[外语类试卷]BEC商务英语(中级)阅读模拟试卷116及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 116及答案与解析 一、 PART ONE 0 How to approach Reading Test Part One In this part of the Reading Test you match seven statements with four short texts. First read each short text and then read the sentences to see which ones refer to the text. Make sure you read each text for overall mean
2、ing. Do not choose an answer just because you can see the same words in the text. Look at the sentences below and the information about mergers and takeovers involving four companies on the opposite page. Which company (A, B, C or D) does each sentence 1 - 7 refer to? For each sentence 1 - 7, mark o
3、ne letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than once. A Tour operator Jarmin Travel is waiting for its chief executive and finance director to make the final decision before making a formal bid for rival HarmonAir. The two companies tried to merge fi
4、ve years ago, when the deal was blocked by the competition authorities. Since then the regulator has eased the criteria by which any merger would be judged. Competition lawyers say a tie-up would almost certainly be allowed this time, and industry analysts believe that both companies are eager for a
5、 merger. B Bus operator Barkway has been hit by stiff competition and dwindling profitability. As a result the company has been forced to scrap its plans to expand overseas and instead will concentrate on growing its existing business. The continuing decline in the companys share price has led to sp
6、eculation that it may fall prey to one of its rivals. This may well prove wrong), though, as Barkways founder and chief executive, Kerry Matthews, has persuaded the board to do everything in its power to resist a takeover. C Carolyn Swaine, the former chief executive of coffee shop chain Marshmonts,
7、 is trying hard to raise capital for a bid for her old company. Swaine left last year after a series of disagreements over Marshmonts future direction, and several top managers are expected to leave if she succeeds in buying the chain. Although Marshmonts is profitable, it is too small to stay indep
8、endent for much longer, and even if Swaine takes control, the company will soon have to become part of a larger chain. D Keston, the respected maker of television programmes, has announced that it has agreed an outline deal to merge with Stardust TV. A year ago, with its profits plunging, Keston fac
9、ed a strong takeover bid by another of its competitors, but fought hard against it, and has since become more profitable. The company is now convinced, however, that its future success lies in being part of a larger organisation. Both Keston and Stardust have a reputation for producing striking tele
10、vision programmes, and a merger is likely to be beneficial, both creatively and financially. 1 This company has changed its attitude towards remaining independent. 2 If this company is taken over, changes are likely to take place in its senior management. 3 This company has renewedits efforts to com
11、bine with a competitor. 4 This company wishes to remain independent. 5 An attempt to buy this company depends on whether enough money is made available. 6 This companys current lack of success means that a competitor may try to take it over 7 This company cannot survive on its own for much longer 二、
12、 PART TWO 7 Read the article below which reviews a new book on company planning. Choose the best sentence from the list on the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. Firms need a better way of plann
13、ing Nick Field, in his book Strategy Management, offers a new approach to help companies map out their future. Many companies have lost the art of strategy-making. They spend too much time looking at process change, organisation and systems. They do not invest enough effort in determining where they
14、 want to be in their markets and how they are going to beat their competitors They have got things out of balance. In many companies, the development of strategy is in crisis. In a recent magazine poll, only six per cent of executives rated their company highly for long-term planning skills. (8) If
15、this figure is accurate, it is not surprising that 29% of the FTSE 100 companies failed to achieve real sales growth between 1992 and 1996, when takeovers are excluded from the figures. There can be no doubt about the value of effective strategy-making. Recent research has shown that what are descri
16、bed as visionary companies - those with clear strategies for the future - deliver higher shareholder returns. They are less at risk from short-term earnings pressures because they know - and they can convince others - that they will survive these. (9) Times have changed. The big company of today is
17、not being defeated by another big company but by the small companies. So how do they do it? And where do companies that are failing in this respect turn? If a company accepts that their strategy development is not the best in the class, if they acknowledge that they need to do more to map out their
18、future, influence rather than be influenced, shape their market instead of being shaped by it, how should they take on this strategy-making challenge? Fields book Strategy Management puts forward a new approach to help companies rediscover the power of forward planning. (10) The book is straightforw
19、ard to understand and use, and offers practical and specific directions. Research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any company. The approach put forward is based on two key building blocks, the first being that any company con
20、sidering its future must have a commitment to win. (11) The second building block is competitive advantage. The author defines four prime areas that differentiate organisations and influence purchase decisions. These are the performance of the product or service, sold at the most attractive price, w
21、ith extraordinary levels of service and strong emotional values. It may require only one of these areas to produce a competitive advantage. Take Coca-Cola for example. (12) Companies can explore how to win by building on their commitment and working around this approach to identify which one or more
22、 of these four sources of advantage will lead to success. A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage. B Through the brand name, the company has established a relationship with customers feelings that has made the product highly
23、successful, C Another survey estimated that only one in ten companies had the information they needed to make strategic decisions. D Lacking any debate about the future, these are typically reduced to a once-a-year form-filling exercise. E If this comes across forcefully enough rivals will see it an
24、d go elsewhere, believing the market will be taken over by another. F In the past, it was generally believed that the scale of the company was the most significant factor. G They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their co
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