[考研类试卷]MBA（英语）模拟试卷11及答案与解析.doc

《[考研类试卷]MBA（英语）模拟试卷11及答案与解析.doc》由会员分享，可在线阅读，更多相关《[考研类试卷]MBA（英语）模拟试卷11及答案与解析.doc（33页珍藏版）》请在麦多课文档分享上搜索。

1、MBA（英语）模拟试卷 11及答案与解析 一、 Section I Vocabulary Directions: There are 20 incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the one that best completes the sentence and mark your answers on ANSWER SHEET 1. 1 Mark often attempts to escape _ whenev

2、er he breaks traffic regulations. （ A） having been fined （ B） being fined （ C） to have been fined （ D） to be fined 2 There is some evidence _ dishonesty may ebb and flow. （ A） why （ B） how （ C） when （ D） that 3 All _ is a continuous supply of the basic necessities of life. （ A） what is needed （ B） t

3、he time needed （ C） for our needs （ D） that is needed 4 The project requires more labor than _ because it is extremely difficult. （ A） has been put in （ B） have been put in （ C） being put in （ D） to be put in 5 Chinese farmers are earning _ money per capita today as they did fifteen years ago. （ A）

4、more than twice （ B） as twice （ C） twice more than （ D） more than twice as much 6 Whatever the causes, English is currently more widely spoken and written than any other language （ A） ever was （ B） has ever been （ C） had ever been （ D） would ever be 7 Some companies have introduced _ working time wi

5、th less emphasis on pressure and more on efficiency. （ A） rigid （ B） limited （ C） flexible （ D） strict 8 Everyone pays the same tax rate, irrespective _ whether they are married or single. （ A） of （ B） to （ C） from （ D） with 9 The purpose of a _ is to cut down imports in order to protect domestic in

6、dustry and workers from foreign competition. （ A） tax （ B） toll （ C） fee （ D） tariff 10 In the darkness, it is difficult for us to _ the tower from the other buildings around it. （ A） distinguish （ B） divide （ C） separate （ D） discover 11 Theres something _ her that makes you most willing to take or

7、ders from her. （ A） with （ B） in （ C） about （ D） for 12 According to the weather forecast, which is usually _, it will snow this afternoon. （ A） accurate （ B） precise （ C） exact （ D） perfect 13 Well-trained college graduates, especially those who have a good command of one or two foreign languages,

8、are in great _ in the labor market. （ A） need （ B） requirement （ C） search （ D） demand 14 The president of the company _ why the other members of the committee hadnt been informed of this important news. （ A） required （ B） acquired （ C） inquired （ D） requested 15 She refused to tell us the _ of the

9、news although we insisted that she should. （ A） source （ B） beginning （ C） birth （ D） origin 16 John Dewey believed that education should be a preparation for life, that a person learns by doing, and that teaching must _ the curiosity and creativity of children. （ A） seek （ B） stimulate （ C） pursue

10、（ D） secure 17 To _ the world peace has been one of the most crucial functions of the United Nations since it was founded in 1945. （ A） sustain （ B） maintain （ C） contain （ D） retain 18 Mobile telecommunications _ is expected to double in Shanghai this year as a result of a contract signed between t

11、he two companies. （ A） potential （ B） possession （ C） impact （ D） capacity 19 John was very upset because he was _ by the police with breaking the law. （ A） sentenced （ B） arrested （ C） accused （ D） charged 20 David likes country life and has decided to _ farming. （ A） go in for （ B） go back on （ C）

12、 go along with （ D） go through with 二、 Section II Cloze Directions: Read the following passage. For each numbered blank there are four choices marked A, B, C and D. choices the best one and mark your answers on ANSWER SHEET 1. 20 In 1999, the price of oil hovered around 16 a barrel. By 2008, it had

13、(21) _ the 100 a barrel mark. The reasons for the surge (22) _ from the dramatic growth of the economies of China and India to widespread (23) _ in oil-producing regions, including Iraq and Nigerias delta region. Triple-digit oil prices have (24) _ the economic and political map of the world, (25) _

14、 some old notions of power. Oil-rich nations are enjoying historic gains and opportunities, (26) _ major importersincluding China and India, home to a third of the worlds population (27) _ rising economic and social costs. Managing this new order is fast becoming a central (28) _ of global politics.

