剑桥商务英语初级-102及答案解析.doc

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1、剑桥商务英语初级-102 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.Payment on the above order is now overdue. A. The order is not paid. B. The order is not placed. C. The order is delaye（分数：1.00）A.B.C.2.MEMOTo: PeterFrom: TomThe public leaflets for the new model will not be b

2、ack from the printers until Friday 11 September. A. We might have the leaflets before 11 September. B. We wont have the leaflets before 11 September. C. We are sure to have the leaflets before 11 September.（分数：1.00）A.B.C.3.Emily,Re our new catalogue, just received, Vanters want to see Primavers clot

3、h. Please send samples urgently. (Theyve got prices.)Vanters need A. samples of material. B. the latest catalogue, C. a current price list.（分数：1.00）A.B.C.4.When collecting parcels from this post office, you will need to produce documentation which proves your identity. A. You cannot post parcels fro

4、m here without documentation. B. Yoa should collect post and documents at the same time. C. You must bring something in writing showing who you ar（分数：1.00）A.B.C.5.SPORTSMAN TMASTERPakistan-based manufacturer of sports items wishing to do business in Europe is looking for importers.TEL: 85 655 7320Sp

5、ortsman wants to A. sell its products abroad. B. import products into Pakistan. C. manufacture in Europ（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：5.00) A. Shipping B. Drawings C. Invoice D. Specifications E. Handbook F. Parts list G. Registration fromh. Guarantee（分数：5.00）(1).2% discount if payment is within

6、 ten days.（分数：1.00）填空项 1:_(2).The customer fills it in and returns it in order to go on our customer mailing list.（分数：1.00）填空项 1:_(3).If they arent correct, the machine wont get through customs.（分数：1.00）填空项 1:_(4).Its translated so the engineers know how to operate the machine properly.（分数：1.00）填空项

7、1:_(5).We normally mark on it the spares that we think the customer should always keep in stack.（分数：1.00）填空项 1:_四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).In this month, total expenditure, like income, showed a tall, while spending on advertising demonstrated the opposite trend.（分数：1.00）填空项 1:_(2).Tota

8、l expenditure rose slightly in lifts mouth, while advertising costs reached their peak, leading to a higher income in the following month.（分数：1.00）填空项 1:_(3).Despite a decline in advertising costs in this month, expenditure as a whole rose.（分数：1.00）填空项 1:_(4).This months improvement in income was pa

9、rticularly welcome, as it was not matched by an increase in expenditure.（分数：1.00）填空项 1:_(5).While this month saw a low point in the restaurants income, expenditure continued to fall.（分数：1.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)Too many cars?Everyone agrees that there are simply too many cars on the roa

10、d but who will be the first to stop using theirs? Although everyone hates being stuck in traffic, no one sees their cars as part of the growing problem. However, with traffic growth up to 84 per cent expected by 2025 and the ever-increasing cost of accidents and delays already at $160 bn in Europe,

11、there is a growing need to change our culture and develop alternative forms of transport as quickly as possible.One answer is to make cars more expensive by increasing taxes on petrol. However, tax increases will affect the people who live in the country more than city drivers and do little to reduc

12、e inner city traffic. The Government is also looking at pay-as-you-drive schemes on motorways but this will push cars on to smaller free roads, which will make the problem worse,A successful transport policy is not just a question of making the car too expensive but of offering car drivers a real al

13、ternative. Many motorists dislike driving to work but say public transport services are too slow, offer poor quality and are tar too expensive. If new transport policies are to succeed, public transport needs to be quick, reliable and affordable.Transport planners are also developing ways of managin

14、g the existing road network more efficiently. New technology such as smart cards and electronic monitoring of roads will lead to a more efficient use of transport systems. However, technology will not reduce the number of cars on the road or solve the real problem of how to persuade car drivers to l

15、eave their beloved cars at home more often.（分数：7.00）(1).Pay-as-you-drive schemes will reduce the amount of traffic on motorways.（分数：1.00）A.RightB.WrongC.Doesnt say(2).The Government is planning to build more roads in the future.（分数：1.00）A.RightB.WrongC.Doesnt say(3).Delays and accidents will cost Eu

