Doesnt say(4).A rival to the UK oil group was performing better because of its pricing policy.（分数：1.00）A.RightB.WrongC.Doesnt say(5).The UK oil group sent its executives to visit a competitors petrol stations.（分数：1.00）A.RightB.WrongC.Doesnt say(6).The UK

14、oil group changed certain policies in order to recover its market share.（分数：1.00）A.RightB.WrongC.Doesnt say(7).The Seattle Business Institute believes that good business people try out their companys products.（分数：1.00）A.RightB.WrongC.Doesnt say六、PART FIVE(总题数：1，分数：6.00)Trading PlacesWendy Ledger loo

15、ks at job swapping, a staff development scheme in which employees exchange jobs for a short period.According to a recent survey, 77 per cent of people would prefer to work for a boss who offers training and learning in the workplace. One increasingly popular project is job swapping, which gives an i

16、nsight into the daily challenges facing different people in different roles.Olivia Yost is a divisional manager with Parker Bridge Ltd, and she recently swapped jobs with the salary controller there. Both were then able to appreciate the problems and pressures of each others roles far more clearly.

17、Yost says, I now have a better understanding of what the salary controllers work involves, and am more aware of my colleagues deadlines. This type of cross training is important, and having to learn about another persons role is a useful experience for bosses and employees alike. Job swapping also h

18、elps you to understand the way other departments work and gives you access to other teams within your firm. So it is of value both to the individual and the company as a whole.Sean Bradley, who works in central London, took his job exchange a lot further - all the way to Australia in fact. Last July

19、, Sean and his colleague in the Sydney branch of their company swapped jobs. I loved it, said Bradley. Primarily for geo- graphic reasons, but also because of the challenge of being the final decision-maker rather than reporting to a manager. It was my first management experience and I had to improv

20、e my skills on some IT specialisa-tions. I learnt a lot there, and it was useful too - Ive had two promotions since I returned to London.Job swapping is an excellent first step towards improving and bringing variety to training and education in the workplace. Doing something else, even for one day,

21、can highlight your abilities and talents, while at the same time drawing attention to any weaknesses. It can also focus the mind on future career possibilities. And even if you hate your time spent at someone elses desk, the worst that can happen is that youll end up feeling that little bit better a

22、bout returning to your usual job.（分数：6.00）(1).According to Olivia Yost, what did she gain from job swapping7（分数：1.00）A.experience of a more stressful working environmentB.the skills required to gain promotionC.an idea of the strict time limits other people face(2).What other advantage of job swappin

23、g does Olivia Yost mention?（分数：1.00）A.Companies benefit from having an adaptable workforce.B.Staff learn about the overall organisation of their company.C.Managers find out which employees are suitable for which jobs.(3).What does Sean Bradley say about working in Australia?（分数：1.00）A.He was surpris

24、ed at how challenging the job was.B.He enjoyed the responsibility which the position involved.C.He adapted immediately to the foreign working environment.(4).How did Sean Bradley benefit from his time at the Sydney office?（分数：1.00）A.It taught him valuable communication skills.B.It gave him more conf

25、idence in his own abilities.C.It helped him to progress on his career pat(5).Job swapping raises employees awareness of（分数：1.00）A.the need to improve certain skills.B.the value of effective on-the-job training.C.the importance of a flexible approach to work.(6).In some cases, job swapping can make e

26、mployees（分数：1.00）A.unsure about applying for promotion.B.dissatisfied with their present situation.C.aware they might be unsuitable for a colleagues jo七、PART SIX(总题数：1，分数：12.00)Customer Service Centre Manager WantedIts no use providing excellent services if the people theyre designed for dont know a

27、bout them, or arent sure how to (29) them. Thats why were opening a Customer Service Centre in July which will provide a model for (30) more units of this type. The Centre will be on a busy high street so that everyone can see it.(31) the manager, youll be the driving force behind this new venture.

28、To work (32) this exciting new post, you should have at least two years management experience in customer services. Your ability to think (33) and your knowledge of local businesses will (34) you to plan and run the operations of the Centre to the highest standards and (35) budget.(36) your strong l

29、eadership skills, youll ensure a happy and open environment (37) all your people can develop, and the service (38) is always improving.You will need to communicate well, (39) with those working in the Centre and external contacts, and you will be required to (40) excellent presentation and negotiati

30、on skills.（分数：12.00）A.askB.requireC.obtainA.manyB.lotC.fewA.AsB.LikeC.EvenA.forB.inC.byA.aheadB.throughC.beforeA.allowB.letC.makeA.atB.withinC.duringA.UsingB.UseC.UsedA.howB.whenC.whereA.provideB.providesC.providedA.eachB.bothC.eitherA.giveB.supplyC.demonstrate八、PART SEVEN(总题数：1，分数：5.00)THE ELECTRON