15、 Countries that need oil are clawing at each other to (29) _ scarce supplies, and are willing to deal with any government, (30) _ how unpleasant, to do it. In many poor nations with oil, the profits are being lost to corruption, (31) _ these countries of their best hope for development. And oil is f

16、ueling enormous investment funds run by foreign governments, (32) _ some in the West see as a new threat. Countries like Russia, Venezuela and Iran are well supplied with rising oil (33) _ , a change reflected in newly aggressive foreign policies. But some unexpected countries are reaping benefits,

17、(34) _ costs, from higher prices. Consider Germany. (35) _ it imports virtually all its oil, it has prospered from extensive trade with a booming Russia and the Middle East. German exports to Russia (36) _ 128 percent from 2001 to 2006. In the United States, as already high gas prices rose (37) _ hi

18、gher in the spring of 2008, the issue cropped up in the presidential campaign, with Senators McCain and Obama (38) _ for a federal gas tax holiday during the peak summer driving months. And driving habits began to (39) _ , as sales of small cars jumped and mass transport systems (40) _ the country r

19、eported a sharp increase in riders. （ A） come （ B） gone （ C） crossed （ D） arrived （ A） covered （ B） discovered （ C） arranged （ D） ranged （ A） intensity （ B） infinity （ C） insecurity （ D） instability （ A） drawn （ B） redrawn （ C） retained （ D） reviewed （ A） fighting （ B） struggling （ C） challenging （

20、D） threatening （ A） and （ B） while （ C） thus （ D） though （ A） confine （ B） conflict （ C） conform （ D） confront （ A） problem （ B） question （ C） matter （ D） event （ A） look for （ B） lock up （ C） send out （ D） keep off （ A） no matter （ B） what if （ C） only if （ D） m spite of （ A） abolishing （ B） depriv

21、ing （ C） destroying （ D） eliminating （ A） what （ B） that （ C） which （ D） whom （ A） interests （ B） taxes （ C） incomes （ D） revenues （ A） as many as （ B） as good as （ C） as far as （ D） as well as （ A） Although （ B） Because （ C） Since （ D） As （ A） advanced （ B） grew （ C） reduced （ D） multiplied （ A） ev

22、en （ B） still （ C） rather （ D） fairly （ A） asking （ B） requesting （ C） calling （ D） demanding （ A） change （ B） turn （ C） shift （ D） transform （ A） for （ B） from （ C） across （ D） over 三、 Section III Reading Comprehension Directions: Read the following four passages. Answer the questions below each pa

23、ssage by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. 40 Selling is the direct confrontation between the company and its customer. Management training and material tend to be devoted to “closing the sale”, “effective presentation skills“, “use of visual aids“ , and so on. The one aspe

24、ct of selling which is often neglected is “prospecting(寻找可能的顾客 )“. In advance of any direct selling activity or, indeed, any promotion, it is important to take time and allocate resources to prospecting for clients. Prospecting identifies buyers and makes the best use of time available for selling.

25、It is the quality, not the quantity, of prospects that matters. Market segmentation(条块化 ) will show the market segment most likely to yield buyers, e.g. manufacturing companies with a turnover in excess of 5 million within 50 miles of your offices. Building up a prime prospect file is the most valua

26、ble activity a salesperson can do. Once achieved, canvassing(游说顾客 ) is necessary only to “top up“ the prospect reservoir when the level drops; that is, a prospect is converted to a customer, ceases to be a prime prospect and is replaced by another prime prospect. The prospect file will help only if

27、it is kept up to date and used systematically. A follow-up or bring-forward system will force you to plan your time effectively. The selection of prospects can be done at the desk or by telephone. It involves a relatively low cost resource, compared with a field salesperson. The use of computers ena

28、bles companies to develop a database of prospects which can be used interactively, depending on sales objectives or changes in strategy. By using a computerized marketing database, you can analyze important factors such as source of prospect/lead, date last called, change in staff. A new sales in a

29、market sector can open the door to acquiring a number of new prospects in this sector. 41 According to the author, in selling people do not attach importance to _. （ A） management training and material （ B） effective presentation skills （ C） search for possible customers （ D） successful conclusion o

30、f deals 42 The word “prospects“ in the passage most probably means _. （ A） things that may become very popular in the near future （ B） products that may be well received by customers （ C） managers who try to promote the sales of a product （ D） people who are expected to buy a product soon 43 One thi

