[外语类试卷]大学英语四级模拟试卷796及答案与解析.doc
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1、大学英语四级模拟试卷 796及答案与解析 一、 Part I Writing (30 minutes) 1 Should the Young Isolate Themselves From the Outer World? 1目前, “宅 ”文化在年轻人中很流行 2有人赞成,有人反对 3我的看法 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly
2、 and answer the questions attached to the passage. For questions 1-7, mark: Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage.
3、1 Social media presents challenge to universities Universities have a new weapon in the battle to protect their reputations: the friendly student blogger A few days ago, Vshuf, an international student, posted a message on the Student Room discussion site. He/she wanted to know which university Glas
4、gow, Birmingham, Warwick, Nottingham or the Institution (sic) of Education would be the best place to study business. The academic reputation of the institution was important, but there was another consideration. “How are people like in these universities?“ the post asked. “I have watched some video
5、s about Warwick on YouTube and it seems to me that the people are snobby and arrogant in contrast to those from Nottingham.“ Members were quick to defend Warwick, but Vshuf remained unconvinced. The thread highlights the difficulty that universities face in the age of social media. At a time when re
6、putation is more important than ever because of higher student fees and greater global competition, the ability to manage their reputations is increasingly falling out of their hands. How to reach an increasingly networked generation that is more inclined to trust the opinion of their anonymous peer
7、s on the internet than official bodies such as universities was a problem discussed at last weeks Youth Strategy Marketing Conference 2011. Helen Pennack, head of marketing communications at the University of Leicester, says students now post queries on Facebook or the Student Room about open days o
8、r where to find their timetables, rather than simply contact the university directly. “When we do relationship marketing communications, we are trying to strike up a two-way dialogue with students and they are taking the conversation away from us and having it with other people,“ she says. “How we m
9、ake ourselves part of that conversation again is quite a challenge.“ Her university has responded by setting up a system that allows students to sync (与 同步 )communications from Leicester with their Facebook account. But she says universities also need to be present in other web spaces used by studen
10、ts, such as Twitter. Warwick, which appointed a digital and online communications manager last year, knows well the benefits of having a social media presence. “A year ago, an applicant tweeted, Oh, no. I hear the University of Warwick is closing, what am I going to do?“ says Warwicks spokesman, Pet
11、er Dunn. While this tweet could have caused huge problems if spread, the university was able to tweet back, “Were still here, honest“. He says the communications team check what is being said about the university on social media once or twice a day, and responds if someone is confused or asking for
12、information. But it depends on the forum. “If they are on the Student Room we assume they want to bitch (抱怨 ) about us behind our backs,“ he says. “If it is on a much more public space like Twitter or Facebook, someone like us can see it and respond.“ The challenge for universities is not only to kn
13、ow where to respond but when, and getting the tone right. “We are always careful about proactively intervening (主动干涉 ) in the conversation because that would be seen as rude,“ says Pennack. “What is much more effective is if one of our students wades in there and puts somebody straight.“ Some univer
14、sities have already responded to this, she says, by having a group of students “primed to some extent to join the conversation and correct people where it is appropriate to do so“. It is not something Leicester has tried yet, but, she says, “we may consider it“. While Imperial College does not prime
15、 students, it does recruit a team of official student bloggers to write regularly about their experiences at the university. They are not paid or moderated, and are free to blog about whatever they like. But there are occasional prizes for the most frequent bloggers. Pamela Agar, head of digital med
16、ia at Imperial, says the college could potentially ask them to blog on a particular subject, but had not done so yet. “They can and do say negative things about us,“ she says. “When they do, its useful feedback.“ It can also make the blogs more authentic, she says something that is particularly impo
17、rtant to the social media generation. Chris Fonseka, a third-year information systems student at Imperial, says he applied for a student blogger role because he was attracted by the idea of having a voice around campus. He blogs about his general activities at the university. He also receives regula
18、r emails from students and prospective (未来的 ) students anxious to put queries about accommodation or finances to a real student. He says he has never felt restricted in what he writes. “If I honestly felt negative about Imperial, I would write about it,“ he says. Tom Ridgewell went a step further. W
19、hile studying media at the University of Lincoln, he decided to create a television advertisement for the university and put it up on YouTube. “I labelled the videos as banned simply because its funnier to imagine that I actually showed them to a board of directors and got thrown out of the room. Al
20、so, videos generally do a little better with an exaggerated title.“ Ian Richards, press officer at Lincoln, says the university only became aware of the advertisements once they were an online hit and Google alerts showed people were Hogging about them. “We didnt know what to make of them, but when
21、students were talking about them on open days we felt it was something totally left field, but a bit of a blessing for us.“ Ridgewell has since been commissioned to carry out work for the marketing department. How far universities should try to control what members of their community say about them
22、on social media is something some have already faced with academic bloggers. In 2006, Erik Ringmar resigned from his lecturing post at the London School of Economics after the university objected to him posting a speech critical of the university on his blog. But, while institutions are paying incre
23、asing attention to what is said about them on the web, most recognise that there is little they can do about it. “Is it realistic to control every word thats out there about us?“ asks Richards. “I dont think so.“ 2 In the post, Vshuf asked about several institutions_. ( A) competitive strength ( B)
24、tuition fees ( C) academic reputation ( D) social activities 3 What do we learn about universities in the age of social media? ( A) They are seeking cooperation of foreign schools. ( B) They find it harder to manage their reputation. ( C) They have difficulty in balancing their budget. ( D) They are
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