剑桥商务英语初、中、高级综合-3及答案解析.doc

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1、剑桥商务英语初、中、高级综合-3 及答案解析(总分：100.00，做题时间：90 分钟)一、Part One(总题数：2，分数：50.00)1.You work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. There for you decide to advertise for two e

2、xperienced translators as soon as possible. . Write a short note to Mr. Max Remington, the Public Relation“s manager. Ask for an advertisement for two translators. . Explain the reason. . Mention your urgency. . Write 30-40 words on your Answer Sheet. （分数：25.00）_2.Your organisation has undertaken a

3、series of experiments in order to become more cost effective. You have been asked to write a report summarising the results of these cost-reducing strategies. . Write the report to the General Manager. including: a general introduction to this reform. One or two of the most effective strategies in t

4、his reform, One of the problems that surfaced during the course, what measures were taken to solve the above-mentioned problem. （分数：25.00）_二、Part Two(总题数：2，分数：50.00)3.You work in the Market Survey institute. After careful research, you receive four charts. Read the following charts which show, the t

5、rend of consumer confidence, real hourly wages, employment and credit development. The years are given, while the other numbers are not presented. But the lines in the charts clearly show, the directions of development. . Use the information in the charts to write a report (about 100-120 words) anal

6、yzing the reason why the consumer confidence increases. . Write on your Answer Sheet. （分数：25.00）_4.Write a proposal about selling to France. Write 200-250 words on the separate answer paper provided. （分数：25.00）_剑桥商务英语初、中、高级综合-3 答案解析(总分：100.00，做题时间：90 分钟)一、Part One(总题数：2，分数：50.00)1.You work for a com

7、pany which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. There for you decide to advertise for two experienced translators as soon as possible. . Write a short note to Mr. Max Remington, the

8、 Public Relation“s manager. Ask for an advertisement for two translators. . Explain the reason. . Mention your urgency. . Write 30-40 words on your Answer Sheet. （分数：25.00）_正确答案：()解析：范文 Dear Mr. Max Remington, As our company is purchasing a set of equipment, a lot of materials -have to be translated

9、, which is impossible to do within four months. Could you advertise for two experienced translators in the newspapers? It is urgent.2.Your organisation has undertaken a series of experiments in order to become more cost effective. You have been asked to write a report summarising the results of thes

10、e cost-reducing strategies. . Write the report to the General Manager. including: a general introduction to this reform. One or two of the most effective strategies in this reform, One of the problems that surfaced during the course, what measures were taken to solve the above-mentioned problem. （分数

11、：25.00）_正确答案：()解析：Since we carried out the series of reforms six months ago, our cost has been reduced by more than 25%. Of all the five costreducing strategies we have tried. Two of them have proven the most effective. The first and most effective one was outsourcing packaging. Our old packaging de

12、partment used to take up at least 10% of our work space, labour and management resource. But now, with about the same cost as keeping our own packaging team, we have outsourced this job to a packaging company that gives a more professional service, and above all, a considerable saving of space, man

13、power and brain power. Setting up our own delivery fleet was the second most successful experiment, because the transportation agent we used was over-charging. Now we have hired and trained plenty of low-paid temporary workers for less than half of the commission fee we used to pay, since delivering

14、 fabrics does not need specialised knowledge or skills, and it is not necessary to keep a full-time delivery team. We have re scheduled the delivery times of different workshops so that we can call in only the right number of delivery men for the right amount of work according to the need. The only

15、hindrance we encountered was that some of our workshops objected to the new delivery time slots assigned to them. They all had good reasons, so we sealed this problem by offering them two more days of paid annual leave.二、Part Two(总题数：2，分数：50.00)3.You work in the Market Survey institute. After carefu

16、l research, you receive four charts. Read the following charts which show, the trend of consumer confidence, real hourly wages, employment and credit development. The years are given, while the other numbers are not presented. But the lines in the charts clearly show, the directions of development.

17、. Use the information in the charts to write a report (about 100-120 words) analyzing the reason why the consumer confidence increases. . Write on your Answer Sheet. （分数：25.00）_正确答案：()解析：范文 Near the end of 1994, people suddenly become “rich“, buying a lot of things. We have received the report that

18、the real hourly wages of workers become even less, so they do not have enough money to buy so many things. Although the employment is rising towards the end of 1994, the growth is very slow. Therefore, not many people find jobs to earn enough money to buy goods. Then where does the big consumer conf

19、idence come from? We have discovered that people overspend with various credit cards, buying goods. And they are not worried about returning the borrowed money. This it is our turn to be concerned about this kind of consumer confidence.4.Write a proposal about selling to France. Write 200-250 words

20、on the separate answer paper provided. （分数：25.00）_正确答案：()解析：France is UK“s third largest customer in the world, accounting for around 10% of our total overseas trade, Recently, there has been a significant shift in the nature, of British trade with France, away from petroleum and related products an

21、d towards manufactured goods, with market share in the services sector also growing. Invisibles and investment opportunities There are now more than 2,000 British companies with established subsidiaries or other forms of investment in France. With the advancement of the Channel Tunnel and the comple

22、tion of the single market in view, the scope for further industrial and commercial collaboration is sure to increase. The Presence in France of British banking interests, insurance companies, property developers and legal practitioners continues to grow. In the invisible sector as well as in industr

23、y and commerce, the trend is increasingly towards partnership arrangements with French companies. The Department of Trade and Industry“s French desk has a number of publications available to guide business on trading with France: FranceCountry Profile FranceHints to Exporters FranceAgency Legislatio

24、n FranceForming a Company Further useful information available from DTI includes handouts of French regulatory matters, from rates of VAT (Value Added Tax) to permitted additives in various foodstuffs. Consumer products The French market for consumer goods is similar to that in the UK. Although meth

25、ods of distribution and local tastes vary, with sound marketing practices almost anything can be sold. Demand for gardening and do-it-yourself equipment is expanding rapidly; good quality British food and drink products are increasingly popular; and classical British clothing and more recently conte

26、mporary British fashion design are much appreciated in the French marketplace. Another area where British goods are becoming popular is the giftware, chinaware, jewellery and gift stationery sector. UK sports manufacturers should be aware that golf is now the fastest growing sport in France. The num

27、ber of players is expected to double by 2002. However, competition is strong from the USA and Japan, and British manufacturers are advised to research the market carefully and develop distribution channels as soon as possible. Relevant publications from the Department of Trade and Industry“s French desk are: Marketing Consumer Goods in France Mail Order Houses in France Market Reports and Summaries on: giftware do-it-yourself tableware business and promotional gifts furniture gardening equipment domestic electrical appliances sportsware