[考研类试卷]在职艺术硕士(MFA)全国联考英文阅读理解模拟试卷29及答案与解析.doc
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1、在职艺术硕士(MFA )全国联考英文阅读理解模拟试卷 29 及答案与解析一、英文阅读理解题0 The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to peoples desire
2、 for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers money.Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters (节食者) wi
3、th the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic (适合于节食的) , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positive side, emotion
4、al appeals may respond to a consumers real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthw
5、hile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising
6、 is intended to appeal to consumers, but it does not force them to buy the product Consumers still control the final buying decision.(282 words)1 Advertising can persuade the consumer to buy worthless products by_.(A)stressing their high quality(B) convincing him of their low price(C) maintaining a
7、balance between quality and price(D)appealing to his buying motives2 The reason why the bread advertisement is misleading is that_.(A)thin slices of bread could contain more calories(B) the loaf was cut into regular slices.(C) the bread was not genuine bread(D)the total number of calories in the: lo
8、af remained the same3 The passage tells us that_.(A)sometimes advertisements really sell what the consumer needs(B) advertisements occasionally force consumers into buying things they dont need(C) the buying motives of consumers are controlled by advertisements(D)fire insurance is seldom a worthwhil
9、e investment4 It can be inferred from the passage that a smart consumer should_.(A)think carefully about the benefits described in the advertisements(B) guard against the deceiving nature of advertisements(C) be familiar with various advertising strategies(D)avoid buying products that have strong em
10、otional appeal5 The passage is mainly about_.(A)how to make a wise buying decision(B) ways to protect the interests of the consumer(C) the positive and negative aspects of advertising(D)the function of advertisements in promoting sales5 So long as teachers fail to distinguish between teaching and le
11、arning, they will continue to undertake to do for children that which only children can do for themselves. Teaching children to read is not passing reading on to them. It is certainly not endless hours spent in activities about reading. Douglas insists that “reading cannot be taught directly and sch
12、ools should stop trying to do the impossible. “Teaching and learning are two entirely different processes. They differ in kind and function. The function of teaching is to create the conditions and the climate that will make it possible for children to devise the most efficient system for teaching t
13、hemselves to read. Teaching is also public activity: It can be seen and observed.Learning to read involves all that each individual does to make sense of the world in printed language. Almost all of it is private, for learning is an occupation of the mind, and that process is not open to public scru
14、tiny.If teacher and learner roles are not interchangeable, what then can be done through teaching that will aid the child in the quest (探索) for knowledge? Smith has one principal rule for all teaching instructions. “Make learning to read easy, which means making reading a meaningful, enjoyable and f
15、requent experience for children. “When the roles of teacher and learner are seen for what they are, and when both teacher and learner fulfill them appropriately, then much of the pressure and feeling of failure for both is eliminated. Learning to read is made easier when teachers create an environme
16、nt where children are given the opportunity to solve the problem of learning to read by reading. (280 words)6 The problem with the reading course as mentioned in the first paragraph is that(A)it is one of the most difficult school courses(B) students spend endless hours in reading(C) reading tasks a
17、re assigned with little guidance(D)too much time is spent in teaching about reading7 The teaching of reading will be successful if_.(A)teachers can improve conditions at school for the students(B) teachers can enable students to develop their own way of reading(C) teachers can devise the most effici
18、ent system for reading(D)teachers can make their teaching activities observable8 The word “scrutiny“ (Line 3, Para. 3) most probably means “_“.(A)inquiry(B) observation(C) control(D)suspicion9 According to the passage, learning to read will no longer be a difficult task when(A)children become highly
19、 motivated(B) teacher and learner roles are interchangeable(C) teaching helps children in the search for knowledge(D)reading enriches childrens experience10 The main idea of the passage is that_.(A)teachers should do as little as possible in helping students learn to read(B) teachers should encourag
20、e students to read as widely as possible(C) reading ability is something acquired rather than taught(D)reading is more complicated than generally believed10 The biggest safety threat facing airlines today may not be a terrorist with a gun, but the man with the portable computer in business class. In
21、 the last 15 years, pilots have reported that well over 100 incidents could have been caused by electromagnetic interference. The source of this interference remains unconfirmed, but increasingly, experts are pointing the blame at portable electronic device such as portable computers, radio and cass
22、ette players and mobile telephones.RTCA, an organization which advises the aviation (航空) industry, has recommended that all airlines ban (禁止) such devices from being used during “critical“ stages of flight, particularly take-off and landing. Some experts have gone further, calling for a total ban du
23、ring all flights. Currently, rules on using these devices are left up to individual airlines. And although some airlines prohibit passengers from using such equipment during take-off and landing, most are reluctant to enforce a total ban, given that many passengers want to work during flights.The di
24、fficulty is predicting how electromagnetic fields might affect an aircrafts computers. Experts know that portable device emit radiation which affects those wavelengths which aircraft use for navigation and communicatioa But, because they have not been able to reproduce these effects in a laboratory,
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