Taking a Website Live.ppt

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1、5/30/07,Alex Loddengaard,1,Taking a Website Live,Alex Loddengaard (lodbotcs),5/30/07,Alex Loddengaard,2,About Me,CSE 143/190L TA Founder of Social network for wine connoisseurs,5/30/07,Alex Loddengaard,3,General Cellarspot Info,5/30/07,Alex Loddengaard,4,Cellarspot in Academics,Pursued in 4 differe

2、nt classes (15 credits) CSE 403 - Software Engineering (4 credits) CSE majors only Opportunity to work on a large project Absolutely recommended (esp. with Marty) ENTRE 475/476 - Planning a Business 4 credits each Contact castleju if interested Absolutely recommended CSE 490H - Distributed Systems (

3、3 credits) CSE Majors only,5/30/07,Alex Loddengaard,5,Cellarspot Focuses,Original focus was on functionality “Lets make a website with awesome functionality; the look is less important.” Original focus was bad We should have focused on a core feature set with an attractive and grabbing look,5/30/07,

4、Alex Loddengaard,6,Technical Details,Goal: launch ,5/30/07,Alex Loddengaard,7,Hosting,$10/year for a domain name $5-10/month for web space Includes MySQL, PHP, email, etc Good idea to use the same company for domain and web G D W,5/30/07,Alex Loddengaard,8,Regarding Hosting,Only sign up with a host

5、if the below are installed and ready to use MySQL A web server (IIS or Apache) PHP Be prepared to host on your own server if your website becomes VERY popular,5/30/07,Alex Loddengaard,9,Useful Services,Google Analytics http:/ Incredible statistics about your site Setup is easy with just one Javascri

6、pt Demo,5/30/07,Alex Loddengaard,10,Useful Services (cont.),Google Webmaster Tools http:/ Useful information about your site in Googles search engine,5/30/07,Alex Loddengaard,11,Revenue Models,Goal: make some money,5/30/07,Alex Loddengaard,12,Advertisements on Your Site,Google AdSense Automatically

7、displays relevant ads Paid per click (usually $.10-3.00) Customizable look and feel Loddengaard,13,Cellarspot AdSense Example,5/30/07,Alex Loddengaard,14,Advertisements (cont.),Banners Requires lots of coordination between you and company advertising Paid per thousand impressions ($1-50),5/30/07,Al

8、ex Loddengaard,15,Referrals,Website owner gets commission from referred sale Many e-commerce sites offer this A, B, etc Commission ranges between 5-10%,5/30/07,Alex Loddengaard,16,Cellarspot Referral Example,5/30/07,Alex Loddengaard,17,E-Marketing,Goal: market your site and get users onboard,5/30/07

9、,Alex Loddengaard,18,Marketing your Site,Google AdWords You can produce ads that show up as Google AdSense ads on relevant websites Keywords can be purchased that make you the “sponsored link” on the Google search page Cost per Click (CPC $.10-3.00),5/30/07,Alex Loddengaard,19,Marketing your Site (c

10、ont.),Banners Requires much more work Cost per Thousand Impressions (CPM $1-50),5/30/07,Alex Loddengaard,20,Search Engine Optimization,Include the appropriate tags Description, keywords, etc Use a descriptive such as “Marty S - The Best Site EVER” See each search engines recommendations Yes, they sp

11、ecify them http:/ Loddengaard,21,SEO (cont.),Content structure Make the core of your website easily accessible,5/30/07,Alex Loddengaard,22,Legal Info,Goal: Dont get shutdown or sued,5/30/07,Alex Loddengaard,23,Intellectual Property,Copyright Establishes ownership of content Images, reviews, etc Trad

12、emark Establishes exclusive usage of a logo, name, or phrase Patent Establishes ownership and exclusive usage of a product, algorithm, etc Very complicated,5/30/07,Alex Loddengaard,24,Copyright,Dont violate it Dont use someone elses Images Code snippets Unless the license agreement says you can Any

13、other data on any website Copyrights dont need to be specified They are implicit,5/30/07,Alex Loddengaard,25,Protect Yourself,As an individual running a website, your private assets are not protected Protect your private assets by either Registering a Limited Liability Company Becoming incorporated

14、Dependent on the state you operate in http:/www.secstate.wa.gov/corps/ This probably isnt necessary unless youre doing something that might be borderline illegal,5/30/07,Alex Loddengaard,26,Overflow,5/30/07,Alex Loddengaard,27,Understand your User,Do research Talk with potential customers and decide

15、 what is most important Learn about your competitors and how your website compares With regard to a feature, it doesnt matter what you think; it matters what your customer thinks Take ENTRE 475/476,5/30/07,Alex Loddengaard,28,Software Development,Make good code decisions Will make improving / fixing

16、 the code MUCH easier Try to develop a team of developers, because multiple heads are better than one Take CSE 403,5/30/07,Alex Loddengaard,29,Privacy,Be upfront with the user Specify your privacy policy in a “Terms and Conditions” page Facebooks “Terms and Conditions” page is 8 pages Users may or may not want their wine collections to be public information,