[外语类试卷]在职申硕同等学力英语(阅读)模拟试卷2及答案与解析.doc
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1、在职申硕同等学力英语(阅读)模拟试卷 2及答案与解析 一、 Reading Comprehension Directions: There are 5 passages in this part. Each passage is followed by 5 questions or unfinished statements. For each of them there are 4 choices marked A, B, C and D. Choose the best one and mark the corresponding letter with a single bar acro
2、ss the square brackets on your machine-scoring ANSWER SHEET. 0 In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services
3、with one another. Such business-to-business sales make sense because business people typically know what product theyre looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the passway between them and
4、 the supplier,“ says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the companys private intranet. Another major shift in the model for Internet commerce concerns
5、 the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to “pull“ customers into sites. In the past year, however, software companies have developed tools that allow companies to “push“ information directly out to consumers, transmitting mark
6、eting messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company
7、s website. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the in
8、formation flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thats a prospect that horrifies Net purists. But it is hardly inevitable that companies on the Web will need to reso
9、rt to push strategies to make money. The examples of Virtual Vineyards, Amazon. com, and other pioneers show that a website selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to fr
10、ee fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. 1 We learn from the beginning of the passage that Web business_. ( A) has been striving to expand its market ( B) inten
11、ded to follow a fanciful fashion ( C) tried but in vain to control the market ( D) has been booming for one year or so 2 Speaking of the online technology available for marketing, the author implies that_. ( A) the technology is popular with many Web users ( B) businesses have faith in the reliabili
12、ty of online transactions ( C) there is a radical change in strategy ( D) it is accessible limitedly to established partners 3 In the view of Net purists,_. ( A) there should be no marketing messages in online culture ( B) money making should be given priority to on the Web ( C) the Web should be ab
13、le to function as the television set ( D) there should be no online commercial information without requests 4 We learn from the last paragraph that_. ( A) pushing information on the Web is essential to Internet commerce ( B) interactivity, hospitality and security are important to online customers (
14、 C) leading companies began to take the online plunge decades ago ( D) setting up shops in silicon is independent of the cost of computing power 5 The best title for this article is_. ( A) Development of Web Business ( B) About Internet Commerce ( C) About Push Strategy ( D) About Online Transaction
15、 6 The reason why Web-business can make sense is that_. ( A) the great development of Web makes it a fashion ( B) business people finally trust informaton on the Web ( C) theres nearly no distinction between Web and television in recent years ( D) business people know clearly what product they want
16、6 Much of the language used to describe monetary policy, such as “steering the economy to a soft landing“ or “a touch on the brakes“, makes it sound like a precise science. Nothing could be further from the truth. The link between interest rates and inflation is uncertain. And there are long, variab
17、le lags before policy changes have any effect on the economy. Hence the analogy that likens the conduct of monetary policy to driving a car with a blackened windscreen, a cracked rear view mirror and a faulty steering wheel. Given all these disadvantages, central bankers seem to have had much to boa
18、st about of late. Average inflation in the big seven industrial economies fell to a mere 2. 3 % last year, close to its lowest level in 30 years, before rising slightly to 2. 5% this July. This is a long way below the double digit rates which many countries experienced in the 1970s and early 1980s.
19、It is also less than most forecasters had predicated. In late 1994, the panel of economists which The Economist polls each month said that Americas inflation rate would average 3. 5% in 1995. In 1995, in fact, it fell to 2. 6% in August, and expected to average only about 3% for the year as a whole.
20、 In Britain and Japan inflation is running half a percentage point below the rate predicted at the end of last year. This is no flash in the pan; over the past couple of years, inflation has been consistently lower than expected in Britain and America. Economists have been particularly surprised by
21、favorable inflation figures in Britain and the United States, since conventional measures suggest that both economies, and especially Americas, have little productive slack. Americas capacity utilization, for example, hit historically high levels earlier this year, and its jobless rate(5. 6% in Augu
22、st)has fallen bellow most estimates of the natural rate of unemployment the rate below which inflation has taken off in the past. Why has inflation proved so mild? The most thrilling explanation is, unfortunately, a little defective. Some economists argue that powerful structural changes in the worl
23、d have up-ended the old economic models that were based upon the historical link between growth and inflation. 7 From the passage we learn that_. ( A) there is a definite relationship between inflation and interest rates ( B) economy will always follow certain models ( C) the economic situation is b
24、etter than expected ( D) economists had foreseen the present economic situation 8 According to the passage, which of the following is TRUE? ( A) Making monetary policies is comparable to driving a car. ( B) An extremely low jobless rate will lead to inflation. ( C) A high unemployment rate will resu
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