大学英语四级163及答案解析.doc
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1、大学英语四级 163及答案解析(总分:746.56,做题时间:130 分钟)一、Writing (30 minutes)(总题数:1,分数:30.00)1.For this part, you are allowed 30 minutes to write a composition on the topic Wealth and Health. You should write at least 120 words following the outline given below. 1) 有人认为财富比健康重要 2) 也有人认为健康比财富重要 3) 你的观点是 (分数:30.00)_二、R
2、eading Comprehensio(总题数:1,分数:71.00)First Impressions Count Traditionally uniforms were-and for some industries still are-manufactured to protect the worker. When they were first designed, it is also likely that all uniforms made symbolic sense-those for the military, for example, were originally int
3、ended to impress and even terrify the enemy; other uniforms denoted a hierarchy-chefs wore white because they worked with flour, but the main chef wore a black hat to show he supervised. The last 30 years, however, have seen an increasing emphasis on their role in projecting the image of an organiza
4、tion and in uniting the workforce into a homogeneous unit-particularly in customer facing industries, and especially in financial services and retailing. From uniforms and workwear has emerged corporate clothing. “The people you employ are your ambassadors,“ says Peter Griffin, managing director of
5、a major retailer in the UK. “What they say, how they look, and how they behave is terribly important.“ The result is a new way of looking at corporate workwear. From being a simple means of identifying who is a member of staff, the uniform is emerging as a new channel of marketing communication. Tru
6、ly effective marketing through visual cues such as uniforms is a subtle art, however. Wittingly or unwittingly, how we look sends all sorts of powerful subliminal messages to other people. Dark colours give an aura of authority while lighter pastel shades suggest approachability. Certain dress style
7、 creates a sense of conservatism, others a sense of openness to new ideas. Neatness can suggest efficiency but, if it is overdone, it can spill over and indicate an obsession with power. “If the company is selling quality, then it must have quality uniforms. If it is selling style, its uniforms must
8、 be stylish. If it wants to appear innovative, everybody cant look exactly the same. Subliminally we see all these things,“ says Lynn Elvy, a director of image consultants House of Colour. But translating corporate philosophies into the right mix of colour, style, degree of branding and uniformity c
9、an be a fraught process. And it is Not always successful. According to Company Clothing magazine, there are 1000 companies supplying the workwear and corporate clothing market. Of these, 22 account for 85% of total sales 380 million in 1994. A successful uniform needs to balance two key sets of need
10、s. On the one hand. No uniform will work if staff feels uncomfortable or ugly. Giving the wearers a choice has become a key element in the way corporate clothing is introduced and managed. On the other, it is pointless if the look doesnt express the businesss marketing strategy. The greatest challen
11、ge in this respect is time. When it comes to human perceptions, first impressions count. Customers will size up the way staff look in just a few second, and that few seconds will colour their attitudes from then on. Those few seconds can be so important that big companies are prepared to invest year
12、s, and millions of pounds, getting them right. In addition, some uniform companies also offer rental services. “There will be an increasing specialization in the marketplace,“ predicts Mr. Blyth, Customer Services Manager of a large UK bank. The past two or three years have seen consolidation. Incre
13、asingly, the big suppliers are becoming “managing agents“, which means they offer a total service to put together the whole complex operation of a companys corporate clothing package-which includes reliable sourcing, managing the inventory, budget control and distribution to either central locations
14、 or to each staff member individually. Huge investments have been made in new systems, information technology and amassing quality assurance accreditations. Corporate clothing does have potential for further growth. Some banks have yet to introduce a full corporate look; police forces are researchin
15、g a complete new look for the 21st century. And many employees now welcome a company wardrobe. A recent survey of staff found that 90 per cent welcomed having clothing which reflected the corporate identity. (分数:71.00)(1).Uniforms were more carefully made in the past than they are today.(分数:7.10)A.Y
16、B.NC.NG(2).Uniforms make employees feel part of a team.(分数:7.10)A.YB.NC.NG(3).Using uniforms as a marketing tool requires great care.(分数:7.10)A.YB.NC.NG(4).Being too smart could have a negative impact on customs.(分数:7.10)A.YB.NC.NG(5).Most businesses that supply company clothing are successful.(分数:7
17、.10)A.YB.NC.NG(6).Uniforms are best selected by marketing consultants.(分数:7.10)A.YB.NC.NG(7).Clothing companies are planning to offer financial services in the future.(分数:7.10)A.YB.NC.NG(8).At the beginning, it is a simple means of identifying who is a member of staff, now the uniform becomes a _.(分
18、数:7.10)_(9).The first impressions are so important that the big companies prepare to invest years and_ in order to get them right.(分数:7.10)_(10).A recent survey of staff showed that 90 percent would like to have uniforms which reflected_.(分数:7.10)_三、Listening Comprehens(总题数:1,分数:15.00)A.At the depar
19、tment store.B.At the office.C.In the restaurant.D.In the drug store.A.He is upset.B.He is disappointed.C.He is confident.D.He is worried.A.Its too high.B.Its acceptable.C.Its cheap indeed.D.The woman should have bargained for it.A.At two oclock.B.At three oclock.C.At four oclock.D.At five oclock.A.S
20、hop assistant and customer.B.Post clerk and customer.C.Store keeper and customer.D.Waitress and customer.A.To park the car.B.To take pictures.C.To take her to the park.D.To have a look at the sight.A.His girlfriend complained of his going to the party without her.B.He was together with her girlfrien
21、d yesterday.C.He has been busy dating his girlfriend these days.D.He brought his girlfriend to the party.A.She regretted having bought the second -hand car.B.It is unnecessary to rent another house.C.They should sell their second - hand car and buy a new one.D.They can afford a second - hand car.四、S
22、ection B(总题数:2,分数:10.00)A.Go to summer school.B.Take a vacation.C.Stay at home.D.Earn some money.A.They hired someone to stay in their home.B.They left their pets with neighbors.C.They rented their house to a student.D.They asked their gardener to watch their home.A.Walking the dog.B.Cutting the gra
23、ss.C.Watching the children.D.Feeding the fish.A.They attend a house-sitters party.B.They interview a house-sitters friends.C.They check a house-sitters references.D.They look at a house-sitters transcripts.A.He is waiting for his favorite program.B.He is not getting on well with his roommate.C.He is
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- 大学 英语四 163 答案 解析 DOC
