BS 4940-1-1994 Technical information on construction products and services - Guide for management《建筑产品及服务技术信息 第1部分 管理指南》.pdf
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1、BSI BS*491rO: PART* in contrast, for a small organization with no in-house publicity department, it can be a once-only task and therefore somewhat daunting. Production of technical information requires the commitment of senior management if it is to be successful. Lack of finance, expertise and time
2、 are reasons why many new publications fall short of the desirable quality and why, as a result, planned sales of products or services are not achieved. It is important therefore that senior management should plan the work within a realistic timetable and give approval to the allocation of adequate
3、funds, the employment of qualified staff (including professional consultants if required) and the provision of enough staff time in which to develop and complete the project. Lack of resources may result in a poor publication which would have an adverse effect on sales. Scope 3 BSI BSX4940: PART* be
4、 used as a marketing aid at seminars and exhibitions; 0 act as a reference and briefing source in the preparation of other documents and in public relations and advertising; 0 be used as an information source in education, thus making students aware of the existence of a firms products or services;
5、0 help to ensure that the product or service is correctly used. The specifier will need technical information that is clearly presented, accurate and up to date. The information should be convenient to: find; read and follow; 0 compare with similar technical information from other manufacturers or s
6、ources; 0 handle, file and retrieve by the use of a recognized classification system; 0 reference in building specifications and bills of quantities; 0 distribute and transmit through microform and electronic information systems; 0 use on the drawing board and/or on site, depending on the subject ma
7、tter. 5 Getting started No work should start before a basic policy has been decided by management. Basic policy decisions are required on the following: 0 Need. Why is a technical publication needed? What is it intended to achieve? 0 Budget. How much money must be allocated for this project? What ar
8、e the related future cost implications? o Mayket. To whom should the technical information be directed (customers, architects, engineers, suppliers or others)? 0 Programme. How much time, realistically, is needed to complete the project? Should it be coordinated with any other project or event (a sa
9、les drive, for example)? Policy Statement The decisions should be set down in a short Policy Statement, following which the detailed planning of the project can begin. It is essential to have clear directions on all aspects that will guide and coordinate the tasks required to achieve the desired res
10、ult. 4 Purpose of technical information BSI BS*4940: PART*:L 94 Lb24bb9 0400749 897 BS 4940 : Part 1 : 1994 Guide for management Initial Report An Initial Report should be prepared by a senior manager, taking account of the Policy Statement, to cover the aspects listed in table 1, This report should
11、, if possible, be prepared in consultation with the prospective Project Leader. Some aspects may need further study before clear direction can be given. The report should be written as a checklist for management approval. It should not contain too much detail since this will be provided at the next
12、stage by a Project Brief which is the responsibility of the Project Leader assisted, where necessary, by a Project Team (see clause 6). Figure 1 sets out the sequence of actions necessary for the preparation of the Initial Report and for the approval of the Project Brief. Project Brier Pro,ject Tean
13、i Table 1. Checklist for contents of policy documents INITIAL REPORT Prepared by a senior manager assisted by the Project Leader or a consultant. Identify the product, product range or service. PROJECT BRIEF Prepared by the Project Leader or Project Team. Defiie the products and services to be cover
14、ed and, if necessary, those that are not. Identify the information user groups, the size and importance of each group and the information that each requires. Decide whether information is to be used in Europe and overseas. Define the target audience and the approximate numbers and information requir
15、ements for each information user group. Assess the required print run. Specify infortnation users outside the UK. Decide the basis for the presentation of the information (product, building element or problem to be solved). ConFirm the approach to presentation. Is the information to deal with the pr
16、oduct or service: on its own; or with its application in a building element; or with a specific problem such as fire protection or vandalism? Establish the means of distribution to be used (mailing lists, delivery by technical representatives, distribution at exhibitions or promotional activities).
17、Confirm the method of distribution. What mailing list (customers and others) will be used? How will postage and packing be arranged? What representatives will be needed for distribution? For other distribution: what quantities? Establish the need for updating to keep pace with technical and product
18、changes. Plan for amendments and for keeping customers informed. Decide the preferred form and type of document to be produced (see BS 4940 : Part 2): unbound (e.g. data sheets), bound (e.g. catalogues) or other forms (eg. video pack). NOTE. Other fornis are not covered in BS 4940. Decide whether th
19、e information is to be part of a series. Assess the staff and skis required: to manage the project; to produce and distribute the technical information; to service the project in the future, e.g. to maintain and revise it. Assess total project costs, including staff, outside services, design, printi
20、ng and distribution. Assess annual costs of servicing and updating the information. Establish an overall timetable. Specify the sequence of tasks to be completed and realistic completion dates for each one. Confirm the plans for updating, the method of informing customers of changes and the distribu
21、tion of revised information. Confirm the form and type of information. If loose sheets, will a binder be available or will they be inserted into other documents? If a larger document, what type of binding is preferred? If part of a series will all other items in the series be similar? Select print q
22、uality and use of colour. Specify the skills and man-days required. What are the requirements for in-house staff and for commissioning of researchers, technical writers, technical designers, photographers, illustrators, translators and other specialists? Specify consultation required with other depa
23、rtments, trade associations and outside organizations. Confirm the allocation of costs. How much will be available from existing resources, for additional resources, for completion of project and for future servicing? Allocate a part of the budget to each person responsible for its control. Confirm
24、the project programme. Has reasonable time been allowed for data collection, writing, preliminary and final design, artwork, printing, packaging and distribution? Provide supporting information, e.g. mock-ups to indicate intentions and samples of other publications. Provide background material. Are
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