[考研类试卷]在职艺术硕士(MFA)全国联考英文阅读理解模拟试卷1及答案与解析.doc
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1、在职艺术硕士(MFA )全国联考英文阅读理解模拟试卷 1 及答案与解析一、英文阅读理解题0 Believe it or not, optical illusion (错觉) can cut highway crashes.Japan is a case in point. It has reduced automobile crashes on some roads by nearly 75 percent using a simple optical illusion. Bent stripes, called chevrons (人字形), painted on the roads mak
2、e drivers think that they are driving faster than they really are, and thus drivers slow down.Now the American Automobile Association Foundation for Traffic Safety in Washington D.C. is planning to repeat Japans success. Starting next year, the foundation will paint chevrons and other patterns of st
3、ripes on selected roads around the country to test how well the patterns reduce highway crashes.Excessive speed plays a major role in as much as one fifth of all fatal traffic accidents, according to the foundation. To help reduce those accidents, the foundation will conduct its tests in areas where
4、 speed-related hazards are the greatestcurves, exit slopes, traffic circles, and bridges.Some studies suggest that straight, horizontal bars painted across roads can initially cut the average speed of drivers in half. However, traffic often returns to full speed within months as drivers become used
5、to seeing the painted bars.Chevrons, scientists say, not only give drivers the impression that they are driving faster than they really are but also make a lane appear to be narrower. The result is a longer lasting reduction in highway speed and the number of traffic accidents. (227 words)1 The pass
6、age mainly discusses_.(A)a new way of highway speed control(B) a new pattern for painting highways(C) a new approach to training drivers(D)a new type of optical illusion2 On roads painted with chevrons, drivers tend to feel that_.(A)they should avoid speed-related hazards(B) they are driving in the
7、wrong lane(C) they should slow down their speed(D)they are approaching the speed limit3 The advantage of chevrons over straight, horizontal bars is that the former(A)can keep drivers awake(B) can cut road accidents in half(C) will have a longer effect on drivers(D)will look more attractive4 The Amer
8、ican Automobile Association Foundation for Traffic Safety plans to(A)try out the Japanese method in certain areas(B) change the road signs across the country(C) replace straight, horizontal bars with chevrons(D)repeat the Japanese road patterns5 What does the author say about straight, horizontal ba
9、rs painted across roads?(A)They are falling out of use in the United States.(B) They tend to be ignored by drivers in a short period of time.(C) They are applicable only on broad roads.(D)They cannot be applied successfully to traffic circles.5 We can see how the product life cycle works by looking
10、at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular“ coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage o
11、f rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the pro
12、duct life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many
13、students carry today were originally designed for the military?Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extens
14、ion strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once change
15、d styles dramatically from year to year to keep demand from falling. (262 words)6 According to the passage, when people grow fond of one particular brand of a product, its sales will_.(A)decrease gradually(B) improve enormously(C) become unstable(D)remain at the same level7 The first paragraph tells
16、 us that a new product is_.(A)usually introduced to satisfy different tastes(B) often inferior to old ones at first(C) often more expensive than old ones(D)not easily accepted by the public8 Marketers need to know which of the four stages a product is in so as to_.(A)work out marketing policies(B) p
17、romote its production(C) speed up its life cycle(D)increase its popularity9 The author mentions the example of “ backpacks“ (Line 5, Para. 2) to show the importance of_.(A)pleasing the young as well as the old(B) exploring new market sections(C) increasing usage among students(D)serving both militar
18、y and civil needs10 In order to recover their share of the world market, U.S. auto makers are(A)improving product quality(B) increasing product features(C) modernizing product style(D)re-positioning their product in the market10 In 1993, New York State ordered stores to charge a deposit on beverage
19、(饮料) containers. Within a year, consumers had returned millions of aluminum cans and glass and plastic bottles. Plenty of companies were eager to accept the aluminum and glass as raw materials for new products. But because few could figure out what to do with the plastic, much of it wound up buried
20、in landfills (垃圾填埋场). The problem was not limited to New York. Unfortunately, there were too few uses for second-hand plastic.Today, one out of five plastic soda bottles is recycled (回收利用) in the United States. The reason for the change is that now there are dozens of companies across the country bu
21、ying discarded plastic soda bottles and turning them into fence posts, paint brushes, etc.As the New York experience shows, recycling involves more than simply separating valuable materials from the rest of the rubbish. A discard remains a discard until somebody figures out how to give it a second l
22、ifeand until economic arrangements exist to give that second life value. Without adequate markets to absorb materials collected for recycling, throwaways actually depress prices for used materials.Shrinking landfill space, and rising costs for burying and burning rubbish are forcing local government
23、s to look more closely at recycling. In many areas, the East Coast especially, recycling is already the least expensive wastemanagement option. For every ton of waste recycled, a city avoids paying for its disposal, which, in parts of New York, amounts to saving of more than $ 100 per ton. Recycling
24、 also stimulates the local economy by creating jobs and trims the pollution control and energy costs of industries that make recycled products by giving them a more refined raw material. (287 words)11 What regulation was issued by New York State concerning beverage containers?(A)Beverage companies s
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