【考研类试卷】工程硕士(GCT)英语-286及答案解析.doc
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1、工程硕士(GCT)英语-286 及答案解析(总分:100.00,做题时间:90 分钟)一、Part Vocabulary an(总题数:10,分数:20.00)1.When I try to understand _ that prevents so many Americans from being as happy as one might expect, it seems to me that there are two causes.(分数:2.00)A.why it doesB.what it doesC.what it isD.why it is2._ it left to me
2、to decide, I would never hesitate to choose the former.(分数:2.00)A.IfB.WereC.HadD.Should3.You cannot be _ careful when you drive a car.(分数:2.00)A.veryB.soC.tooD.enough4.All things _ , the planned trip will have to be called off.(分数:2.00)A.consideredB.be consideredC.consideringD.having considered5.Id
3、rather you _ make any comment on the issue for the time being.(分数:2.00)A.dontB.wouldntC.didntD.shouldnt6.Housewives who do not go out to work often feel they are not working to their flail _.(分数:2.00)A.capacityB.strengthC.lengthD.possibility7.However, at times this balance in nature is _ , resulting
4、 in a number of possibly unforeseen effects.(分数:2.00)A.troubledB.disturbedC.confusedD.puzzled8.Criticism and self-criticism is necessary _ it helps us to find and correct our mistakes.(分数:2.00)A.by thatB.at thatC.on thatD.in that9.The medicine is on sale everywhere. You can get it at _ chemists.(分数:
5、2.00)A.eachB.someC.certainD.any10.You dont have to be in such a hurry. I would rather you _ on business first.(分数:2.00)A.would goB.will goC.wentD.have gone二、Part Reading Compr(总题数:0,分数:0.00)When we conduct foreign trade, the importance of understanding the language of a country cannot be underestima
6、ted. The successful marketer must achieve export requires a thorough understanding of the language as well as the ability to speak it. Those who deal with advertising should be concerned less with obvious differences between languages and more with the exact meanings expressed.A dictionary translati
7、on is not the same as an idiomatic interpretation, and seldom will the dictionary translation meet the needs. A national producer of soft drinks had the companys brand name impressed in Chinese characters which were phonetically (按照发音地) accurate. It was discovered later, however, that the translatio
8、ns literal meaning was “female horse fattened with wax“, hardly the image the company sought to describe. So carelessly translated advertising statements not only lose their intended meaning but can suggest something very different including something offensive or ridiculous. Sometimes, what was tra
9、nslated was not an image the companies had in mind for their products. Many people believe that to fully appreciate the true meaning of a language it is necessary to hve with the language for years. Whether or not this is the case, foreign marketers should never take it for granted that they are aff
10、ectively communicating in another language.(分数:10.00)(1).Which of the following is the best topic for the passage?(分数:2.00)A.Idiomatic Meanings of Languages.B.Language Problems in Foreign Trade.C.Translation Failures in Foreign Trade.D.Culture Difference between Languages.(2).To an advertiser, which
11、 one should they pay more attention to?(分数:2.00)A.Understanding of a language.B.Ability to speak a language.C.Obvious differences between languages.D.The different idiomatic expressions between languages.(3).What is the main idea of the second paragraph?(分数:2.00)A.Best translation should be the inte
12、nt of the original statement.B.A dictionary translation may not convey the true meaning of an idiom.C.A dictionary will meet the needs.D.Both A and C(4).In terms of communication in another language, marketers should not be too _.(分数:2.00)A.proudB.modestC.self-confidentD.happy(5).The first sentence“
13、., the importance of understanding the language of a country cannot be underestimated“ most probably means _.(分数:2.00)A.Understanding of the language of a country is extremely importantB.Understanding of the language of a country is less importantC.Not enough importance is attached to the understand
14、ing of the language of a countryD.Enough importance is attached to the understanding of the language of a countryThe rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have 1ed to an unparalleled increase in global public
15、relations or PR.Surprisingly, since modem PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the worlds top five public relations agencies were American-owned. In 1991, only one was. The Brit
16、ish in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the
17、 capital of PR.Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European
18、and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshalls U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people i
19、nvolved irt PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this
20、 country.Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word “foreign“ would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that ther
21、e is no longer any such thing as foreign.(分数:10.00)(1).According to the passage, U.S. leadership in public relations is being threatened because(分数:2.00)A.an unparalleled increase in the number of public relations companiesB.shrinking cultural differences and new communications technologiesC.the dec
22、reasing number of multinational corporations in the U.S.D.increased efforts of other countries in public relations(2).London could soon replace New York as the center of PR because _.(分数:2.00)A.British companies are more ambitious than U.S. companiesB.British companies place more importance on PR th
23、an U.S. companiesC.British companies are heavily involved in planning activitiesD.four of the worlds top public relations agencies are British-owned(3).The word “provincial“ (Line 2, Par(分数:2.00)A.3) most probably means“ _“.A. limited in outlookB. like people from the provincesC. rigid in thinkingD.
24、 interested in world financial affairs(4).We learn from the third paragraph that employees in the American PR industry _.(分数:2.00)A.speak at least one foreign language fluentlyB.are ignorant about world geographyC.are not as sophisticated as their European counterpartsD.enjoy reading a great variety
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- 考研 试卷 工程硕士 GCT 英语 286 答案 解析 DOC