31、IC WHITEBOARDmade by Rigley-Turner LimitedKeep a record of your whiteboard notes without any effort: push a button at the base of the board and a copy is printed out within seconds. The new portable version is lighter than a notebook computer, and fits in the boot of a car.Type:Portable size $985.00

32、Meeting room size $870.00Desk size $750.00Only available through the Sales department of your local agent.Contact: Rightway SuppliesPO Box 2059Sapient Communications LimitedMEMOTo: Laura WellsFrom: Sandra CookeDate: 26 March 2004Subject: Electronic WhiteboardLaura, these look useful for us in Qualit

33、y Control. Id really like the portable, but wed better ask for the cheapest one. I need it by 10th of next month for the presentation on 15th. Can you fill out a request form in my name and get it to the Purchasing department?（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、WRITING(总题数：0，分数：0.00)十、PART

34、 ONE(总题数：1，分数：5.00)6. You would like to attend a sales conference in New York next month, but your department is trying to reduce expenses. Write an email to your manager, Ross Carpenter: asking him to allow you to go to the conferenceexplaining why you think you should go suggesting how you could r

35、educe the cost of the trip. Write 30-40 words on your Answer Sheet.（分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7. Read part of a letter below from James French, a local publisher.We are preparing a directory of information about businesses in the area. Would it be possible to arrange a convenient time to in

36、terview you about your company?Could you let me know as soon as possible what your companys major activities are, to help in planning the organisation of the directory? Write a letter to James French: agreeing to his request for an interview giving details of what your company does saying why you wo

37、uld like your company included in the directory asking when the directory will be published. Write 60-80 words on your Answer Sheet. Do not include any postal addresses.Dear Mr French（分数：5.00）_十二、LISTENING(总题数：0，分数：0.00)十三、PART ONE(总题数：1，分数：8.00)(1).What interest rate did the mans investment receive

38、 this year?*（分数：1.00）A.B.C.(2).Which aspect of company policy are staff unhappy about?（分数：1.00）A.promotionB.salariesC.training(3).How does the man feel about moving offices?（分数：1.00）A.confidentB.anxiousC.disappointed(4).Which graph shows profits at AJB?*（分数：1.00）A.B.C.(5).What percentage of the woma

39、ns MBA fees will the company pay?（分数：1.00）A.50%B.35%C.25%(6).Where is the GNZ Communications stand?*（分数：1.00）A.B.C.(7).What time does the man expect to arrive at the meeting?*（分数：1.00）A.B.C.(8).Which chart shows the companys current income by country?*（分数：1.00）A.B.C.十四、PART TWO(总题数：1，分数：7.00)（分数：7.0

40、0）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十五、PART THREE(总题数：1，分数：7.00)（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十六、PART FOUR(总题数：1，分数：8.00)(1).What is James most interested in discussing?（分数：1.00）A.computer systemsB.staff performanceC.flexible working hours(2).James says tha

41、t Peter Jones has produced（分数：1.00）A.his reports late.B.only one report.C.very short reports.(3).James and Sarah discuss organising a workshop on（分数：1.00）A.team building.B.cost cutting.C.time management.(4).In March, the company is going to（分数：1.00）A.install new computer software.B.start using new c

42、omputer software.C.test the new computer softwar(5).Where will staff do the computer course?（分数：1.00）A.at the training centreB.on siteC.in the college(6).The Accounts department will move to the（分数：1.00）A.first floor.B.second floor.C.third floor.(7).According to Sarah, there are still problems in th

43、e Accounts department with（分数：1.00）A.the fax machine.B.the printers.C.the photocopier.(8).What will James and Sarah discuss at their next meeting?（分数：1.00）A.the Health and Safety reportB.the programme for the French clientsC.the appointment of a new PA十七、SPEAKING(总题数：0，分数：0.00)十八、PART 1(总题数：1，分数：5.0

44、0)8.In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.（分数：5.00）_十九、PART 2(总题数：1，分数：5.00)9.In this part of the test, you are asked to give a short talk on a business topic. You have to choose one

45、of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.（分数：5.00）_二十、PART 3(总题数：1，分数：5.00)10.In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to

46、look at the task prompt, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.For two or three candidatesScenario（分数：5.00）_剑桥商务英语初级-109 答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1. （分数：1.00）A. B.C.解析：2. （分数：1.00）A.B. C.解析：3. （分数：1.00）A.B.C. 解析：4. （分数：1.00）A.B.C. 解析：5. （分数：1.00）A. B.C.解析：三、PART TWO(总题数：1，分数：5.00)BUSINESS SERVICESA Tran