[外语类试卷]BEC商务英语(高级)阅读模拟试卷36及答案与解析.doc
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1、BEC商务英语(高级)阅读模拟试卷 36及答案与解析 一、 PART ONE 0 Look at the statements below and at the five extracts that follow. Which extract (A, B, C, D or E) does each statement (1-8) refer to? For each statement (1-8), mark one letter (A. B, C, D or E) on your Answer Sheet. You will need to use some of these letters
2、 more than once. A Currently, economic activities in China remain controlled by a government that often makes its decisions based on the unpublished rules, and when the rules are published, they are often vague and unclear to the public and overseas businesses. Appeals are made all the more difficul
3、t with no public basis for the initial decisions. The WTO requirements of transparency and justice will help the Chinese state make arbitrary decisions over business activities and economic life. B By requiring the clear publication of quotas and tariff rates-by making them more transparent and publ
4、ic-the arbitrary discretion of local officials to determine whether and at what price a local enterprise can import a foreign product that might be an important input to goods or service will be taken away. In doing so, this agreement not only promotes economic efficiency for American exporters, but
5、 also undercuts arbitrary control and promotes the ability of local entrepreneurs to freely contract with foreign importers based not on party connections but on what makes economic sense. Economic freedom and economic efficiency gain at the same time. C The same is true for the free movement of goo
6、ds. Currently, anybody who does business in China will view distribution as, at best, a headache. The Chinese government controls virtually all aspects of the movement of goods, whether goods can be imported at all, the terms under which it enters, who can bring it in, and who can distribute, sell a
7、nd service it. Importing and exporting, and distribution rights are privileges granted by the Chinese government to only to a few. D Chinas WTO commitments in these areas are quite significant. The agreement changes these scarcely allotted privileges into rights that will be widely available to both
8、 Chinese and foreign businesses. China has agreed that in 3 years, all individuals and entities in China will be able to import most products into any part of China, and that foreign firms will be able to set up, own and operate their own distribution and related services. It will certainly help pro
9、mote and enhance the economic activities and people throughout the world would enjoy the freedom of businesses. E Again, however, the benefits go beyond economic efficiency. Every time the multiple areas in which people must seek permission from the government for distribution or trading are reduced
10、, the potential for a larger number of business transactions between Chinese entrepreneurs and American entrepreneurs is increased. As the weight of the government on everyday transactions becomes lighter, layers of middlemen are eliminated, and more and more Chinese salesmen, repairmen, and consume
11、rs will come into direct and daily contact with each other and with foreign companies. 1 The agreement can help us do business more smoothly and freely with the purpose of gaining more freedom and economic efficiency. 2 At present, the Chinese government still plays a key role in economic activities
12、, however, it will be improved as the WTO required for transparency. 3 It is significant that China implements the WTO commitments. 4 Chinese government still controls the business such as whether goods can be imported at all, the terms under which it enters, who can bring it in, and who can distrib
13、ute, sell and service it. 5 All individuals and entities in China will enjoy the freedom of doing businesses all over China, and so do the foreign companies. 6 Importing and exporting, and distribution rights are granted by the Chinese government as privileges to only a few. “ 7 The freedom of trade
14、 greatly improves economic efficiency and consumers will benefit a lot from the direct contact with businesses at home and abroad. 8 Quotas and tariff rates should be made public and transparent. 二、 PART TWO 8 Read this text taken from a business magazine. Choose the best sentence to fill each of th
15、e gaps. For each gap (9-14), mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once. During the 1980s, most U. S. department stores stopped carrying furniture because turnover was too slow and costs were too high. That created an opportunity for smaller, limited-line stores
16、 specidlizing in bedding, upholstery, or casual dining.Now the Ikea (pronounced I- KEY-ah) retail chain is, in turn, shaking up these traditional home-furnishings retailers. When Ikea opened its first U. S. store in 1985, it had already developed a low-cost, low- service strategy that was successful
17、 in Sweden (where it started) and other parts of Europe. (9) . Its difficult for small retailers to compete with Ikeas low prices or the 12,000-item selection it offers in each of its 200,000-square-foot stores. (10) .But Ikea uses a clever store layout that helps consumers get information and make
18、purchase decisions without costly help from salespeople. A couch, for instance, is displayed both in a real life setting and in a group with other couches so people can compare and make purchase decisions. A 200-page catalog mailed to consumers who live within an hours drive of the storedetail price
19、s and specifications. Shoppers wheel the boxes of assemble-it-yourself furniture to the cash register themselves. The store doesnt offer delivery either. (11) Ikea does offer some services. For example, it starts a childrens playroom-because parents shop better when they dont have their kids in tow.
20、 (12) . (13) .But because Ikeas sales are so large, it designs its own quality furniture its customers will buy, and then contracts with a producer to make it. This also reduces distribution costs because the furniture is designed in a way it can be shipped disassembled. As an Ikea manager explains,
21、 “If we offered more services, out prices would go up. Our customers understand our strategy, which requires each of us to do a little in order to save a lot. They value our low prices.“ He seems to be correct, and Ikea sales will probably continue to grow as it opens new stores in Europe and the Un
22、ited States. However, Ikea may need to adapt its strategy including its service level to consumer differences and evolving competition. (14) .Some U. S. consumers, for example, complain that they have to wait in a long Ikea line only to find that a product is not in stock, and that theres no waiting
23、 list for the next shipment. A To keep costs low, service is Spartan. B Though successful, it still has room for improvement. C The two most important features of the mass-merchandising format are great variety of merchandise and low cost. D But most consumers can carry the “knock-down“ furniture ho
24、me in car. E Most furniture retailers buy producers product lines at big wholesale furniture markets. F The same mass-merchandising format is proving very popular with price-conscious consumers in the United States. G And a restaurant at the store offers consumers low-cost meals and a place to think
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