[考研类试卷]考研英语(阅读)模拟试卷218及答案与解析.doc
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1、考研英语(阅读)模拟试卷 218 及答案与解析Part ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)0 The staggering variety of free stuff available on the Internet sometimes seems to have repealed the first law of economics: Theres no such thing as a fr
2、ee lunch. But as so often happens, the dismal science actually has it right. When it looks like youre getting something for nothing, somebody is paying, and its often instructive to know who that is.Ive been testing a new phone service called ooma that provides an interesting case in point. Once you
3、 pay $399 up front for a box called the ooma Hub and connect it to your phone and the Internet via your home network, you are promised free, unlimited phone calls over two lines, plus voice mail. The system works fine and is simple to set up.When a voice-over-Internet call has to go to a regular pho
4、ne number, a service such as ooma usually has to pay a termination fee“ to a carrier such as Verizon. Skype, for example, charges 2% per minute for calls outside the Skype network. But ooma avoids this by using some of its customersthose who have kept regular phone linesto serve as gateways onto the
5、 local phone network at no charge.When you want to call outside the ooma network, the call moves from your Hub over the Internet to a second landline-connected Hub within the destinations local calling area. The Hub dials the target number and patches the call through. In effect, ooma customers with
6、 landlines pay to keep the whole system going. You dont even notice if your landline is being used because your own phone calls go out over your broadband connection, with your flat-rate monthly phone bill covering the ooma traffic. In fact, this improves the efficiency of the phone system by puttin
7、g idle lines to work. But if ooma ever gains real traction, I expect a legal assault from big phone companies, which are losing income from termination fees.Web services do take advantage of genuine economies. The phone network is more expensive than the Net. Lots of Net players build on these advan
8、tages. Skype relies on selected users who act, often without their knowledge, as “super nodes“ to manage the system. FreeC provides calls by taking advantage of regulatory quirksnamely, the stiff termination fees long-distance carriers must pay to certain rural phone companies that handle calls into
9、 their territory. In effect, the free conferences are subsidized by customers and shareholders of the long-distance carriers. You may as well enjoy free calls while you can. But its always a good idea to read the fine print. If it isnt obvious whos paying for a free service, it might well be you.1 T
10、he phrase “a free lunch“ (Para 1) implies that the free stuff on the Internet seems to be _.(A)totally free(B) impossible as a free lunch(C) as right as the science(D)paid by someone you know2 The ooma system promised free, unlimited phone calls by _.(A)connecting the ooma Hub to your phone(B) takin
11、g advantage of their customers(C) paying termination fee to carrier Verizon(D)keeping regular local phone lines3 It could be concluded from the passage that the ooma service _.(A)worked illegally by losing termination fees(B) improved the efficiency of the phone system(C) was paid by the ooma custom
12、ers(D)covered the ooma traffic by broadband connection4 One cannot notice if the landline is being used by others because _.(A)the ooma traffic cannot be calculated by the outside network(B) your monthly phone bill still remains stable with new traffic(C) your Hub will dial the target number from a
13、second Hub(D)the whole system keeps going with the broadband connection5 The author suggests that readers _.(A)enjoy their free calls(B) pay their bills by themselves(C) read carefully their bills(D)avoid paying others bills5 Technology is supposed to make our lives easier, allowing us to do things
14、more quickly and efficiently. But too often it seems to make things harder. This spiral of complexity, often called “feature creep,“ costs consumers time, but it also costs businesses money.Product returns in the U.S. cost a hundred billion dollars a year, and a recent study by Elke den Ouden, of Ph
15、ilips Electronics,found that at least half of returned products have nothing wrong with them. Consumers just couldnt figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppable?In part, feature cree
16、p is the product of the so-called internal-audience problem: the people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily whats best for consumers. The engineers tend not to notice when more options make a produ
17、ct less usable. And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers.You might think, then, that companies could avoid feature creep by just paying attention to what customers really want. But thats where the trouble begins, because
18、although consumers find overloaded gadgets unmanageable, they also find them attractive. It turns out that when we look at a new product in a store we tend to think that the more features there are, the better. Its only once we get the product home and try to use it that we realize the virtues of si
19、mplicity.It seems odd that we dont anticipate feature fatigue and thus avoid it. But, as numerous studies have shown, people are not, in general, good at predicting what will make them happy in the future. As a result, we will pay more for more features because we systematically overestimate how oft
20、en well use them. We also overestimate our ability to figure out how a complicated product works.The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies.A product that doesnt have enough features may fail to catch our eye in the
21、 store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMWs original iDrive system did.6 In the first paragraph, the author mainly discusses _.(A)the benefits brought by the advanced technology(B) the recent study conducted by Elke den Ouden(C) t
22、he loss incurred by the feature creep of technology(D)many problems of usability known by the consumers7 Which of the following is true according to the second paragraph?(A)It is the audience problem that leads to feature creep.(B) What matters to designers and marketers is not good for consumers.(C
23、) Feature creep brings blessings to the people in marketing and sales.(D)The engineers will not pay attention to the quality of the products.8 Companies find it difficult to avoid feature creep because consumers _.(A)find complex gadgets easy to manage(B) are attracted by gadgets with more features(
24、C) do not like the gadgets featured by simplicity(D)know the virtues of complexity very well9 It is stated in Paragraph 4 that the buyers generally _.(A)are too confident of their ability to use the complicated products properly(B) are deeply convinced that all the products work in a simple way(C) a
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