[外语类试卷]大学英语四级模拟试卷675及答案与解析.doc
《[外语类试卷]大学英语四级模拟试卷675及答案与解析.doc》由会员分享,可在线阅读,更多相关《[外语类试卷]大学英语四级模拟试卷675及答案与解析.doc(47页珍藏版)》请在麦多课文档分享上搜索。
1、大学英语四级模拟试卷 675及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are allowed 30 minutes to write a short essay entitled Diligence Helps to Achieve Success by commenting on the famous saying, “Genius is 99% perspiration and 1% inspiration. “ You should write at least 120 words but no more tha
2、n 180 words. Diligence Helps to Achieve Success 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark: Y (for YES) if the statem
3、ent agrees with the information given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 iPad Dominates Due to Apples Supple Deals Apple certainly has lots of secret weapons behind its pro
4、ducts, but theres a hidden reason its newest iPad is likely to dominate the competition: the advantageous deals the company cuts with components manufacturers. Apples size, and the fact that the iPad shares components with the highly popular iPhone, means that the company can buy crucial parts such
5、as processing chips and display screens at lower prices. Any company that wants to make a tablet (平板 ) computer that matches the iPads $ 499 starting price has to endure higher costs. As a result, Apples tablet-making competitors have struggled but failed. And with the new iPad, Apple is expected to
6、 extend its 62 percent market share in the tablet computer category it created. IMS Research expects Apple to capture 70 percent of the market this year. A year ago, more than 100 tablet models were on display at the annual consumer electronics trade show in Las Vegas. Scores of companies all though
7、t they had a shot at emulating (努力赶上 ) Apples success. As the year progressed, those dreams bubbled. The iPad 2 proved nearly undefeatable. A big part of the reason was that Apple has priced the iPad aggressively. At just under $ 500 for the basic model, Apples profit margin on the device is lower t
8、han on the iPhone, a smaller device for which it charges phone companies a wholesale rate of $ 600 or more. Apple stuck to that price point when it unveiled the new iPad model. It has a screen that displays sharper images and deeper, more vibrant colors to set it apart from the competition. Apple ha
9、s other advantages, too. The company sells about a third of all iPads in its own stores or from its website. By cutting out the middleman, Apple is able to keep more of the slim profit margin for itself. According to research firm IHS iSuppli, Apple is the worlds largest buyer of the microprocessor
10、chips that serve as the “brains“ of various devices. Apple said it had spent $ 3. 9 billion on long-term contracts to secure supplies for two years of a “very strategic“ component it wouldnt name. Few other companies are able to commit that much money. Many suppliers are happy to sell to Apple, give
11、n the companys success in mobile products. ARM Holdings PLC, a British chip-maker that licenses the technology used in iPhone and iPad chips, for instance , saw its stock rise nearly 4 percent a day after Apple unveiled iPads with faster processors. Other Apple suppliers, including Cirrus Logic Inc.
12、 , Jabil Circuit Inc. and Skyworks Solutions, have all experienced healthy stock gains in recent months. The iPads pricing created an odd situation. Usually, the first gadget (配件 ) of its kind to hit the market is expensive. Competition then gradually brings prices down. With the iPad, the reverse h
13、appened: Competing products from makers such as Samsung Electronics Co. and Motorola Mobility Holdings Inc. were more expensive, at least for the first year. The most tragic example of a tablet failure is Research In Motion Ltd. , the maker of the BlackBerry. RIMs co-CEO, Jim Balsillie, said interes
14、t in the planned PlayBook tablet was “ really overwhelming“ , particularly from corporate customers, a key market for BlackBerry phones. Just before it launched, Balsillie said the PlayBook “ may well be the most significant development for RIM since the launch of the first BlackBerry device back in
15、 1999. “ But the PlayBook was widely panned (批评 ) because of its software, which RIM had put together. It was also expensive. It cost the same as an entry-level iPad 2 despite being half as big. When sales failed to materialize, RIM had to chop the price of the PlayBook from $ 500 to $ 200. It ended
16、 up taking a pre-tax charge of $ 485 million for the declining value of its stored products. Other manufacturers lowered prices too, reaching a “fire sale“ during the recent holiday season, said Rhoda Alexander, an analyst who covers tablets for IHS iSuppli. “ Those price discounts have come out of
17、the profit margin, to a large degree,“ she said. Samsung has been one of the survivors, selling 6.1 million tablets last year, according to IHS iSuppli. That makes it the second largest tablet maker after Apple, with a market share of 9 percent compared with Apples 62 percent. Samsung is also one of
18、 the worlds leading makers of smartphones, chips and display screens. The company is, therefore, big enough to capture some of the advantages that Apple has as a buyer of components in bulk. Another successful challenger appeared: Amazon, com Inc. The Internet retailer figured out that people would
19、buy a device other than an iPad if the price was considerably lower. Amazon doesnt make a profit on its Kindle Fire, according to IHS iSuppli, but it hopes the device will help boost sales of movies, music and electronic books at its online store. Analysts estimate that Amazon sold 3.9 million to 6
20、million Kindle Fires in the first six weeks, making it the third-largest seller of tablets last year. Looking solely at the last three months of last year, Amazon beat Samsung as the second-largest seller of tablets. Barnes tablets powered by Microsofts Windows 8. Now, the company is creating a vers
21、ion of Windows that runs on phone-style processors such as those used in the iPad. Reviews of the pre-production software have been positive. It will allow users to do some things they cant on an iPad, such as running two applications side by side on the same screen. Still, analysts expect Apple to
22、regain market share, after losing some because of the unsustainable discounting by competitors late last year. Last week, Apple said it would keep the iPad 2 in production and cut the starting price to $ 399 the same price as Samsungs Galaxy Note Tab 10.1. 2 What is the secret weapon behind iPads do
23、mination in the market? ( A) Large-scaled ad coverage. ( B) Favorable component prices. ( C) Advanced core technology. ( D) Unique appearance design. 3 Many companies took their tablet models to the trade show in Las Vegas in dreams of_. ( A) becoming as successful as Apple ( B) promoting slow-selli
24、ng products ( C) letting the world know their names ( D) exchanging production experience 4 The price Apple charges for its iPad is considered_. ( A) lower than its competing models ( B) attractive to ordinary consumers ( C) non-profitable to Apple company ( D) threatening to other competitors 5 Wha
- 1.请仔细阅读文档,确保文档完整性,对于不预览、不比对内容而直接下载带来的问题本站不予受理。
- 2.下载的文档,不会出现我们的网址水印。
- 3、该文档所得收入(下载+内容+预览)归上传者、原创作者;如果您是本文档原作者,请点此认领!既往收益都归您。
下载文档到电脑,查找使用更方便
2000 积分 0人已下载
下载 | 加入VIP,交流精品资源 |
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 外语类 试卷 大学 英语四 模拟 675 答案 解析 DOC
