【考研类试卷】考研英语-772及答案解析.doc
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1、考研英语-772 及答案解析(总分:100.00,做题时间:90 分钟)一、Section Use of Eng(总题数:1,分数:10.00)The history of AfricanAmericans during the past 400 years is traditionally narrated (1) an ongoing struggle against (2) and indifference on the part of the American mainstream, and a struggle (3) as an upward movement is (4) tow
2、ard ever more justice and opportunity.Technology in and of (5) is not at fault; its much too simple to say that gunpowder or agricultural machinery or fiber optics (6) been the enemy of an (7) group of people. A certain machine is put (8) work in a certain waythe purpose (9) which it was designed. T
3、he people who design the machines are not intent on unleashing chaos; they are usually trying to (10) a task more quickly, cleanly, or cheaply, (11) the imperative of innovation and efficiency that has ruled Western civilization (12) the Renaissance.Mastery of technology is second only (13) money as
4、 the true measure of accomplishment in this country, and it is very likely that by (14) this under-representation in the technological realm, and by not questioning and examining the folkways that have (15) it, blacks are allowing. (16) to be kept out of the mainstream once again. This time, however
5、, they will be (17) from the greatest cash engine of the twenty-first century. Inner-city blacks in particular are in danger, and the beautiful suburbs (18) ring the decay of Hartford, shed the past and learn to exist without contemplating or encountering the tragedy of the inner city.And blacks mus
6、t change as well. The ways that (19) their ancestors through captivity and coming to freedom have begun to loose their utility. If blacks (20) to survive as full participants in this society, they have to understand what works now.(分数:10.00)A.likeB.asC.forD.withA.charityB.clarityC.cohesionD.oppressi
7、onA.chartingB.chartsC.chartedD.to chartA.progressingB.progressedC.clutchedD.clutchingA.itselfB.themselvesC.ourselvesD.himselfA.haveB.to haveC.hasD.to hasA.entirelyB.enterC.entireD.entranceA.forB.offC.onD.atA.forB.toC.withD.beforeA.envelopB.accomplishC.envelopingD.accomplishingA.followedB.followsC.to
8、 followD.followingA.sinceB.onC.inD.atA.beforeB.toC.withD.fromA.to tolerateB.tolerateC.toleratedD.toleratingA.encounteredB.encounteringC.to encounterD.encountersA.themB.usC.themselvesD.ourselvesA.excludingB.includedC.includingD.excludedA.whereB.thatC.howD.whatA.servicingB.encircleC.encirclingD.served
9、A.isB.wereC.areD.have二、Section Reading Co(总题数:0,分数:0.00)三、Part A(总题数:0,分数:0.00)四、Text 1(总题数:1,分数:10.00)The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive.Understanding the language and culture of target mar
10、kets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.Translation mistakes are at the heart of many blunders in international advertising.General Motors, the US auto manufacturer, go
11、t a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. “Nova“ is Latin for “new (star)“ and means “star“ in many languages, but in spoken Spanish it can sound like “nova“, meaning “it doesnt go“. Few people wanted to buy a car with that cursed meaning. When GM changed th
12、e name to Caribe, sales “picked up“ dramatically.Marketing blunders have also been made by food and beverage companies. One American food companys friendly “Jolly Green Giant“ (for advertising vegetables) became something quite different when it was translated into Arabic as “Intimidating Green Ogre
13、“.When translated into German, Pepsis popular slogan, “Come Alive with Pepsi“ came out implying “Come Alive from the Grave“. No wonder customers in Germany didnt rush out to buy Pepsi.Successful international marketing doesnt stop with good translationsother aspects of culture must be researched and
14、 understood if marketers are to avoid blunders.When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.For example, an American designer tried to introduce a new perfume into th
15、e Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their
16、 translations and more sensitive to cultural distinctions.The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called “back translation“ to reduce the possibility of blunders.The process used one person t
17、o translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.In designing advert
18、isements for other countries, messages need to be short and simple.They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.(分数:10.00)(1).The best title of this passage might be_.(分数:2.00)A.Culture Is Very Important in AdvertisingB.Avoid
19、 Cultural Misunderstanding between NationsC.Overcome Cultural Sock in Different CountriesD.Advertisements Reflect Various Life Styles(2).What does the word “blunder“ mean in this passage?(分数:2.00)A.hesitationB.mistakeC.stutterD.default(3).Which of the following statements can be used to summarize th
20、e gist from Paragraph 3 to Paragraph 6?(分数:2.00)A.Cultural shocksB.Faulty translationsC.Avoid cultural oversightsD.Prevent blunders(4).We can learn from the context in Paragraph 9 that the word “camellia“ most probably mean_.(分数:2.00)A.an animal used in perfume for its smellB.a piece of fabric used
21、both in perfume and at funeralsC.a flower used in perfume for its fragrance and used for funeralsD.an ornament used in perfume and at funerals(5).One way to prevent errors in advertising in different countries is to_.(分数:2.00)A.fire the translators who dont know the target languageB.use the techniqu
22、e called “literal translation“ to reduce the possibility of blundersC.avoid cultural oversights and avoid certain jokesD.explain in details when designing advertisement for other countries五、Text 2(总题数:1,分数:10.00)If there is one thing scientists have to hear, it is that the game is over. Raised on th
23、e belief of an endless voyage of discovery, they recoil from the suggestion that most of the best things have already been located. If they have, todays scientists can hope to contribute no more than a few grace notes to the symphony of science.A book to be published in Britain this week, The End of
24、 Science, argues persuasively that this is the case. Its author, John Horgan, is a senior writer for Scientific American magazine, who has interviewed many of todays leading scientists and science philosophers. The shock of realizing that science might be over came to him, he says, when he was talki
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- 考研 试卷 英语 772 答案 解析 DOC