31、ng that is considered most valuable for a salesperson to do is _. （ A） establishing a prime prospect file （ B） opening a management training course （ C） making use of time and money available （ D） obtaining sufficient time and resources 44 The following are all the benefits of computerization except

32、 _. （ A） enabling companies to develop a database of prospects （ B） securing an annual turnover in excess of 5million （ C） using database of prospects interactively （ D） analyzing many important factors 45 Which of the following do you think is the best title for the passage? （ A） A Useful Sales Act

33、ivity. （ B） Helpful If Done Systematically. （ C） An Important but Often Neglected Sales Activity. （ D） A Newly-created Sales Activity. 45 In 1985, the Coca-Cola company made the decision to change the formula(配方 ) of its leading soft drink. The change was based on the findings of many market studies

34、. These studies had shown that the general response to the new product was good. However, the change of the traditional. Coca-Cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-Cola. The most important re

35、ason why New Coke was rejected was the emotional relationship that existed between drinkers and the old soft drink formula, Drinking Coca-Cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Cokes formula but also in the tradition

36、al values and memories that it represented to the drinkers. “We had taken away more than the product Coca-Cola. We had taken away a little part of them and their past“. The drinkers rejected this “improvement“ because “they believed that Coke stood for traditional value,so they felt betrayed when th

37、e product changed completely overnight“. Although a lot of research was done by Coca-Cola company, it didnt show the depth of drinkers emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappea

38、rance of the old, traditional Coca-Cola. The weakness of the research was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps

39、have been able to demonstrate the close relationship existing between drinkers and product. 46 Coca-Cola company changed the formula in 1985 because _. （ A） it was rejected by the majority of drinkers （ B） its market studies supported the change in the formula （ C） it carried out many market researc

40、h for expansion （ D） it simply felt the need to make the change 47 According to the Passage, the drinkers rejected New Coke because of _. （ A） late response to the market by Coca-Cola company （ B） reproduction of Coca-Colas old drink formula （ C） strong dislike by Coca-Colas regular drinkers （ D） em

41、otional relationship between drinkers and the old soft drink 48 Coca-Cola product was believed to stand for _. （ A） traditional values and good memories （ B） traditional customs and happy days （ C） past honors and efficient management （ D） top quality and wonderful taste 49 Which of the following st

42、atements is true? （ A） Research by Coca-Cola considered emotional factors. （ B） Coca-Cola did not carry out sufficient research. （ C） Research by Coca-Cola was quantitative rather than qualitative. （ D） Research by Coca-Cola was both quantitative and qualitative. 50 The author of the article clearly

43、 indicates that _. （ A） the weakness of the research could have been removed （ B） Coca-Cola should have measured the quantitative factors more carefully （ C） Coca-Cola should have done a more extensive qualitative study （ D） a slower change of the product might have improved the sales of the company

44、 50 There are more differences between the United States and Japan than conflicting values during World War II. Cultural and societal differences between the two nations and its peoples shaped beliefs and perceptions and thus interactions within those societies and between them as well. The Japanese

45、 media made sure to cast the United States in a negative light during the war. Even afterward, they would distort everything from Ted Kennedys car accident and the death of Mary Jo Kopechne to important battles and events. During World War II, newspapers tried to give the public what they wanted for

46、 morale. Positive news was widely broadcast, but anything negative was also distorted or hidden. Sons or husbands who died during World War II were heroes, for sure, but the concept of suicide missions was unknown to the Japanese. The dropping of “warning fliers“ by the United States before the atom

47、ic bomb was let go is controversial. Some feel they were fair and that the Japanese denied their existence and failed to adequately warn the people. Others think they were a part of psychological warfare, really dropped after Anola Gay flew off to Hiroshima, and merely acting as a doubtful precursor

48、 of any future attacks. The war and the role of the Japanese government caused uncertainty and hatred among the Japanese toward Americans. Any of the few white people living in Japan sometimes had their houses searched - not by the government, but by curious neighbors. “What I never got used to was

49、my home being searched; nothing ever stolen, just investigated frequently,“ said one American woman living in Japan at the time. The Japanese looked upon Americans as crude and immoral, by their standards, as a melting pot without a culture of its own. They also underestimated Americas ability to unite for a cause and deve