[外语类试卷]BEC商务英语(高级)阅读模拟试卷39及答案与解析.doc
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1、BEC商务英语(高级)阅读模拟试卷 39及答案与解析 一、 PART ONE 0 Look at the statements below and the views expressed by five different people about their careers in retailing Which extract(A, B, C, D or E)does each statement(1-8)refer to? For each statement(1-8), mark one letter(A, B, C, D or E)on your Answer Sheet You wi
2、ll need to use some of these Ietters more than once A CAREER IN RETAILING Keeping the customer satisfied is central to the retail business But how much job satisfaction can workers in the retail trade expect? Five people who work in retailing talk about their careers A Steve Cain is deputy director
3、of trading for a large supermarket He says, “When I moved into the retail sector I found it offered more tangible achievements and rewards than my previous business consultancy work The power base has changed in the industry, and its the retailers who are now driving things forward Before, buyers wa
4、ited for the product to come in and negotiated the price with the manufacturers, but now in food retailing, its the retailers themselves who are developing their own brands and fixing prices, which makes it an exciting field to work in B Virginia Clement is support and development manager for a larg
5、e clothing department store “ This means I am responsible for all the buying and merchandising This demands teamwork。 and for me this is one of the most attractive aspects of work ing at head office You have a lot of contact with people, from shop floor staff to suppl iers We work in a very open env
6、ironment and were very team orientated Each team is responsible for getting a particular product to the store on time and in the right quantities “ C Tim Edlund, who works in buying for a large clothing store, says, “ The buyer has to have some flair for design, but balancing that, you need a strate
7、gic view and business acumen There are numerous factors influencing a buyers choice of product range for each season I have to beware of current trends in the suppliersmarket?competitorsactivity and both local and global customer demand I go all over Britain to keep abreast of this information Worki
8、ng hours are very irregular, so its the complete opposite to a 9 to 5 job It can be extremely exhausting, but I love it “ D Diane Maxwell is buying controller for womens wear for a home shopping catalogue company She says that, despite the hard work, her job remains varied and satisfying “ Ive gaine
9、d a huge range of skills with the company in various fields, both through formal courses and by means of on-the-job training The scope of the buying role is extremely broad Its not just about the product The focus of the job is 0n producing a profitable range and that requires extensive business kno
10、wledge “ E Jan Shaw is personnel director of a supermarket She says “ What we really want to do in our company is taking on people witil a real interest in trade rather than managers who only want to complete a job as fast as possible Our new graduate recruitment programme aims to de exactly that Th
11、e induction programme introduces all aspects of working for our company, giving early responsibility and first-hand experience of the companys working culture Career development within the company is based on general management skills rather than specialisation, so whatever department they are in, e
12、mployees will focus on similar aims 1 The way this market operates has been transformed 2 New employees are given an overview of how the company works 3 Ive increased my business expertise since joining the company 4 I enjoy working in retail more than in my former job 5 Work ing closely with other
13、people is an important feature of this job 6 Company training is organised so that all staff share common goals 7 I need to keep up to date with developments in my field 8 My business would like to employ only people genuinely committed to a career in retailing. 二、 PART TWO 8 Read this text taken fr
14、om an article about how the accountants influence the decisions Choose the best sentence to fill each of the gaps For each gap(9-14), mark one letter(A-H)on your Answer Sheet DO not use any letter more than once How the Accountants Influence the Decisions Accountants in industry are often asked to e
15、valuate projects In the recording industry this ususlly means working out the effect on comjpany profits of the fine print in a recording contrace Many people think it must be straightforward, but, like many publishing contracts, the devil lies in the detail (9) There is a high level of front-end in
16、vestment in trying to“break” (popularise)an artist which usually comprises a non-returnable advance on royalties, recording costs,promotional costs and tour support costs which sometimes even extend to large“buy-on”fees to support major artists on big tours; i.e.they pay to play Usuallv the first de
17、Partment involved in a decision to sign an artist is the AR (artistes and repertoire)department Sometimes unfairly labeled the Urn Ah department they play a vital role in identifying potential stars About 95 of the artists dont make the grade (10) This financial analysis is called a Deal Memo and it
18、 also assist in the negotiation process When A R have identified a signing then there are a number of key decisions to be made in which the business affairs and finance departments become closely involved (11) Will it be a direct signing, i.e., will the company be contracting directly with the artis
19、t, or has the artist been savvy enough to incorporate his own company and“loan out” his services to his own company?If the contract is with the artists company then it is vital that the record company get the artist to sign a letter(called an inducement letter)stating that he personally undertakes t
20、o fulfill his contractual obligations should his company be unable to do so; e.g.if it were wound up (12) Pete Watermans PWL with artists such as Kylie Minogue, Jason Donovan and Rick Astley was a good example of a production house Other examples are 1ease-tape deals and RD(pressing and distribution
21、)where the record company does not actually own the product but can sell it under its name for a 1imited period (13) This will largely concentrate on the advances, royaltv rates and contract terms that should be offered to make it attractive to the artist to sign (14) It should be product based, for
22、 example, on the number of albums to be delivered by the artist(known 38 the“minimum commitment”), rather than time based Ideally the record company would want to sign the artist for just one album with multiple options for further albums at its sole and absolute discretion, so if the artist is a fl
23、op, then the contract is terminated after one album, but if he or she is a success then options are exercised A the term of the contract is very important B Having decided on the form of contract then, the finance department comes int。the Dicture in assessing and analyzing the structure of the deal
24、C Other possible forms of contract that could be considered are production house deals where a specialist company agrees to supply a number of artists to the record company D Firstly, it must be decided what form the contract is going to take E However, for the very few artists that the record compa
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- 外语类 试卷 BEC 商务英语 高级 阅读 模拟 39 答案 解析 DOC
