【考研类试卷】考研英语阅读理解A节(传统题型)分类精讲科学技术类-(一)及答案解析.doc
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1、考研英语阅读理解 A 节(传统题型)分类精讲科学技术类-(一)及答案解析(总分:100.00,做题时间:90 分钟)一、Section Reading Co(总题数:5,分数:100.00)Imagine browsing a website when an attractive ad for lingerie catches your eye. You dont click on it, merely smile and go to another page. Yet it follows you, putting up more racy pictures, perhaps even th
2、e offer of a discount. Finally, annoyed by its persistence, you frown. “Sorry for taking up your time,“ says the ad, and promptly stops further disturbance. Creepy. But making online ads that not only know you are looking at them but also respond to your emotions will soon be possible, thanks to the
3、 power of image-processing software and the common existence of tiny cameras in computers and mobile devices.Uses for this technology would not, of course, be confined to advertising. There is ample scope to apply it in areas like security, computer gaming, education and health care. But advertisers
4、 are among the first to embrace the idea in earnest. Advertising firms already film how people react to ads, usually in an artificial setting. The participants faces are studied for positive or negative feelings. A lot of research has been done into ways of categorizing the emotions behind facial ex
5、pressions. Some consumer-research companies also employ cameras to track eye movements so they can be sure what their subjects are looking at. This can help determine which ads attract the most attention and where they might be placed for the best effect on a web page.One of the companies doing such
6、 work, Realeyes, which is based in London, has been developing a system that combines eye-spying webcams with emotional analysis. Mihkel Jaatma, who founded the company in 2007, says that his system is able to detect a persons mood by plotting the position of facial features, such as eyebrows, mouth
7、 and nostrils, and employing clever programs to interpret changes in their alignmentas when eyebrows are raised in surprise, say. Add eye-movement tracking, hinting at which display ads were overlooked and which were studied for any period of time, and the approach offers precisely the sort of quant
8、itative data brand managers yearn for.At present the system is being used on purpose-built websites with, for instance, online research groups testing the effect of various display ads. The next step is to make interactive ads. Because they can spot the visual attention given to them, as well as the
9、 emotional state of the viewer, these ads could change their responses.As similar technologies become widespread, privacy concerns will invariably increase. People would need to give consent to their webcams being used in this way, Mr. Jaatma admits. One way to persuade Internet users to grant acces
10、s to their images would be to offer them discounts on goods or subscriptions to websites.(分数:20.00)(1).The imagined situation in Paragraph 1 introducesA. an effective way of displaying advertisements.B. a method of getting rid of annoying commercials.C. an image-processing software used in promotion
11、.D. an innovative technology tracking peoples emotions.(分数:4.00)A.B.C.D.(2).According to Paragraph 2 ,the study of peoples emotional responses to adsA. contributes to the wide use of interactive ads in various fields.B. helps to improve the way in which online ads are displayed.C. classifies the dif
12、ferent emotions of the subjects in real life.D. opens a door to a better acceptance of online advertisements.(分数:4.00)A.B.C.D.(3).The emotional analysis by Realeyes company mainly focuses onA. eye movements.B. psychological disorders.C. facial expressions.D. quantitative data.(分数:4.00)A.B.C.D.(4).In
13、teractive ads are featured byA. smart responses.B. identification of attention.C. recognition of emotions.D. acute observation.(分数:4.00)A.B.C.D.(5).As for the new technology, use of webcams would be forbidden whenA. intellectual property is concerned.B. Internet users do not permit it.C. the technol
14、ogy becomes popular.D. no discounts or other services are provided.(分数:4.00)A.B.C.D.Treating waste water is energy intensive. In the US, it sucks up the equivalent output of four of the countrys biggest power plants every year. But it neednt be such a drain on resourcessoon it might be able to earn
15、its keep. A team led by Hong Liu from Oregon State University in Corvallis has plans for microbial fuel cells that will reclaim energy from waste water and produce around 2.87 watts per litre of waste water. That is almost double the amount of electrical power usual for such a cell. And its by-produ
16、cts could be harnessed to create cheap, biodegradable plastics.Waste water holds huge amounts of energy, bound up in organic molecules, but it can be difficult to access. The Oregon fuel ceils run on microbes that would normally digest organic matter to produce water. In a fuel cell, though, isolate
17、d from oxygen, that conversion stops and electrons, which are bundled with protons and oxygen to form water, are pulled away from the microbes by the potential between a cathode and an anode, creating an electrical current.As well as transferring the mixture of microbes on the electrodes, the Oregon
18、 design has also managed to squash far more electrodes into the fuel cell than on previous versions. Liu says her lab aims to scale up the device within the next five years and make it cheaper. The by-products of waste water treatment can be harnessed too. Engineers are working on a way to convert m
19、ethane into biodegradable plastics.The dream plastic would be biodegradable, made from organic materials, and break down easily. At the moment, polyhydroxyalkanoate (PHA) seems like the best bet. But PHA plastics are manufactured by genetically modified bacteria fed on sugars in a process that is bo
20、th expensive and complex, making it hard for them to compete with conventional plastics. In the past, researchers have used the by-products of waste water treatment to generate fuel and sometimes even to create plastics, but nearly all these attempts have focused on the solid waste and chemicals. Be
21、cause the solid waste is made of many diverse components, it produces a less stable plastic.So Molly Morse of Mango Materials in California and colleagues are now using methane, another major by-product of treating waste water. Methanotrophs, simple organisms that feed on methane, are much better at
22、 converting it into polymers than typical bacteria are at converting sugar into plastics. Methane is pumped into a vat of methanotrophsharvested from the waste water treatment plant itselfalong with a bubbling stream of oxygen and a few other nutrients. The end result is a polymer powder that can be
23、 separated from the mass of bacteria and turned into pellets for shaping into commercial plastic products.(分数:20.00)(1).What can we learn about Hong Lius plans?A. They will call for recognition of the pubic.B. They will protect energy from further losing.C. They have failed to properly preserve ener
24、gy.D. They can recover useful things from waste products.(分数:4.00)A.B.C.D.(2).According to the passage, the energy in waste waterA. doesnt reach the amount for usage.B. is easy to be acquired and stocked.C. can be transformed into electrical power.D. can only be used in producing plastics.(分数:4.00)A
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