GOST R ISO 20252-2014 Market opinion and social research Vocabulary and service requirements《市场 舆论和社会研究 词汇和服务要求》.pdf

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1、 20252 2014 , . ISO 20252:2012 Market, opinion and social research Vocabulary and service requirements (IDT) 2014 202522014 II 1 - ( ) , 4 2 079 3 _25 2014. 415-. 4 20252:2012 , . (ISO 20252:2012 Market, opinion and social research Vocabulary and service requirements). - - , 5 1.02012 ( 8). ( 1 ) ,

2、-. () - . , (gost.ru) , 2014 -, - 202522014 III 1 .1 2 .1 3 , .5 3.1 5 3.2 6 3.3 6 3.4 7 3.5 / .7 3.6 , 8 4 , .8 4.1 , 8 4.2 11 4.3 .11 4.4 .12 4.5 , 14 4.6 15 4.7 , , .15 4.8 16 4.9 , 17 5 .18 5.1 18 5.2 , 19 5.3 .21 5.4 .23 5.5 .24 5.6 26 5.7 28 5.8 30 5.9 .30 6 30 6.1 .30 6.2 30 6.3 , .31 6.4 31

3、6.5 .33 6.6 .33 6.7 33 6.8 .34 6.9 , 35 7 , , .35 7.1 35 7.2 .35 7.3 36 7.4 .37 () ( ) .38 .39 202522014 IV - , , . - , , , , - . , - . - , , - , -. , , , . , , , , . , , . . . 202522014 1 , . Market, opinion and social research. Vocabulary and service requirements 201508 01 1 , , , - . , -, - 2 : 2

4、.1 (access panel): (2.16) - (2.56), , . (, - ) ( ). 2.2 (accuracy): . 2.3 (ad hoc): , . 2.4 / (appraisal): - . 2.5 (audit): , - (2.6). 2.6 (audit criteria): , , - . 2.7 (auditor): , (2.5). 2.8 (automated coding): , - - - . 2.9 (bias): . 2.10 (client): , , , - , . 202522014 2 2.11 () (code): , . 2.12

5、 (code frame): () (2.11) . 2.13 (computer-assisted interviewing, CAI): , - , . (CAPI); - (CATI); (CASI); (CAWI). 2.14 (confidentiality): , - . 2.15 (continuous research): , . 2.16 (database): , -. 2.17 (data editing): , - . 2.18 (data entry): , - , . 2.19 (data processing): . 2.20 , (data record): .

6、 2.21 (depth interview): () -, , , , , , . , - (2.23). 2.22 (derived data item): , - / , / . 2.23 (discussion guide): , (2.21) - (2.28). 2.24 (document): , , . , , - (2.56) (2.51). 2.25 (ethnographic observation): (2.47), / . , - , - , . 2.26 (fieldworker): , , , - . , - , , - , (. 2.36) , - 202522014 3 , (2.7), -. 2.27 (filter): , (2.56). 2.28 -, (focus group, group discussion): - , - (2.35). - ( ) , , - . - , (, ), -, (, / - ). 2.29 / (frequency count/hole count/marginals): . 2.30 / (imputation): , . 2.31 (incentive): , , (2.56) . 2.32 (indexing): , - . 2.33 - (intercept): , -