[外语类试卷]BEC商务英语(高级)写作模拟试卷28及答案与解析.doc
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1、BEC商务英语(高级)写作模拟试卷 28及答案与解析 一、 PART ONE 1 Look at the graph below which shows the changes of the profits made by three chain stores (A, B and C) of a big retailing company in different parts of the city from 1998 to 2003. Using the information, write a short report to sum up the information below and
2、 try to give some reasons for the changes. Write 120-140 words on the separate answer paper provided. 二、 PART TWO 2 Answer ONE of the Questions 2, 3 or 4 below. 1. Question 2 You work as a sales manager with a trade company. Now youve been required to write a report about the unsatisfactory situatio
3、n of the sales volume and income of the company in the first two months. Write your report, outlining some of the problems the company has, concerning sales and suggesting solutions. Refer to at least three of the following areas: the sales volume and sales income; the promotion; the pricing policy;
4、 new product development. Write 200-250 words on the separate answer paper provided. 2. Question 3 You work for a manufacturing company as an assistant to the advertising manager and your department is planning an advertising program for a new product of your company. You are asked to make a proposa
5、l for this advertising program first. Write the proposal for the advertising manager, including the following points: to choose the media from the list: TV, radio, newspaper, magazines, outdoor billboards, public transportation vehicles, yellow pages of telephone directory, direct mail, Internet, an
6、d others; the reasons for your choices; the market coverage of the selected media; the budget for using the selected media. Write 200-250 words on the separate answer paper provided. 3. Question 4 You have received a letter from an advertising company and they complained about some problems they met
7、 with when they used your products, 5 photocopiers. Youve decided to answer the letter at once. Writer your letter to deal with the problem, including the following information: to express thanks and appreciation for their use of your products; to say sorry for the problem and inconvenience caused b
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