16、rope $160 bn in 2025.（分数：1.00）A.RightB.WrongC.Doesnt say(4).The use of new technology will reduce the amount of traffic.（分数：1.00）A.RightB.WrongC.Doesnt say(5).Cars are the only form of transport that has grown since 2004.（分数：1.00）A.RightB.WrongC.Doesnt say(6).The Government is going to double the ta

17、x on petrol.（分数：1.00）A.RightB.WrongC.Doesnt say(7).The Government is developing ways of using the existing roads more efficiently.（分数：1.00）A.RightB.WrongC.Doesnt say六、PART FIVE(总题数：1，分数：6.00)FACTORS THAT INFLUENCE BUYING BEHAVIORThroughout the buying process, various factors may influence a buyers p

18、urchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following.CULTURE. The culture and subcultures we belong to shape our values, attitudes, and belief

19、s, and they influence the way we respond to tike world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States.SOCIAL CLASS. In addition to being members of a particular culture, we also be

20、long to a certain social class upper, middle, lower, m somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media.REFERENCE GROUP. A reference group consists of people who have a good deal in co

21、mmonfamily members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, sho

22、pping malls are today losing what has long been their most faithful audience teens. Thats because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in

23、 most malls.SELF-IMAGE. The tendency to believe that “you are what you buy“ is especially prevalent among young people. Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. Thats why professional athletes and musician

24、s are frequently used as product endorsersso that we incorporate part of their public image into our own self-image. After all, doesnt everyone want to “be like Mike Jordan“?SITUATIONAL FACTORS. These factors include events or circumstances occurring in our lives that are more circumstantial in natu

25、re. For example, you have a coupon, youre in a hurry, its Valentines Day, its your birthday, youre in a bad mood, and so on. Situational factors influence our buying patterns.（分数：6.00）(1).Consumer preferences help companies（分数：1.00）A.to manufacture products customers like most.B.to improve their pro

26、ducts.C.to satisfy their customers.(2).What message can we gel from the article?（分数：1.00）A.Different people have different buying patterns.B.Culture is the most important factor in international business.C.Members of different social classes dislike each other.(3).What docs a reference group do?（分数：

27、1.00）A.Its members know each other very well.B.Members of the group influence each other.C.All members like the same thin(4).Teenagers do not like malls any more because（分数：1.00）A.they dont like the shopping environment.B.the products are out-dated.C.the prices are too hig(5).What may happen if a pe

28、rson has got a coupon?（分数：1.00）A.He may keep it.B.He may give it to his relative.C.He may buy more things.(6).Who will be most interested in this article?（分数：1.00）A.Economists.B.Retailers.C.Marketing managers.七、PART SIX(总题数：1，分数：12.00)THE BIG NUMBERThe countrys demand for telephones, mobile phones,

29、faxes and the Internet is growing at an increasingly fast rate. In fact, it is growing (29) quickly that our telephone numbering system needs re-organizing (30) some major changes will have to (31) made.These changes, (32) , will make the system simpler and easier to use. It is (33) an important tas

30、k that all the UK phone companies are working together to make (34) changes. The changes will (35) only make hundreds of millions of new numbers, but they will (36) bring order and flexibility to the system for years to come.(37) main changes are due to happen (38) now and the year 2006, which will

31、give you (39) of time to prepare. You will find details of the number changes on our website, (40) you can visit any time at www. numberchange, org, or call our free phone helpline on 8008207713.（分数：12.00）A.soB.thatC.tooA.andB.withC.beforeA.beenB.beC.beingA.despiteB.howeverC.althoughA.muchB.suchC.so

32、A.thisB.thereC.theseA.ifB.notC.butA.furthermoreB.additionallyC.alsoA.TheB.ThoseC.TheirA.fromB.betweenC.untilA.plentyB.manyC.lotA.whenB.whoC.which八、PART SEVEN(总题数：1，分数：5.00)From: Julie Fox President EXT. 2305Menlo:Ivy,Another applicant for the Personnel Officers post. Please complete the form and fil

33、e the CV for me.Thanks.13 GrangewoodCourt-HeyLondon22nd September 2007Dear Ms Fox,I would like to apply for the vacancy advertised on your Internet website yesterday.I have been working as a Personnel Officer for LPE for over 8 years now, and feel that it is time that I extended my skills to a more

