[外语类试卷]BEC商务英语(中级)阅读模拟试卷71及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 71及答案与解析 一、 PART ONE 0 Look at the sentences and the book reviews below. Which book (A, B, C or D)does each sentence 1 7 refer to? For each sentence 1 7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than once. A Salinas outlines
2、 the key qualities of good management in this autobiography. He believes that decisions should be based on facts, not opinions; that peoples strengths should be exploited;and that disagreement is sometimes necessary. But the main point he makes is that leadership means performing well at all times a
3、nd setting a good example. B In this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their effects on job markets, as well as taking a look at possible strengths and weaknesses of leading economic
4、s and their currencies. This collection outlines a vision of tomorrows business world and the type of leaders that will be required. C This book is a well-researched study of the problem of leadership in global quoted companies. 160 international business leaders were asked how they added value to t
5、heir companies and their answers form the main part of this book. Both managers and companies are analysed in order to show how they cope with difficult issues. A useful book for all senior managers. D 100 well-known US business leaders through this century are described in this book, which analyses
6、 how their fortunes were made and sometimes lost. The background, business career character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent reference work. 1 This is an account of one business leaders experiences. 2 This book sugge
7、sts probable trends in the business world. 3 In this book you learn about the lives of business leaders from the past. 4 The writer of this book gives his personal views of what makes a good business leader. 5 This book looks at how large companies deal with various problem areas. 6 This book is bas
8、ed on interviews with business leaders. 7 This book describes both successes and failures. 二、 PART TWO 7 Read the article below about price planning. Choose the best sentence from the list to fill each of the gaps. For each gap 8 12 mark one letter (A G) on your Answer Sheet. Do not mark any letter
9、more than once. There is an example at the beginning. A price represents the value of a goods or service for both the seller and the buyer. Price planning is G The value of a goods or service can involve both tangible and intangible marketing factors. An example of a tangible marketing factor is the
10、 cost savings(8) An example of an intangible marketing factor is a consumers pride in the ownership of a Lamborghini rather than another brand of automobile. For an example to take place, both the buyer and seller must feel that the price of a goods or service provides an equitable value. To the buy
11、er, the payment of a price reduces purchasing power(9)To the seller, receipt of a price is a source of revenue and an important determinant of sale and profit levels. Many words are substitutes for the term price: admission fee, membership fee, rate, tuition, service charge, donation, rent, salary,
12、interest, retainer, and assessment. No matter what it is called, (10) : monetary and non -monetary charges, discounts, handling and shipping fees, credit charges and other forms of interest, and late-payment penalties. A non-price exchange would be selling a new iron for 10 books of trading stamps o
13、r an airline offering tickets as payment for advertising space and time. Monetary and non-monetary exchange may be combined. This is common with automobiles, (11)This combination allows a reduction in the monetary price. From a broader perspective, price is the mechanism for allocating goods and ser
14、vices among potential purchasers and for ensuring competition among sellers in an open market economy. If there is an excess of demand over supply, prices are usually bid up by consumers. If there is an excess of supply over demand, (12) A a price contains all the terms of purchase B obtained by the
15、 purchase of a new bottling machine by a soda manufacturer C where the consumer gives the seller money plus a trade-in D available for other items E Prices are usually reduced by sellers F price means what one pays for what he wants G systematic decision-making by an organization regarding all aspec
16、ts of pricing 三、 PART THREE 12 Read the article below about Common Stock and Preferred Stock and the questions. For each question 13- 18, mark one letter A, B, C or D on your Answer Sheet. Common Stock and Preferred Stock A public corporation issues certificates of ownership, called common stock, wh
17、ich may be traded on stock exchanges. Anyone can buy and sell shares of common stock. Owners of stock are referred to as shareholders and stockholders. Common stockholders are accorded certain rights by the corporate charter. In the United States, these rights vary from state to state, but in genera
18、l the articles of incorporation spell out voting rights and rights to receive profits. Common stockholders are the voting owners of a corporation. They are usually entitled to one vote per share. They may vote on numerous affecting the corporation (including a decision to sell or merge with anther c
19、orporation)and elect a board of directors, who, in turn , hire managers to run the business. A majority shareholder is one who owns over 50 percent of the outstanding shares in a corporation and, thus, can call the shots. All other shareholders are minority shareholders. In large corporations no sin
20、gle person or organization owns anywhere near a majority interest. In large, publicly owned corporations a shareholder with as little as 10 percent of the shares may control the corporation effectively. If things go badly, a coalition of so called dissident shareholders may gather enough votes to re
21、place the existing board of directors; the new board may fire the existing management and bring in their own management team. Although common stock represents ownership in a company, it does not guarantee the owners a specified rate of return. As owners, the stockholders receive profits after all ex
22、penses, including debts and taxes, have been paid. They receive profits from the business in the form of dividend payments, which represent a percentage of profits. Not all after-tax profits are paid to the stockholders in dividends. Directors usually decide quarterly how much, if any, if the profit
23、s they wish to distributed to the owners. The profits are either distributed to the owners in dividends or they are reinvested bank into the company in the form of retained earnings. If the company decides to keep the profits, the company may become more valuable and the price of the stock usually g
24、oes up. Some investors prefer profits in the way of dividends while others speculate for an increase in the price of stock. If a company goes broke, common stockholders get last claim on whatever is left over. Corporations may also issue preferred stock to investors. Preferred stock usually has no v
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- 外语类 试卷 BEC 商务英语 中级 阅读 模拟 71 答案 解析 DOC
