【考研类试卷】北京航空航天大学真题2009年及答案解析.doc
《【考研类试卷】北京航空航天大学真题2009年及答案解析.doc》由会员分享,可在线阅读,更多相关《【考研类试卷】北京航空航天大学真题2009年及答案解析.doc(32页珍藏版)》请在麦多课文档分享上搜索。
1、北京航空航天大学真题 2009年及答案解析(总分:80.00,做题时间:90 分钟)一、Part Listening Com(总题数:0,分数:0.00)二、Part Reading Compr(总题数:4,分数:30.00)Passage 1To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primari
2、ly on the efficient production of goods, and then relied on persuasive salesmanship“ to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.Marketing, on the other hand, focuses on the wants of cons
3、umers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the
4、 makers and dealers first try to fred out what the consumer wants to buy and then go about making it according to consumer demand.This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity-the fkrrn and the
5、 customer. Each must be satisfied before trade occurs. Successful merchants and producer and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such
6、 slogans as “Have It Your Way“ and “Youre the Boss“. A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoratio
7、n of the Classic Coke, which was then marketed alongside the new. King customer ruled !(分数:7.50)(1).A good knowledge of the difference between marketing and selling leads to_A. the efficient production of goodsB. a perfect command of salesmanshipC. a basic command of the marketing conceptD. the conv
8、ersion of goods into money(分数:1.50)A.B.C.D.(2).Not too long ago, industries focused on_A. producing and selling goods B. the needs and wants of customersC. the selling of new products D. moving goods to the market(分数:1.50)A.B.C.D.(3).The very core of marketing lies in _A. all understanding of consum
9、er needsB. the efficient movement of goodsC. developing new wants for consumer goodsD. making goods readily available to customers(分数:1.50)A.B.C.D.(4).A successful business deal can take place only when_A. the customer is satisfied at the expense of the companyB. a company makes a big profitC. consu
10、mer satisfaction and company profit are given equal importanceD. priority is given to the requirements of the customer(分数:1.50)A.B.C.D.(5).The last sentence of the passage suggests that _A. the consumer should be allowed to do things his own wayB. the consumer should be treated like a kingC. the con
11、sumer should have the final say in the selling of any productD. the consumer should be advised on what to buy(分数:1.50)A.B.C.D.Passage 2For several years, scientists have been testing a substance called interferon (干扰素), a potential wonder drug that is proving to be effective in treating a variety of
12、 ailments, including virus infections, bacteria infections, and tumors. To date, the new drug has provoked no negative reaction of sufficient significance to discourage its use. But in spite of its success, last year only one gram was produced in the entire world.The reason for the scarcity lies in
13、the structure of interferon. A species of specific protein, the interferon produced from one animal species cannot be used in treating another animal species. In other words, to treat human beings, only interferon produced by human beings may be used. The drug is produced by infecting white blood ce
14、lls with a virus. Fortunately, it is so powerful that the amount given each patient per injection is very small.Unlike antibiotics, interferon does not attack germs directly. Instead, it makes unaffected cells resistant to infection, and prevents the multiplication of viruses within cells.As you mig
15、ht conclude, one of the most dramatic uses of interferon has been in the treatment of cancer. Dr. Hans Strander, research physician at Swedens famous Karolinska Institute, has treated more than one hundred cancer patients with the new drug. Among a group of selected patients who has undergone surgic
16、al procedures for advanced cancer, half were given interferon. The survival rate over a three-year period was 70 percent among those who were treated with interferon as compared with only 10 to 30 percent among those who have received the conventional treatments.In the United States, a large-scale p
17、roject supported by the American Cancer Society is now underway. If the experiment is successful, interferon could become one of the greatest medical discoveries of our time.(分数:7.50)(1).In what does interferon differ from antibiotics?A. Interferon has serious side effects, whereas antibiotics do no
18、t.B. Interferon is available in large supply, whereas antibiotics are not.C. Antibiotics are very effective, while interferon is not.D. Antibiotics kill germs by attacking them directly, while interferon does not.(分数:1.50)A.B.C.D.(2).What effect does interferon have on infection?A. It provokes a neg
19、ative reaction.B. It keeps healthy cells from becoming infected.C. It causes healthy cells to grow.D. It attacks viruses.(分数:1.50)A.B.C.D.(3).Interferon is produced by _A. infecting viruses, bacteria, and tumors with a drugB. infecting proteins with a virusC. infecting white blood cells with a virus
20、D. infecting viruses with proteins(分数:1.50)A.B.C.D.(4).Interferon has not been widely used because it is _A. still very dangerousB. not yet available in the United StatesC. difficult to produce in large quantitiesD. not effective for human beings(分数:1.50)A.B.C.D.(5).Which of the following is true of
21、 the results of Dr. Stranders experiments?A. Both interferon and conventional treatments should be used to ensure the survival of the patients.B. At the end of three years, only ten to thirty percent of the patients who had not received interferon died.C. Only the patients who received interferon su
22、rvived.D. Most of the patients who were treated with interferon survived.(分数:1.50)A.B.C.D.Passage 3The biosphere is the name biologists give to the sort of skin on the surface of this planet that is inhabitable by living organisms. Most land creatures occupy only the interface between the atmosphere
23、 and the land; birds extend their range for a few hundred feet into the atmosphere; burrowing invertebrates (无脊椎动物) such as earthworms may reach a few yards into the soil but rarely penetrate farther unless, it has been recently disturbed by men. Fish cover a wider range, from just beneath the surfa
24、ce of the sea to those depths of greater than a mile inhabited by specialized creatures. Fungi (真菌) and bacteria are plentiful in the atmosphere to a height of about half a mile, blown there by winds from the lower air. Balloon exploration of the stratosphere (同温 层) as long ago as 1936 indicated tha
- 1.请仔细阅读文档,确保文档完整性,对于不预览、不比对内容而直接下载带来的问题本站不予受理。
- 2.下载的文档,不会出现我们的网址水印。
- 3、该文档所得收入(下载+内容+预览)归上传者、原创作者;如果您是本文档原作者,请点此认领!既往收益都归您。
下载文档到电脑,查找使用更方便
5000 积分 0人已下载
下载 | 加入VIP,交流精品资源 |
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 考研 试卷 北京 航空航天大学 2009 答案 解析 DOC
