[考研类试卷]MBA(英语)翻译练习试卷8及答案与解析.doc
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1、MBA(英语)翻译练习试卷 8 及答案与解析一、Section IV TranslationDirections: In this section there is a passage in English. Translate the passage into Chinese and write your translation on ANSWER SHEET 2.1 (1) If you believe the Macroeconomists, Europes new common currency will bring either economic chaos or the dawn
2、of a new era of growth, restructuring, and prosperity. But for those who will be dealing with the euro on a daily basis, the new currency leads to a much more pragmatic dilemma: just how to put a price on everything from butter to Big Macs.Theres little doubt that consumer demand will lead to some p
3、ricing changes, especially after euro notes and coins are issued in 2002. Consider Magnum ice cream bars, which Unilever sells across Europe. In France they cost about $2.50, while in the Netherlands they cost $1 Priced in guilders and francs, the difference isnt so noticeable. (2) But when priced i
4、n euros beginning next year, French ice cream lovers will soon figure out that theyre paying 2.5 times what the Dutch are paying. The same is true for a vast number of products. “Currently we have different prices in different countries, which isnt so visible with different currencies,“ says Gunther
5、 Moissl of German mail order house Quelle Schickendanz. “The moment you price in euros, you can see it “Of course, nobody is going to drive across borders just to buy cheaper ice cream. But they already do for big-ticket items such as cars. (3) Moreover, says Jan Haars, Unilever treasurer: “The atti
6、tude of the consumer toward your product may change if he feels ice cream is twice as expensive at home as it is somewhere else.“Thus, most everybody thinks the euro will force prices to converge. Volkswagen, which has been slapped with fines by the European Commission for trying to keep Germans fro
7、m buying its cars at cheaper prices in Italy, says it has already narrowed price diffentials to 105. Wolfgang Hartung, head of the Euro project at Daimler-Benz, warns that anyone who thinks they can maintain vastly different prices in the era of the euro is engaged in wishful thinking. “People are t
8、oo well-informed, says Hartung.Big price differences for the same product have been a fact Of life for years in Europe. (4) Manufacturers justify this by citing differences in taxes, distribution and labor costs, foreign-exchange risk, even local taste. For example, Quelle says it charges German wom
9、en more for bathing suits than Spanish women because Germans demand higher quality. “In Germany, the weight of the fabric must be higher, says Moissl, Quelles controller.”The Spanish accept poorer quality.“Moissls not too concerned about maintaining price differentials for bathing suitslocal tastes
10、in fashion, for instance, can justify ongoing price differentialsbut the pricing of such things as CD players is more problematic. The product doesnt differ much and can easily be shipped across borders. (5) Quelle says it is thinking about raising prices in less expensive countries to prevent middl
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