[考研类试卷]在职艺术硕士(MFA)全国联考英文阅读理解模拟试卷16及答案与解析.doc
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1、在职艺术硕士(MFA )全国联考英文阅读理解模拟试卷 16 及答案与解析一、英文阅读理解题0 Conventional wisdom about conflict seems pretty much cut and dried. Too little conflict breeds apathy (冷漠) and stagnation (呆滞). Too much conflict leads to divisiveness (分裂) and hostility. Moderate levels of conflict, however, can spark creativity and mo
2、tivate people in a healthy and competitive way.Recent research by Professor Charles R. Schwenk, however, suggests that the optimal level of conflict may be more complex to determine than these simple generalizations. He studied perceptions of conflict among a sample of executives. Some of the execut
3、ives worked for profit-seeking organizations and others for not-for-profit organizations.Somewhat surprisingly, Schwenk found that opinions about conflict varied systematically as a function of the type of organization. Specifically, managers in not-for-profit organizations strongly believed that co
4、nflict was beneficial to their organizations and that it promoted higher quality decision making than might be achieved in the absence of conflict.Managers of for-profit organizations saw a different picture. They believed that conflict generally was damaging and usually led to poor-quality decision
5、 making in their organizations. Schwenk interpreted these results in terms of the criteria for effective decision making suggested by the executives. In the profit-seeking organizations, decision-making effectiveness was most often assessed in financial terms. The executives believed that consensus
6、rather than conflict enhanced financial indicators.In the not-for-profit organizations, decision-making effectiveness was defined from the perspective of satisfying constituents. Griven the complexities and ambiguities associated with satisfying many diverse constituents executives perceived that co
7、nflict led to more considered and acceptable decisions. (253 words)1 In the eyes of the author, conventional opinion on conflict is_.(A)wrong(B) oversimplified(C) misleading(D)unclear2 Professor Charles R. Schwenks research shows_.(A)the advantages and disadvantages of conflict(B) the real value of
8、conflict(C) the difficulty in determining the optimal level of conflict(D)the complexity of defining the roles of conflict3 We can learn from Schwenks research that_.(A)a persons view of conflict is influenced by the purpose of his organization(B) conflict is necessary for managers of for-profit org
9、anizations(C) different people resolve conflicts in different ways(D)it is impossible for people to avoid conflict4 The passage suggests that in for-profit organizations_.(A)there is no end of conflict(B) expression of different opinions is encouraged(C) decisions must be justifiable(D)success lies
10、in general agreement5 People working in a not-for-profit organization_.(A)seem to be difficult to satisfy(B) are free to express diverse opinions(C) are less effective in making decisions(D)find it easier to reach agreement5 To understand the marketing concept, it is only necessary to understand the
11、 difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship“ to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to p
12、roduce goods and then convert them into money.Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept,
13、 which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.This concept does not imply that business is benevolent (慈善的) or th
14、at consumer satisfaction is given priority over profit in a company. There are always two sides to every business transactionthe firm and the customerand each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through unde
15、rstanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Cl
16、assic Coke, which was then marketed alongside the new. King Customer ruled! (269 words)6 The marketing concept discussed in the passage is, in essence, _.(A)the practice of turning goods into money(B) making goods available for purchase(C) the customer-centered approach(D)a form of persuasive salesm
17、anship7 What was the main concern of industrialists before the marketing concept was widely accepted?(A)The needs of the market.(B) The efficiency of production.(C) The satisfaction of the user.(D)The preferences of the dealer.8 According to the passage, “to move as much of these goods as possible“
18、(Line 4, Para. 1) means “_“.(A)to sell the largest possible amount of goods(B) to transport goods as efficiently as possible(C) to dispose of these goods in large quantities(D)to redesign these goods for large-scale production9 What does the restoration of the Classic Coke best illustrate?(A)Traditi
19、onal goods have a stronger appeal to the majority of people.(B) It takes time for a new product to be accepted by the public.(C) Consumers with conservative tastes are often difficult to please.(D)Products must be designed to suit the taste of the consumer.10 In discussing the marketing concept, the
20、 author focuses on_.(A)its main characteristic(B) its social impact(C) its possible consequence(D)its theoretical basis10 Attention to detail is something everyone can and should doespecially in a tight job market. Bob Crossley, a human-resources expert notices this in the job applications that come
21、 across his desk every day. “Its amazing how many candidates eliminate themselves. “ he says.“Resume (简历) arrive with stains. Some candidates dont bother to spell the companys name correctly. Once I see a mistake, I eliminate the candidate,“ Crossley concludes. “If they cannot take of these details,
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