[外语类试卷]BEC商务英语（高级）写作模拟试卷50及答案与解析.doc

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1、BEC商务英语（高级）写作模拟试卷 50及答案与解析 一、 PART ONE 1 The pie charts below show the percentages of a companys battery selling condition in America, Asia, Europe and Africa in three successive years(2000-2002). Using the information from the pie charts, write a short report describing and comparing the changes in

2、 sales of the company. Write 120-140 words. 二、 PART TWO 2 Write an answer to one of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. (注：此处的页码为考试时答题卷的页码。 ) Write the question number in the box at the top of page 5. (注：此处的页码为考试时答题卷的页码。 ) For a joint programme you are working on wi

3、th another team, your team will hold regular review sessions with them. You have been asked to write a follow-up email after the project initiation meeting yesterday. Write an email to Sherry Hong, head of the other team: stating the purpose of the letter, summarising the objectives of the review se

4、ssion identified at the meeting, specifying the arrangement of the review sessions. 3 There has been a morale problem in your factory. You are asked to write a proposal on motivating the workers in your factory. Write the proposal for your manager: outlining the present morale situation, stating the

5、 result of this problem, proposing ways to motivate the workers. 4 The import company you are working for has done a questionnaire survey with your major clients. Feedback from one company shows that they are not happy with your delivery and attitude of your sales representatives. Write a report on

6、the survey, including: thanks for providing answers to the questionnaire, problems revealed by their answers, possible causes of the problems, suggestions for improvement. BEC商务英语（高级）写作模拟试卷 50答案与解析 一、 PART ONE 1 【正确答案】 The results of the selling condition of battery in American, Asia, Europe and Afr

7、ica are shown in the pie charts. In the year of 2000, sales in Asia and Europe were at the same level accounting for 24% of the total, and the sales in America provided less than half the total. The situation in 2001 was different, sales in Asia. Europe and Africa were at the same level accounting f

8、or 19%, and the sales in America were less than half the total. Finally, the selling condition in 2002 was that sales in Asia were greater than in Africa or Europe, making up 28% of the whole sale, and half the total sales were in America. We can conclude that America has the biggest purchasing pote

9、ntial in battery selling while the smallest is in Africa. 二、 PART TWO 2 【正确答案】 Dear Ms. Hong, This is further to our meeting yesterday at which we agreed to hold a series of meetings over the next three weeks to review your records with the pilot implementation of the Customer Retention Programme. A

10、s discussed at that meeting, the objectives of our review sessions will be to: Review and evaluate the overall effectiveness of the programme; Identify and document strengths weaknesses of the programme; Propose customer-focused solutions to address areas of weakness; Develop an approach and action

11、plan for Phases 2 and 3 of the project; Determine the staff members who will make up the Phase 2 Team. As agreed, meetings will be held every other Wednesday 10: 00-12: 00 a. m. The location will alternate between our two offices, the first one to be convened here at Meeting Room Zero on January 19t

12、h, 2009. William Kent of your MIU group is to act as the coordinator and recording secretary. As discussed, after the whole programme is completed, William will draft the summary report for review by the board of directors. I trust I have covered all of the points that we discussed. If you have any

13、questions or would like to add anything please give me a call at 892-7435. We look forward to seeing you at the January 19th meeting. Best wishes Elizabeth McDugall Development Team Leader 3 【正确答案】 According to the reports from the supervisors, there has been a morale setback among our sales represe

14、ntatives over the past few months. Some former hard workers become distracted and have apparently lost the motivation to make a positive contribution to our agency, while those low-achievers only seemed to get worse. With these motivation issues troubling our employees, it is our agency that will so

15、on pay a heavy price. When our workers lose their motivation, they become less creative, less productive, less of an asset to the company. When their job performance suffers, our market share will eventually be eaten up by our fierce competitors. To improve the situation, a solid foundation is to be

16、 built for our workers so they feel valued and invested in the company. We can tell them about the history of the business and our vision for the future so that they will feel part of the team. Then we should put right people on the right path. Most of our sales staff are looking for advancement opp

17、ortunities within our company, so it can be helpful to approach each of them and develop a career growth plan that takes into consideration both their current performance and their future goals. If our representatives become excited about what is down the road, they will become more engaged in their

18、 present work. A happy office is a productive office. Our agency can be profitable only when our sales staff are motivated. 4 【正确答案】 Introduction : This report sets up to analyse problems reflected in the customer survey and to recommend solutions to tackle emerging problems. Findings: Some regular

19、customers complained about the delays of our delivery service. I think the main cause lies in the fact our company has not dedicated delivery department. Thus we have to rely on the contract deliverers, which complicates the process and can lead to inevitable miscommunication as well as a great wast

20、e of time. It is also found in the survey that some of our salespeople possess bad attitudes and fail to foster a friendly connection with our present customers. Two reasons may have led to this unpleasant situation. Firstly, our sales team lacks specialised training that can forge them professional

21、 skills in holding back personal or even negative emotions when they are working. Secondly, its agreed that our payment and welfare system does not reflect the managements appreciation of the contribution and hard work on the salespeoples part. Some of our staff are not motivated and feel undervalue

22、d. Recommendations: It is suggested that we should take the following actions for the better operation of our company in future. First, we should set up our own delivery team with dedicated delivery facilities and staff. Second we should offer training to our staff regularly to infill professional knowledge. In the meantime, its necessary to optimize our welfare system and to establish our performance-based payment system so that our salespeople can peak their performance in striving for recognition.