[外语类试卷]BEC商务英语(高级)阅读模拟试卷100及答案与解析.doc
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1、BEC商务英语(高级)阅读模拟试卷 100及答案与解析 一、 PART ONE 0 Look at the statements below and at the five extracts from an article about Swindling in International Trade.Which article(A, B, C, D or E)does each statement 1 8 refer to?For each statement 1 8, mark one letter(A, B, C, D or E)on your Answer Sheet.You will
2、need to use some of these letters more than once.There is an example at the beginning, (0).AAccording to the statistics of the Organization of Trade and Development of the United Nations, there are several swindling acts each month and swindling causes a loss of up to billions of US dollars annually
3、. In 1959, the swindle of Coffee in Costa Rica paralyzed the countrys economy for a certain period of time. At the urgent request of the international business community, the Organization of Trade and Development of the United Nations held two special meetings in 1984 and 1985 in Geneva to deal with
4、 the problem, but no agreement was reached.BGenerally speaking, there is little opportunity for the swindlers to take advantage in the trading of complete sets of equipment or transfer of technology, while commodity transactions are most vulnerable to swindling. As long as such commodities as steel,
5、 cement, fertilizer and chemicals are identical in specification, model, pattern, or chemical composition, as long as the price is favorable and delivery is prompt, the buyer seldom sends any mission abroad to inspect the goods. Swindlers often take advantage of these factors and resell the goods to
6、 make profits.CSwindlers can also, by taking advantage of natural calamities such as storm and submerged reefs, forge and reported sea accidents. Then, they remove and resell the goods for huge profits. Since the cargo is not received, the buyer claims against insurance company. Therefore, the final
7、 victimized is the insurance company. Generally speaking, the carrier, captain and seaman collaborate with one another to commit this kind of economic crime. Afterwards, they sell the ship and the goods and abscond. If goods are carried on the ship, the insurance is one of the victims in this case.D
8、The criminals sometimes swindle money from the buyer by forging commercial documents. Upon presentation of the bill of lading, the buyer cannot get the goods after he has paid according to the contract. The seller can sometimes lose money in a contract that stipulates payment after the arrival of go
9、ods or by bank collection. In most cases, the criminals first win the sellers trust by doing some successful trade transactions with him. Then he manages to acquire a large deal by signing a contract that stipulates payment after the arrival of the goods or by bank collection. As soon as he receives
10、 the goods, the buyer sells the goods and absconds with the money.EIn order to prevent international swindling, we suggest the following measures: Firstly, we should promote education and maintain sharp vigilance in international trade transactions. Secondly, we should carefully investigate the cred
11、it status before the conclusion of a contract. Thirdly, we should draft every clause of the contract properly since the contract is the only legal document for the execution of transaction and the settlement of the dispute. Lastly, we should supervise the loading of the goods and keep a close watch
12、on the movements of the carrying vessel. 1 The seller can also lose money in receiving payment by bank collection. 2 Ship charters, captains and seamen sometimes conspire to swindle the ship-owner by making up a lost ship. 3 Inspection of the goods is rarely done by the buyer outside of the country.
13、 4 Swindling is more likely to happen in commodity transactions than in transfer of technology. 5 The buyer would find that the bill of lading, certificate of quantity and quality, packing list and invoice are all forged. 6 Insurance company is always responsible for the loss in a sea swindling. 7 W
14、e should keep alert in international trade transactions. 8 There are no formal agreement about swindling in the world. 二、 PART TWO 8 Read this text taken from an article about advertising.Choose the best sentence to fill each of the gaps.For each gap 9 14, mark one letter(A H)on your Answer Sheet.Do
15、 not use any letter more than once.There is an example at the beginning, (0).Advertising in the United States is successful under the following circumstances: first, when it creates a favorable company image; second, when it relies on scientific research for an accurate evaluation of trends, fashion
16、s, needs, attitudes, and motivation; third, systematically applies the findings of research in solving its problems;(0)G(9) _.In the competitive world of American business, a positive company image is essential to a companys survival and growth. Any adverse publicity could destroy the image, thereby
17、 causing a “recession“ in the companys ability to sell its product, keep the value of its stocks high, and maintain a healthy state of company morale. Furthermore, the self-images projected to the consumer are one of the essential techniques for pulling people into the commercial, of getting them in
18、volved with the situation and consequently with the product.(10)_. The composite American, as projected in TV and radio commercials, might be pieced together somewhat as follows; always eating, troubled with insomnia, constantly worried, extremely clean, fond of fun and luxury, wholesome, highly ind
19、ividualistic, looking for the easiest and quickest way of doing everything, and searching for reality even if its only a real cigarette.Successful advertising appeals more to emotion than to reason. Research shows that data from surveys may be inaccurate because people frequently do not give reasone
20、d answers to questions, but answers that convey a good impression to the researcher.(11)_Reasoning power is called into play only when people have to give themselves a solid excuse for buying something that appeals to them emotionally. Since a major part of advertising is aimed at the emotions, ther
21、e is some concern that through exploitation of the emotions by advertisers, Americans will become less rational and less independent in their ability to make decisions.However, recent research indicates that peoples ability to reason is not adversely affected by advertising because too few advertisi
22、ng messages really get through to them.(12)_.If a companys drive for successful advertising disregards ethical practices, the public must rely on various agencies to discipline the offender with the threat of damaging its image. On the other hand, advertisers have found it advantageous to enrich our
23、 leisure hours by providing great entertainment, often unavailable otherwise.(13)_What does it mean? It means that we associate the brand name, the trademark, or the slogan with the entertainment. It means that the company has won our favor and that, in all probability, we will buy that companys pro
24、ducts and/or invest in its stocks.(14). Therefore, every step in the advertising process is aimed at stimulating Americans to work harder, to train longer, and to earn more in order to acquire a generous share of the material conveniences and luxuries that the giants of industry have been able to pr
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