34、responsible and rewarding job. I have a Masters degree in nuclear physics, I can speak three languages, and have often found that this is a good quality in an employee.I look forward to receiving your response.Yours sincerely,Ivy SmithApplicant Information FormPosition applied for: (41) _Name of app

35、licant: (42) _Language skills: (43) _Current employer: (44) _Present qualifications: (45) _（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、WRITING(总题数：0，分数：0.00)十、PART ONE(总题数：1，分数：5.00)6.MEMOFrom: Andrew TrellisTo: Marketing Personnel（分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7.I am writing to confirm my at

36、tendance at this years sales conference from 5th to 8th April.I will be arriving on the 5th and would like to stay until the 8th so that I can do some sightseeing. Could you possibly reserve me an extra night in the same hotel? I would also be very grateful if you could recommend some place for me t

37、o visit in my free time.I look forward to hearing from you. Write a letter of reply: Agreeing to make the hotel booking Explaining that she will have to pay the extra night Asking her for her flight details Suggesting places for her to visit. Write 60-80 words. Write on your Answer Sheet. Do not inc

38、lude any postal addresses.（分数：5.00）_十二、LISTENING(总题数：0，分数：0.00)十三、PART ONE(总题数：1，分数：8.00)(1).What is the order number?（分数：1.00）A.330B.230C.30(2).Which department does the woman work for?（分数：1.00）A.Finance DepartmentB.Technical DepartmentC.Marketing Department(3).When will the delivery service come t

39、o pick up the parcel?（分数：1.00）A.3:00B.4:00C.5:00(4).Why is Mr. Bloom late for his meeting?（分数：1.00）A.He has to go to the bank.B.He cant find his way.C.His train is delaye(5).Which line shows productivity correctly?*（分数：1.00）A.B.C.(6).How does the man feel about moving offices?（分数：1.00）A.Confident.B.

40、Anxious.C.Disappointe(7).What will help the company to increase production?（分数：1.00）A.Reducing packaging.B.Offering overtime work.C.Hiring temporary stair.(8).Where should staff leave office cars?（分数：1.00）A.In front of the office.B.At the back of the building.C.Outside reception.十四、PART TWO(总题数：1，分数

41、：7.00)Telephone MessageFrom: (9) To: (10) Name of the callers company: (11) Problem: Something is wrong with a machine whose model is: (12) , which was bought about (13) ago. No (14) has been sent to the customer.Ways to solve the problem: Send a service operator on Wednesday at (15) in the afternoo

42、n together with some instruction.（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十五、PART THREE(总题数：1，分数：7.00)FIRST DAY AT JPCOur personnel officer is: (16) Joan _Location of coffeemachines, noticeboards: (17) on _Tax enquiry to: (18) _Presentation: 2:40 pm Venue: Conference RoomSubject: (1

43、9) _Day of buffet lunch: (20) _Colour photocoping (21) _require:See Jerf: (22) _Said for:（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十六、PART FOUR(总题数：1，分数：8.00)(1).Justine is particularly pleased about the company（分数：1.00）A.receiving an award.B.increasing its share price.C.getting a ne

44、w client.(2).What is the main cause of the companys rising costs?（分数：1.00）A.Import taxes.B.Publicity.C.Premises.(3).Which expenses do they want to reduce?（分数：1.00）A.Entertainment.B.Stationery.C.Telephon(4).More training is required because the company has（分数：1.00）A.bought new computer software.B.rec

45、ruited new members of staff.C.increased its range of customers.(5).How will the company organize the training?（分数：1.00）A.Send staff to a college.B.Use current staff members.C.Employ external trainers.(6).When the next brochure is printed, it will（分数：1.00）A.have an improved design.B.include a new pro

46、duct.C.contain extra information.(7).What problem are they experiencing with Johnsons?（分数：1.00）A.The quality of goods.B.The high prices.C.The speed of deliveries.(8).What will they do about the problem with Johnsons?（分数：1.00）A.Send them a letter.B.Check every order.C.Contact other suppliers.十七、SPEAKING(总题数：0，分数：0.00)十八、PART 1(总题数：1，分数：5.00)8.The interviewabout 2 minutesIn this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.（分数：5.00）_十九、PART 2(总题数：1，分数：5.00)9.In this part of the test you are as